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Hybrid Casual UA Playbook! Channel Mix, Campaign Structure, Creative Strategy

Over the past few years, hybrid-casual games have become increasingly popular on mobile, with 5 billion downloads in 2022, a 3% increase from the previous year. Hybrid casual games combine simple gameplay with additional levels and features to provide depth and variety for players of all skill levels. Hybrid casual games are a fusion of hypercasual and mid-core games. Hypercasual games are a type of game that feature simplistic graphics, easy-to-use controls, and short gameplay sessions. These games have simple rules and storylines, making them easy to play. Midcore games have more complex graphics, mechanics, and systems. Players must invest more cognitive effort and time to enjoy longer gameplay sessions. Hybrid casual games combine the best features of hypercasual and mid-core games. They provide a simple and easy-to-play experience like hypercasual games and offer more in-depth and varied gameplay like mid-core games. These games […]

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11 Tips For Killer Mobile User Acquisition Q1

#1 Creative Level ROAS is Important For some reason, I have been talking a lot about creatives. Oh, wait. I know why! Because it makes or breaks your ROAS. You can see below the power of a creative iteration. How can you iterate? Or else, what exactly changed in the videos above? hook slightly different perspective pace we speeded up the video a bit urgency added a sense of urgency (e.g., running away from the enemy visible right after the hook fail oh, the main hero died in the creative. Could you do it better? *wink wink* I added these video examples to the paid newsletter – visit this link to check out the hybrid casual playbook and upgrade to paid! #2 Global Launch Spend How would you distribute a $1M a month spent for a Casual Puzzle game in a global launch […]

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