Increase Revenue and Conversions with Non-Standard Offers

The non-standard offer is strategically crafted to increase the average check and conversion, helping to unlock higher revenue potential. A great example of the non-standard offer from the game Spades Plus by Zynga. This exclusive non-standard offer is designed to drive maximum engagement, capitalize on FOMO (Fear Of Missing Out), and optimize pricing strategies to maximize conversions. Monetization ✅ Increase in the average check✅ Increased conversion to dolphin and whale✅ FOMO The player has only 30 seconds to decide✅ Offer strategically appears during these high-activity periods, enabling to tap into the enthusiasm and desire for maximum enjoyment. Capture players' attention when they are most likely to engage and spend in your game.✅ The data-driven approach ensures that the price of our non-standard offers is expertly calculated to optimize conversions. While the amount of in-game currency and discount percentage remains constant, […]

Oxana Fomina July 3

Journal

Strategy To Convert Non-Paying Users Into Paying Customers

A great example of the ultimate shortcut to converting non-paying users into loyal customers is in the game Gardenscapes by Playrix! As soon as players enter the game, a captivating coupon window emerges, instantly increasing their premium currency upon any purchase from the in-game store. With a single tap on the Use button, players activate the coupon, which remains available throughout their gaming journey. This limited-time offer is available for 2 days only! It's important to note that the offer timer commences from the moment the coupon window opens, ensuring ample time for players to seize the opportunity, even if they choose to use the coupon later.

Oxana Fomina June 12

Journal

Interesting Example Of Survivorship Bias In Live Ops

The new event where the player gets a reward multiplier for clearing levels on the 1st attempt has been introduced to Project Makeover. The event appeared in the game only once and has never been repeated. At the same time, similar events are actively used in games such as Homescapes and Matchington Mansion. When you are planning an event, it is important to study not only successful cases of its use, but also cases where the event did not lead to the desired results. Survivorship bias is a type of systematic selection error when there is a lot of data for one group of objects (conditionally called “survivors”) and practically no data for the other (“dead”). As a result, researchers try to look for commonalities among the "survivors" and lose sight of the fact that no less important information is […]

Oxana Fomina June 1

Journal

Toon Blast Live Ops: Piggy Bank for FREE!

Mindblowing event in Toon Blast, Coin Shower! The game has an event with the Piggy Bank mechanic. It would seem that everything is as usual—the player goes through the levels, accumulates currency in the piggy bank, and opens it when a sufficient amount of in-game currency is accumulated. So what's so special about it? The accumulated currency goes to the player for free. Engagement The player needs to earn a minimum of 100 coins and a maximum of 200 coins to break the piggy bank. For completing each level, the player receives five coins, which means that in 24 hours (the duration of the event), the player needs to go through 20-40 levels. This leads to an increase in the length and frequency of sessions. Monetization The player spends more to complete levels than they get. To pass so many […]

Oxana Fomina May 29

Journal

Increase Player Engagement, Retention, And Monetization?

This approach can help to increase player engagement, retention, and monetization by providing new content and features in the best possible way. Let's analyze this approach by comparing the two games Toon Blast by Peak and Angry Birds Dream Blast by Rovio Entertainment Corporation. According to AppMagic, Toon Blast has a cumulative revenue per download of $9.65, while Angry Birds Dream Blast only has $3.83. In 2022, Toon Blast's revenue was five times higher than that of Angry Birds Dream Blast, despite only having twice as many downloads. I compared and analyzed the event calendar of the two games.The following features of Toon Blast's live-ops strategy, in my opinion, contribute to more effective user monetization:1. 𝐓𝐡𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐨𝐟 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐞𝐯𝐞𝐧𝐭𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞 𝐠𝐚𝐦𝐞 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧. Toon Blast offers a mini-game event and a separate gameplay event, both of which […]

Oxana Fomina April 24

Journal

Boosting Game Virality with Innovative Prize Draws

Game companies are constantly innovating with various mechanics to boost the viral appeal of their games. With the pressing need to optimize their budgets for user acquisition, they have turned to exciting methods. #1 Prize Draw The game Poker Face by Communix implemented a unique event in which a player can win real money by inviting their friends to play the game. The Social Casino games YAHTZEE® With Buddies and Coin Master have had giveaways for inviting friends, but the rewards were given in-game currency. Other Social Casino games have also featured giveaways for inviting friends, but the rewards were never in the form of real money. The prizes were trips in Jackpot Party Casino, Slotomania, VegasSlotsCasino, and POP!Slots. The prizes were gift cards in Solitaire Grand Harvest, Lotsa Slots, and POP! Slots. The prizes were phones and gift cards […]

Oxana Fomina April 3

Journal

Enhancing Game Metrics: Seasonal Pass and Super Boosters

A variety of Seasonal Passes help you increase the game’s metrics. The new chargeable Super Booster bonus in Homescapes is a part of the Premium Seasonal Pass rewards. A chargeable bonus as an event reward has not yet been provided in any of the popular games of this genre. The developers are adding a Premium prize consisting of several parts to the Season Pass, motivating players to progress through the stages. Benefits of Creating a Season Pass with a Super Booster Bonus as a Premium Prize ➤ Motivate to Purchase a Premium Pass The chargeable bonus and its upgrades can only be obtained as part of the paid rewards of the event with a seasonal pass. The upgrade expands the action of the bonus to more levels. This type of reward will motivate players who want to gain an edge […]

Oxana Fomina March 27

liveops