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Balancing something in a Game is Hard! To get it right, you’re expected to: ↳ Have a master’s degree in math ↳ Complete challenging courses ↳ Memorize endless formulas ↳ Be an Excel expertBut here’s the thing — it’s actually much simpler than it sounds: ↳You don’t need to cram math ↳ You need to understand itLet’s break down this idea using a basic, popular feature: the Wheel of Fortune Specifically, we’ll explore Variance and Volatility and see how they impact the player experience

📉 Overcoming Stagnation in Mobile Games: Moving Beyond ROAS & Funnel-Driven Strategies 📉 Many live-operated mobile games are struggling as post-IDFA realities set in. With dwindling engagement and rising churn, games that once thrived on high ROAS and funnel-driven tactics are stalling. To reignite growth, it’s time to shift from squeezing monetization to building genuine engagement. 🧠 1. Focus on Psychology & Physiology for Long-Term GrowthToday’s players, especially Gen Z and Gen Alpha, value authentic gameplay that prioritizes connection over competition. On top of them, older generations might have just consumed already, or not resonated with, some of your content -- therefore, it's time to re-think your strategies.-> Use PNS-Led Design: Move away from “fight or flight” triggers, which lead to fatigue. For example, invest in a gameplay that fosters social bonds, creating moments and spaces where players can connect.-> […]

Mobile Games Heatmap for 2024 Here’s a detailed analysis of the genres' performance this year:🟥 𝗥𝗣𝗚𝘀: $𝟭𝟱.𝟯𝗕 (-𝟭𝟮.𝟱%)↳ Top apps of the genre: https://lnkd.in/eTZdHNNs• Action RPG/MMORPG: $6.0B (-15.3%) • Team Battlers: $4.8B (-14.6%) • Idle RPG: $2.1B (+16.3%) • Puzzle RPG: $1.2B (-21.9%) • Other RPGs: $1.2B (-15.6%) 🟩 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: $𝟵.𝟰𝗕 (+𝟯.𝟱%)↳ Top apps: https://lnkd.in/eGrYsVai• 4X Strategy: $6.6B (+1.5%)• Real-Time Strategy (RTS): $1.3B (+7.4%)• Tactics: $905M (+23.4%)• Card Battler: $545M (-8.7%)🟩 𝗖𝗮𝘀𝗶𝗻𝗼: $𝟴.𝟴𝗕 (+𝟭𝟮%)Top apps: https://lnkd.in/eHWj_VBa• Slots: $3.6B (-6.2%)• Casual Casino: $2.8B (+82%)• Casino Card Games: $937M (+0%)• Bingo: $475M (-6.3%)• Other Casino: $900M (-3.5%)🟩 𝗣𝘂𝘇𝘇𝗹𝗲: $𝟴.𝟱𝗕 (+𝟭𝟮.𝟴%)Top apps: https://lnkd.in/eXuTZuc6• Match-3: $5.3B (+4.6%)• Merge: $1.1B (+55.4%)• Match-2: $550M (+1.6%)• Other Puzzle Games: $863M (+14.7%)• 3D Match: $297M (+46%)🟩 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻: $𝟯.𝟴𝗕 (+𝟰.𝟯%)Top apps: https://lnkd.in/ex_P_EsA• Sandbox: $1.4B (+19.9%)• Farming: $1.1B (-0.5%)• Life Sim: $192M (-12.0%)• Fashion: $186M (-13%)• Other Simulations: $912M (+2.4%)🟩 […]

On November 1, 2012, I joined Wargaming. This is how I stay relevant in the gaming industry after 12 years at ONE company.(My 12 tips to control your career game)Before you jump out... NО, I don’t want to be in one place for 12 years. For me, it's about what this enables and how to act:Ready to dive in? Here we go.1. Use Humor2. Build Network3. Foster Optimism4. Embrace Risk-Taking5. Acknowledge Setbacks6. Enhance Personal Branding7. Continuous Learning8. Develop Adaptivity9. Seek Mentorship10. Showcase Work11. Attend Events12. Track TrendsAnything else, Sergei? ✋I like to wake up on Saturday and dream.I like to visualize Friday evening’s results. I like to eat ice cream with espresso.Hope this help!Please repost! ♻️ Appreciate it.I really want to help many thrive in gaming for a fulfilling, positive and real life.And with that → positive, real results.Thank you […]

Great games know this key to players’ needs! Ever noticed the magic of a successful game? ↳ It's driven by passionate, engaged players.(The wheel's been invented, use it)Psychologist Abraham Maslow designed apyramid to classify human needs in 1943.🟢 We all have 5 types of needs: • Basic needs (food, water, shelter).• Safety needs (health, employment).• Belonging needs (friendship, intimacy).• Esteem needs (dignity, respect, purpose).• Self-actualization needs (creation, beauty).Players are humans↳ who seek their needs in your game.By applying this hierarchy to gamers' needs,you build a community around your game. 🟢 Here's the Players' Hierarchy of Needs.Every level aligns with a player's needs.• Basic needs → Fun• Safety needs → Trust• Belonging → Community• Esteem needs → Recognition• Self-actualization needs → Contribution🟢 The hierarchy guides your questions:• What do players need?• Which needs does my game meet?• How do I convey […]