gamingindustry

How to analyze your Monetization Metrics? 📊Similar to acquisition, engagement, and retention, monetization performances can be analyzed through cohort views.By doing so, you can see how changes in your pricing or product affect your revenue over time.Analyzing cohorts for monetization would represent groups of users who made their first payment in the same period.Customers with different characteristics (like how they were acquired, user behavior, and location) may have various monetization performances. This can help you understand which types of customers are the most valuable and tailor your monetization strategies accordingly.🔔 But remember: no single metric tells the whole story. In Growth, metrics are interconnected.The most meaningful insights often come from understanding how different metrics relate.A great acquisition is not meaningful if most users churn quickly.Retention will not power revenue if you don’t acquire users.It’s the sum of each metric and their relations […]

Success in a post-privacy world is highly unpredictable. To make matters worse, the headwinds facing the global App Economy have reached gale-force speeds, turning up the pressure on marketers to conserve cash, not burn it on UA. And finally, the marketplace has become a monstrously large and massively noisy space where apps compete for audience attention. This is where a strong brand pays dividends. "Unless you've built a brand, the user journey to conversion typically remains longer due to a lack of top-of-the-mind awareness," Piyush Mishra, Head of Growth Marketing at Product Madness, Mishra told me during a recent podcast interview. Short user attention spans and limited budgets represent dangerous disconnect marketers can only bridge with a strong brand. From data-driven user acquisition (UA) marketers to performance marketing pros and from lifecycle experts to retention specialists, I have interviewed hundreds […]

You never forget your first time - and that goes double for me when I look back at my first Game Developers Conference GDC. And what a year to join the party! It was much more than a must-attend gaming developer meetup and happening. To borrow a few words from my favorite (and practical!) visionary Frans Johansson, GDC marked a tipping point in “The Great Recombination” era. It’s an exciting space where creativity explodes (and has far greater importance) because the cost and ease of access to platforms, products and services are dropping at stunning speed. As Frans puts it: “Because technical expertise matters less and less — creativity will mean far more.” Nowhere is the impact more profound than in gaming. Games industry veteran and innovator Chris Heatherly captures the zeitgeist in a post-GDC LinkedIn post. “The game-as-app era […]

Marketing teams are combining talent and tools to produce campaign creatives that are memorable and hit the metrics. It’s an arms race to develop compelling and engaging ads, and it’s an idea that is spreading like wildfire as companies realize ad creatives are the source of their competitive advantage. But are they? My interview with attention measurement pioneer and thought leader Dr. Karen Nelson-Field PhD flies in the face of everything I have heard over the past months about the power of the ad creative. The research she has produced with her team at Amplified Intelligence, where she is the founder and CEO, shows that ad creative is actually near the bottom of the hierarchy of factors that influence audience and outcomes. Image courtesy of Amplified Intelligence It comes as no surprise that marketers also need to nail audience context […]