Developers overcomplicate live ops games. Listen, it’s not complicated(!) at all: Seriously, it does look complicated,But if you lay high...
While playing Royal Match, I stumbled upon this awesome Royal Boost offer! For just $4.99, you get double rewards for...
Welcome back to my segment on Live-ops events in mobile games! This week, we’re diving into a cool event concept:...
I just stumbled upon a brilliant example of cross-promotion in a game called Seaside Escape by Microfun. This merge game...
Here’s a step-by-step breakdown of the process: I. Pre-Production: 1. Concept 💡• Identify feature goals• Specify aspects to improve or...
In the world of social casino games, live ops events have become a cornerstone of player engagement and retention. These...
The ultimate goal of any product changes in a game is to increase LTV. However, LTV is a rather general...
Empires & Puzzles Game by Zynga has an innovative approach to attracting new users and increasing the virality. Through friend...