It’s everywhere:• Offers and discounts• Limited-time events• Time-pressing mechanics• Short-term boosts like Happy Hours• Player tournaments FOMO taps into a basic human instinct, making it...
Daily $300K – just from IAP! 🤑 Launched on May 25th the game already did $20M+ revenue and 3,5M downloads....
Consider an experiment on a given game; IAP is turned on in one version, and in another, IAP is turned...