Want to decrease your acquisition costs?

Want to decrease your acquisition costs?Optimize your Onboarding, Login/Signup, and Payment/PaywallIn the competitive world of user acquisition, it's not enough to just get users to sign up for your product or service. You need to make sure they have a positive experience from the very beginning, or they're likely to churn and never come back.That's where onboarding, login/signup, and payment optimization come in. These three factors can make or break your user acquisition strategy.Onboarding:Make it easy for new users to get started. Provide clear instructions and guidance to help them understand your product or service.Personalize the onboarding experience. Tailor your messaging and recommendations to each user's individual needs and interests.Use gamification and rewards to keep users engaged. Make the onboarding process fun and rewarding to encourage users to continue exploring your product or service.Login/Signup:Keep the login/signup process simple and straightforward. Avoid asking for too […]

Doruk Kasoglu January 1

Journal

Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot

Almost 2 years ago, the entire games industry was amazed by the announcement of a gigantic $55M seed round raised by Spyke Games. Many successful game company founders would jump on the chance to exit with $55 million, let alone receive it as a seed investment. So, Spyke Games showed how ambitious they were from the start with one of the largest seed rounds the games industry has ever seen… Of course, to secure this type of investment, you need an extraordinary team with unique backgrounds, and Spyke Games had just that. The co-founders of the company come from Peak, Zynga, and Riot, where some held co-founder or key team roles. If you are wondering how they all came together, I recommend listening to the podcast episode where Rina Onur (Co-founder of Spyke Games who is also one of the […]

Ahmetcan Demirel December 11

Journal

Ad Monetization Best Practices for December

The holiday season is that magical time of the year when ad revenue increases and if you plan correctly you can increase your ad revenue by 30-100% if you plan correctly for the peak times. Here's a short breakdown of best practices by ad units to help you get by! Banners- Native banner bidding placements set up on "Admob Native" and "Google Ad Manager Native" slots.- Banner refresh rates are set to 10 seconds. If you're on Admob mediation ask them to set them on 20 seconds in the backend.Set higher-than-normal price placements live for peak holiday days. Interstitial Ads- Experiment with setting bid floors for the holiday season. This will take some AB testing to get right but helps to boost retention and Ad ARPDAU.- Reduce cool-down timers for short bursts on high eCPM days (Black Friday).Set higher-than-normal placements […]

Felix Braberg December 4

Journal

The Importance Of Always Believing In Yourself

Social media reminded me, that 4 years ago I quit a job and went for a search for something new. I remember that on the day when I came to my manager and HR team and said that I want to quit. Because there was no growth opportunity and I was sure that I wouldn’t be promoted any time soon, because for some reason my management haven’t seen any opportunity in me or maybe for some reason they just didn’t like me (it is still a big question for me). In their answers, I still remember then saying that the job market is bad now, where would you go, you don’t have enough skills to work anywhere else. When I said that I want to try to go into marketing, I received the answer - “it will be impossible”. But […]

Elizaveta Savenkova December 4

Journal

eCPM is the Most Useless Metric in Ad Monetization

eCPM is the most useless metric in ad monetization. Yet, it attracts the most attention among Ad Monetization Managers and senior staff in game development studios. Working in the mobile, free-to-play video games industry for over seven years now, some of the most common questions I’ve heard from colleagues working on ad monetization, leadership team members, and my clients concern eCPM. I heard that this game has $20 eCPM, and we only have $12. What are we/you doing wrong? Our game X has $10 eCPM, and our game Y has $6. Why are we not working more on achieving the same eCPM? In this piece, I will try to argue why eCPM is the trickiest and, hence, the most useless metric in ad monetization if it’s observed outside of the proper context. Read on if you want to learn about […]

Božo Janković November 29

Journal

Ad and Hybrid Monetisation in Mobile Gaming

In my opinion, the topics of ad monetization and hybrid monetization will have a strong influence on discussions about potential and growth in the mobile gaming industry: on the one hand, they have become an essential element of almost every discussion related to monetization in mobile gaming. on the other hand, it is rare for people to explicitly mention this as a segment of the market. While the importance of ads in mobile gaming monetization is acknowledged, estimations of the mobile gaming market often focus solely on in-app purchases. 𝐌𝐨𝐛𝐢𝐥𝐞 𝐠𝐚𝐦𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐬 Data that is very often used to estimate/quote gaming market is provided by Newzoo (here is the update from October 2023). The global games market in 2023 (based on Newzoo update from October 2023) It is amazing source of data, although we read there "𝘖𝘶𝘳 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘯𝘶𝘮𝘣𝘦𝘳𝘴 […]

Mariusz Gąsiewski November 17

Journal

Does Ad Monetization matter?

🚀 Last month Socialpoint launched Top Troops! A new mid-core merge mobile game. While the game itself brings a fresh and engaging twist to the genre, there's a particular aspect of its ad monetization strategy that stands out and warrants discussion.🤔 With only two Rewarded ad placements in the game at the moment – a 24-hour cooldown spot in the store and a merchant deal unlocked at level 10 – Top War is treading a unique path. Given these meager and hidden placements, we’re estimating an ad viewer rate of around 30% and an IMP/DAU between 0.8-1.0. So, what does this mean in terms of revenue?This means that the daily Revenue Per User currently from ads is around $0.054 meaning that after D10 this contributes around $0.54 to player LTV. If IMP/DAU was increased to 5.0 with a 60% ad […]

Felix Braberg November 13

Journal

Growth Opportunities in Mobile Gaming

Mobile gaming is a very competitive industry. It is high risk-high win business (not easy to achieve success, although once you achieve it, it can be extremely high success). There are many challenging topics in the whole industry, ie strong concentration that is visible below: At the same time there are still a lot of factors that will drive growth of mobile gaming in the next months and years. I decided to put them together (at least some of them). Some of them are trivial, some of them could not be really neglected or underestimated at the first sight. As quite data-driven person I was trying to look at them by perspective of data (as in another way it would create easily the "wishful thinking"). Short term topics In the chapter Short term topics I included those topics that I […]

Mariusz Gąsiewski November 8

Journal

Dissecting Blizzard’s Warcraft Rumble Monetization Strategy

🎯 Warcraft Rumble's launch on the mobile is nothing short of an IP phenomenon. On November 7th alone, the game pulled in a whopping $700k! With around 400k downloads daily, it's a powerhouse of organic downloads, and it's doing so without leveraging in-game ads.But let's talk strategy and missed opportunities. Currently, Warcraft Rumble is scaling without ad monetization, focusing purely on its organic appeal and in-app purchases. However, the landscape presents some intriguing ad placement opportunities that could further boost its revenue without disrupting user experience.🤔 Simply adding one Rewarded Video placement on the daily offers screen on a 24-hour cooldown, and assuming 1 Impression per DAU with an ad viewer rate of 60% with 900k DAU (mostly USA). Should generate anywhere between 10-14k/day or 3% of current daily revenue from one single placement! It’s a fine balance, though. The […]

Felix Braberg November 3

Journal

User Stickiness: Measuring Product Success

User Stickiness: A Key Metric for Measuring Product Success 📱 📲 User stickiness is a key metric for measuring product success. It measures how often users return to your product over a period of time. A high stickiness rate indicates that your product is engaging and valuable to users.There are three main user stickiness metrics:WAU / MAU (Weekly Active Users / Monthly Active Users): This metric measures the percentage of monthly active users who also used the product in the past week.DAU / WAU (Daily Active Users / Weekly Active Users): This metric measures the percentage of weekly active users who also used the product in the past day.WAU / DAU (Weekly Active Users / Daily Active Users): This metric measures the average number of times a user uses the product in a week.To calculate user stickiness, simply divide the number of active […]

Doruk Kasoglu November 1

Journal

Investment Options in Mobile Gaming & Tech

How to find investors? Especially in gaming/mobile gaming, which are much more challenging industries than they used to be 1-2 years ago? I saw a lot of articles/discussions about a deck having “x” or “y” slides with “z” font numbers that could be presented during “a” minutes. I thought it could be useful for some people. From my personal experience (I was working with gaming startups and investors quite a lot, was connecting startups with investors, investors with startups, and was an Angel investor in a few investments), those pieces of advice are useful but they miss the main point. I thought it could be useful for some people/startups, not only from the gaming space (although by my experience I am focusing on that industry). Potential and risk It seems to me that investors (at early stage) consciously or unconsciously […]

Mariusz Gąsiewski October 30

Journal

Peak vs. Dream Games: Product Marketing Fit, Slack Hack

Tips and wisdom on how to become better at mobile marketing every day. 3 Marketing Thoughts Product-Market-”Marketing” Fit: A sad story about app companies: Stellar team, product, great website, initial buzz. Yet, the app dies because of a lack of funding. This happens to both new apps and new gaming apps. Why? Because they miss “marketing-fit” and only focus on finding "product-market" fit. If you don’t know which channels and ads give you the best options, you will never see the true potential of your app. Bad marketing could cost you $20 CPI (excuse the top of the funnel), and great marketing can deliver you $1. Hard to believe, possible to achieve. Never enough creatives: I’ve never heard anyone saying, “We have enough optimization in the campaigns, and we don’t want to touch them until we need to.” Yet we […]

Samet Durgun October 26

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