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All in Hole by Homa Games already scaled to $50K+ A Day

All in Hole by Homa already scaled to more than $50K a day ๐Ÿค‘ in IAPs, even though it is still in T1 "soft-launch" release and it is not available worldwide (US is open). We couldn't ignore this very bold iteration so you can read the rundown here ๐Ÿ˜Ž. Core gameplay is based on Attack Hole ๐Ÿ•ณ๏ธ, another similar game in Homa's portfolio, which already did 100 Mil. downloads. Both of these are an iteration on Voodoo's 2018 smash hit Hole.io, which is a PvP โš”๏ธ based version of this core, where you eat your opponents. It still does 300K downloads a day and is past 350 Mil. downloads. So the team at Homa already had a previous experience with single player version of this core, where you simply grow your hole to eat more and more bigger level objectives, […]

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My 6 crucial metric every game developer should track

My 6 crucial metric every game developer should track, because in modern video game design, DATA reigns supreme. Today, every successful game isa result of data driven game design.Every game developer should:- Design, create and maintain a data warehouse,- Validate player data from every source,- Define game metrics such as retention and ltv,- Use efficient dashboards to track progress,For a profitable and fun game.I am actually impressed by Dive and how it simplifies everything. From data collection to clear, actionable insights, it saves both time and money.Making it very โ€œcost-efficientโ€. If you want:โœฆ A clear understanding of your game metrics, โœฆ To make smarter, data-driven decisions,โœฆ And save valuable time and money,You should definitely try DIVE because, Data is no longer optional in game development;It's your most powerful ALLY.Cheers! PS: Curious to see how DIVE can transform your game? Send […]

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DeamPlus Games Earned $12M+ IAP Revenue

DeamPlus Games Earned $12M+ IAP Revenue Amids โ€œHoa Hoa Hoaโ€ Season ๐Ÿ‚ Game of Vampires: Twilight Sun, an empire-building RPG, is the ultimate vampire fantasy brought to life. ๐ŸŒ˜Gothic castles, luxurious dark interiors, a spooky atmosphere โ€” and a ton of pop-culture references! From Twilight and The Vampire Diaries to Blade and The Addams Family โ€” this game is packed with nostalgic nods that resonate with players through its ASO, ad creatives, and character design. ๐Ÿง›โ€โ™‚๏ธ๐ŸฐThe right timing and a touch of luck drive this success even further: with the gameโ€™s global launch, the unexpected revival of the Twilight franchise came into play! Millennials are fueling it with nostalgia, while Gen Z is having fun with those cringy moments the old movies have. โœจ๐Ÿง›โ€โ™€๏ธFor a deep dive into this phenomenon and the insights game developers can draw from it, check […]

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Next Multi-Billion Dollar Opportunity: PNS-Led F2P Games

๐Ÿš€ The Next Multi-Billion Dollar Opportunity in Gaming: PNS-Led F2P Games ๐Ÿš€ The #F2P #gamingindustry has become commercialized, but many commercially driven #games may not stand the test of the time. The future opportunity lies in the physiological aspects of #gaming through Parasympathetic Nervous System (PNS)-led #gamedesign. Unlike traditional SNS-led games that stimulate e.g., the โ€œfight or flightโ€ response, PNS-led games focus on e.g., social connection, and meaningful #engagement, creating spaces where players can enjoy the experience without the intensity of SNS-led #design.๐Ÿš€ Why This Matters for KPIs: Lower CPI, Higher LTV, and Stronger K-Factor.PNS-led games address core needs, not just symptoms. By creating experiences rooted in e.g., genuine connection, they attract and retain players in ways that drive #KPIs and scalable #UA:1. Reduce #CPI by appealing to a broader audience looking for #socialengagement, resulting in better efficiency.2. Increase #LTV […]

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Data Dump Friday

๐—”๐—ก๐—œ๐— ๐—˜ ๐—ฆ๐—›๐—ข๐—ข๐—ง๐—˜๐—ฅ ๐—›๐—œ๐—ง๐—ฆ ๐Ÿฐ๐Ÿฌ๐Ÿฌ๐—ธ ๐—ช๐—œ๐—ฆ๐—›๐—Ÿ๐—œ๐—ฆ๐—ง๐—ฆ; ๐—•๐—ฅ๐—”๐—–๐—˜ ๐—ฌ๐—ข๐—จ๐—ฅ๐—ฆ๐—˜๐—Ÿ๐—™โ€ข Strinova hits 400k Steam Wishlistsโ€ข Waifu 3rd-person shooter w/nearly 4M web pre-registrationsโ€ข From iDreamSky, a Chinese Studioโ€ข Has Tencent Moneyโ€ข ~$500M market cap; publicly traded on the Hong Kong Exchangeโ€ข Previously published Western Games in China (e.g., War Robots, Subway Surfers)โ€ข With the rise of Steam China, this could be a considerable cross-region game.โ€ข Remember, Nikkie and Genshin were hits in the U.S. (25% rev share)! ๐——๐—จ๐—ก๐—š๐—˜๐—ข๐—ก ๐—™๐—œ๐—š๐—›๐—ง๐—˜๐—ฅ ๐—ข๐—ก๐—Ÿ๐—œ๐—ก๐—˜, ๐—ง๐—›๐—˜ ๐—•๐—œ๐—š๐—š๐—˜๐—ฆ๐—ง ๐—š๐—”๐— ๐—˜ ๐—ง๐—›๐—œ๐—ฆ ๐—ฌ๐—˜๐—”๐—ฅ, ๐—ฆ๐—Ÿ๐—ข๐—ช๐—œ๐—ก๐—šโ€ข Bigger than Monopoly Go!โ€ข ~$700M over 6 months; iOS onlyโ€ข $88 Revenue Per Download!โ€ข But downloads are crumbling, far below Honor of Kings (10-20k v.s. 500k Weekly)โ€ข Something doesnโ€™t smell right; this limited appeal? Data error?โ€ข The total revenue curve is bending inward, too.๐—›๐—”๐—ฉ๐—˜ ๐—ช๐—˜๐—•๐—ฆ๐—ง๐—ข๐—ฅ๐—˜๐˜€ ๐—ฅ๐—˜๐—”๐—–๐—›๐—˜๐—— ๐—˜๐—ค๐—จ๐—œ๐—•๐—Ÿ๐—ฅ๐—จ๐—œ๐— ? ๐Ÿณ๐Ÿฌ%+ ๐—”๐——๐—ข๐—ฃ๐—ง๐—œ๐—ข๐—กโ€ข Huuuge Games: In H1 2024 DTC revenues accounted for […]

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Better iterations with OODA Loop

๐Ÿ’ซ Better iterations with OODA Loop Why typical "Learn, Build, Measure" methodology may be misleading?OODA Loop is a decision-making framework, developed by John Boyd consisting of 4 steps:โถ ObservationIdentify the problem.Gain an overall understanding of the environment.โท OrientationDefining what should be the next steps and why.What's your timeline and how feasible your solutions are?โธ DecisionCheck your resources and data.Take into consideration all the potential outcomes.โน ActionDefine who's responsible, prepare the scenarios and take the actions.๐Ÿ‘‰ HOW TO USE IT FOR GAMES?OODA Loop is one of the best approaches when you want to optimize your user experience.First you identify a friction or you want check a UX theory.Then you start checking your data, things like your custom events, your data dashboards, etc.Often you need to write new queries in order to inspect some new ratios and broaden your view.Once you have […]

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1-Year Into Entrepreneurship: Was It All Worth It?

Iโ€™ve just returned from a two-week retreat in Japan, and while most people assumed I was on โ€œholiday,โ€ it wasnโ€™t a vacation in the traditional sense. Each year, I commit to travel somewhere new and engage in activities Iโ€™ve never done before. This isnโ€™t just a break from routineโ€”itโ€™s a deliberate effort to remain curious and gain fresh perspectives on both my business and personal life. When I was employed, I used to approach these trips as holidays, a time to disconnect. But now, as an entrepreneur, I see this time as a fundamental investment for myself and my soul. During this trip, my partner James (also an entrepreneur in the podcast world) and I immersed ourselves in the beauty of Japanese natureโ€”hiking, cycling through the rain, and island-hopping. But we were also partially working on our respective businesses and […]

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Brutally Honest #136

Hey, FAM! Whatโ€™s up?๐Ÿฅƒ Drink talkSanta Barbara! I missed you so much. Anyone around for a coffee or a Margarita? Fuck coffee, letโ€™s go with Margarita. ๐ŸฆฉTip of the weekThis is more advanced stuff so people who are new to Meta ads might not get it but......these are some metrics you need to keep an eye on when testing videos:We have hook rate, hold rate and engagement score. You need to watch these when checking your creative performance. Important thing is, there are no columns actually showing the metric, you need to derive it from other metrics. You can add it via Customize columns -> Add custom metric on the top right next to the search bar.Then you go and click to โ€œcreate custom metricโ€:Hook rateMeasures the initial engagement level of your video ad3-second video playsรทImpressionsHold RateMeasures the deeper engagement […]

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Happy Halloween to all my US readers!

๐ŸŽƒ Happy Halloween to all my US readers! ๐ŸŽƒI love seeing the holiday spirit come alive in mobile games, especially through all the visual transformations. From spooky loading screens to themed events, itโ€™s amazing how games add that extra festive touch. Swipe through to see some fun examples of Halloween visuals in mobile games! Do you enjoy these seasonal designs as much as I do? ๐Ÿ‘ปhashtag#Halloween hashtag#MobileGames hashtag#GameDesign hashtag#FestiveFun hashtag#SpookySeason

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Southeast Asia’s top mobile games by Advertising

Interesting to see Southeast Asia's top mobile games by advertising ๐ŸŽฎโ€‹- RPG's seem to be leading the way- 70% are video creatives- Android accounted for 75% of all advertisers- There are over 20K active mobile game advertisers each monthData from SocialPeta Ltdhashtag#advertising hashtag#ads hashtag#game hashtag#mobile hashtag#SEA hashtag#UA hashtag#RPG

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Hexa Sort is crushing it with $15M A Month

Hexa Sort by Lion Studios is really crushing it with around $15 Mil. a month ๐Ÿค‘ and around 3,5 Mil downloads a month. We had it on our radar for some time, but it seems it reached a record scale just this month, kudos to the team ๐Ÿ˜Ž Why is it so successful? The core gameplay is very unique, as it basically created its own sorting sub-genre in a very crowded segment. The core is deliberately design to have long level โŒ› times as users can hop in and out of the level at any point, no time or moves pressure. Only space on the board is the main fail state mechanic. If you can't put additional hexes on the board that is full you lose ๐Ÿ˜ต. The other important fact is that new hexes spawn only in trio, so […]

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My 5-year of Mobile Casual Game Analysis

My 5-year mobile casual game analysis makes you see the big picture.Numbers, tell a story, here are take aways: Think you work with complicated Excel sheets?Take a look at my visuals to tell you a story. It's almost like I don't have a design degree, because I, almost, always NEED more graphs! Seriously, I spent hours to make it look simple,And somehow it looks more complicated. ๐Ÿคก Here are my take aways:โœฆ Market is NOT saturated,(DM me if you think so)โœฆ Yes, release of Monopoly GO! made an impact,โœฆ Adventure games added a LOT of Ad Revenue,โœฆ Organic growth is still a thing,(Super market !)โœฆ Simulation games are the most steady ones,โœฆ Big Publisherโ€™s IAP driven strategy paid off,โœฆ It gets harder define genres every year,โœฆ RPG Download increase is REAL

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