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Brands Prohibit AI Use in Agencies

Companies are beginning to forbid advertising from using AI and Generative, but why? More and more brands are telling advertising agencies not to use AI in their work, whether it's for creating content or other tasks - Human Artists vs AI. Surprisingly, corporate brands are siding with human creativity over AI, for now. Businesses are now insisting on stronger rules about AI in their contracts with advertising agencies. They're worried about AI accidentally copying ideas from one brand to another, and using things without permission to train AI. This is different from what advertising agencies are doing. They're increasingly using AI in their work to make things faster and better. Companies Tighten Grip on AI in Advertising The report shows cases where companies say AI can't be used unless they say so first. This even applies to using AI to […]

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Are the gaming industry layoffs related to AI? No.

Are the gaming industry layoffs related to AI? No. Part 1 - AI doesn't replace R&D, and the lack of R&D caused this.Gaming companies aren't getting huge AI gains yet.We're still in the experimental phase where most gains are obscured by the time and resources needed to test and learn new processes.Those resources? Typically a small unit is relegated to creating tools or marketing content that might help, but not fundamentally change the business.It would take a whole new business made from scratch to fully embrace the gains. *wink wink*Even when there are gains, they still need new talent & processes to operate them. *more winking and pointing to the comments*And those gains? For now, there are efficiency gains.Not creative achievements or discoveries of new business opportunities.So what's going on? What's dragging the gaming sector down right now?I believe it […]

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NewZoo: 2024 Gaming Market Trends

Newzoo's 2024 report on game trends is out, promising to revolutionize the gaming industry. It delves into the key factors shaping gaming in the coming year, from new releases to tech advancements. A Preview on Gaming Trends Here are some of the pivotal gaming trends for 2024, as forecasted by NewZoo, shedding light on the anticipated dynamics shaping the industry. Global games market to rebound in 2024: After a decline in 2022 followed by a slight recovery in 2023, the global games market is poised for a significant rebound in 2024. Key drivers include the expanding user bases of Xbox Series and PlayStation 5, alongside the growth in live-service games and back catalog sales. Despite privacy challenges, mobile gaming is also expected to see an upswing. Xbox's Strategic Entry into the Mobile Market: In 2024, Xbox is set to introduce […]

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