AppLovin & Adjust: 2024 Gaming App Insights

We all know that nobody likes 1000-words articles, but this one worths it! Let's take a deep dive into Adjust data and hear from AppLovin and SparkLabs for expert insights on implementing the right marketing mix and activating the right channels, leveraging CTV for maximum impact, and creating high-quality creatives at scale. State of Play on the Mobile Games Market Gaming app installs and sessions faced challenges in 2023, with a 2% decrease in installs and a 7% drop in sessions. However, there's a positive shift in Q4 2023, with installs increasing by 7%, a trend expected to continue. Sessions in Jan'24 rose by 3% compared to Jan'23. While LATAM was the only region with YoY growth in 2023, Q4 showed significant improvement. APAC saw a 3% increase in YoY installs, EMEA rose by 12%, North America by 6%, and […]

Ömer Yakabagi March 29

Highlights

Mobile Gaming Today: 2

⚡️ 25-29 March Mobile Gaming Data Digest Industry Highlights 🎤 GDC wrap-up by Craig Chapple 👾 Epic Games Store is coming 🕹️ Lilith: AFK Journey is released 🇺🇸 US vs Apple: Illegal Monopoly 🕹️ 2024 Q1: 8,000+ Gaming Layoffs 🇹🇷 Turkish Studios Do not Pay Tax 🇪🇺 EU targets Google, Meta, Apple 💰 $280M esports island in UAE 🇦🇪 Tamatem Relocates HQ to UAE 🥚 Eggy Party hits 100M+ UGC Mobile Marketing 🍄 Two & a half gamers: Legend of Mushroom's $150Ms IAP in 4-month 🕹️ Seyi Jesuloluwa: Growth & Challenges in Africa's Gaming Market ⚡️ Brawl Stars: Revenue Multiplies 8.8x and MAU Doubles in 2024 🚀 Voodoo: 1M DAU, +300% in Revenue, +600% in Gross Margin 🐬 Big Fish: Travel Town Rocket from $40k to $500k daily 📺 GameBiz Consulting: ‘Skip-It’ in Ad Monetization 🧩 Claire Rozain: Deep Diving into LINE’s Puzzle Game Pop 2 🌎 Google into Immersive Ads: AdMob Joins In-Game Advertising AI Corner 🧬 OpenAI: GPT-5 is coming soon […]

Gamigion March 29

Highlights

Abu Dhabi’s Gaming Renaissance: ADIO Teams Up with Tamatem

Abu Dhabi Investment Office (ADIO) and leading Arabic mobile games publisher Tamatem Games are teaming up to take Abu Dhabi's gaming sector to new heights. Following recent successful partnerships, such as with gaming titan Ubisoft, ADIO is now supporting Tamatem Games in relocating its headquarters to Abu Dhabi, marking a significant milestone in the Emirate's gaming journey. Tamatem: Game Global, Play Local Tamatem Games specializes in delivering culturally relevant and localized games to the Arabic gaming community, boasting a diverse portfolio with over 50 games and 150 million downloads. With ADIO's support, Tamatem aims to create a gaming center of excellence in Abu Dhabi, contributing to the region's growing gaming hub. This mirrors Abu Dhabi's vision of becoming a global tech and design destination, with a focus on gaming. Growing Beyond MENA Hussam Hammo, CEO of Tamatem Games, expressed excitement […]

Gamigion March 25

Highlights

Mobile Gaming Today: 1

⚡️ 18-22 March Mobile Gaming Data Digest 👉 Sensor Tower, Rocking $46 million, Acquired Data.ai, the Big Spender with $157M 🦄 Rivergame's Last War: Daily $2.5M Revenue & 200K installs 👉 Activision Blizzard’s Call of Duty: Warzone Mobile is out 👉 TikTok can get banned in U.S. 👉 Recap of Google Think Games Istanbul 👉 LinkedIn to add Puzzle Games into the platform 👉 Cosmic Lounge’s AI Tech's Puzzle Prototype in 6 hours 👉 Scopely's Monopoly GO! hits $2 billion in Revenue 🦄 Matej prepared Beginner’s Guide to Mobile UA 👉Huuuge Games' 2023 Annual Report Highlights

Gamigion March 22

Highlights

Supercell’s Big Swap: Clash Mini Dies, Spark Shines

Supercell pulled the plug of Clash Mini, revealing the termination of its development after two years in beta. Despite significant improvements, the game did not meet Supercell's quality standards. However, Supercell remains committed to delivering the Clash Mini experience within Clash Royale, reflecting its dedication to fulfilling its ultimate vision. The move aligns with Supercell's launch of Spark, a new greenlight process for external teams, demonstrating the company's dedication to innovation in game development. What's the bigger picture? In an exclusive interview with mobilegamer.biz, Supercell CEO Ilkka Paananen and former Hay Day lead Stephan Demirdjian shed light on an innovative process. A game-changing move from Supercell, the masterminds behind Clash Royale, Clash of Clans, Hay Day, and Brawl Stars. They're flipping the script with Team Lab, a fresh initiative that gives the green light to teams, not just game ideas. […]

Ömer Yakabagi March 16

Highlights

600 Activision QA staff form gaming’s largest union yet

Activision Blizzard, a titan in the gaming industry, has long been celebrated for its blockbuster titles, with franchises like Call of Duty capturing the hearts of millions of gamers worldwide. But in the shadows of game development, QA workers are often overlooked... The most extensive union within the U.S. video game industry ever On Friday, 600 software testers at Activision Blizzard established the most extensive union within the U.S. video game industry to date. Amidst growing concerns over working conditions and treatment, Activision QA workers have taken a bold step forward: forming a union to advocate for their rights and welfare. Microsoft's Acquisition of Activision Paved the way In a conversation with The Verge, Tom Shelley, a technical requirements specialist and one of the organizers of Activision Quality Assurance United, mentioned that the labor neutrality agreement and Microsoft's acquisition of […]

Gamigion March 9

Journal

Decoding Gaming Salaries: Insights From 80.lv’s Research

Income gaps in gaming are no joke! US devs make bank, while UK and Spain folks struggle more due to local factors. The gaming industry is super dynamic, and understanding salary dynamics is crucial. 80.lv's report dives deep into mobile gaming salaries, revealing diverse salary brackets and regional disparities by providing valuable insights based on experience, proficiency, and location. Is it Fair? Salaries vary significantly across regions. For instance, in the USA, 36% of surveyed game development professionals earn over $150K, while the majority of respondents from the UK earn between $40,000-$60,000. 80.lv's report also analyzes salaries by job categories, offering insights for animators, artists, creative directors, and game designers. For example, nearly one-third of professionals in Poland find themselves in the $30,000-$40,000 salary bracket. Challenges and Opportunities Despite industry growth, the study uncovers financial challenges for some, especially junior […]

Ömer Yakabagi February 9

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