The Korean Gaming Industry: Key Insights
Overview of the Korean Gaming Market The Korean gaming industry is a global powerhouse, ranking as the fourth-largest video game market worldwide. This success is driven by a combination of advanced IT infrastructure, extensive internet access, and a deep-rooted passion for technology. Korea's rapid digital advancement, supported by government investments, has created a fertile ground for the gaming industry to thrive. The prevalence of PC rooms, known as ‘PC bangs’, has played a crucial role, serving not only as venues for gaming but also as social hubs where people gather to compete and connect. These PC bangs have fostered a unique gaming culture centered around community and competition, where games like Starcraft and Lineage became cultural phenomena. Major companies like Nexon and NCSoft have capitalized on this environment, leading the market with innovative games that appeal to both local and […]