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Where is the growth for app publishers? It’s a fundamental question and the hardest to answer. How exciting to get straight answers from my guerilla interview with Dow Jones’ Andrew Rauner and lively debate with Digital Turbine’s Shalom Mikaeli and Product Madness’ Piyush Mishra that drive home the key points that you need to make part of your marketing modus operandi. Thought-provoking. This is what you get when you match two brilliant minds (Piyush and Shalom) in a no-holds-barred debate. Four questions and four rounds with two experts who know the drill. Round 1: Power and profits The latest episode of Mobile Explorers, powered by Digital Turbine, cuts them loose to discuss how disruptive alternative distribution channels will really be in a volatile environment where app publishers are hungry for wins that will seize power from gatekeepers and give them […]

📈 Tower War By SayGames earns somewhere between $68-75k/day in ad revenue. On top of that, the game earns around 40k/day in IAPs meaning that the title earns the majority or 60-70% of its revenue from ads. Interstitials are shown after each completed level 🌪 . A main level takes about 2 min to complete meaning that from an average 15 min game session a user will see around 8 interstitial ads. This number is 2x higher if the user plays secret missions where the average game time is 1 min. Taking the eCPMs and DAUs from the last 10 days into account that would mean $45k/day from 6.2m inter impressions or 60% of the overall adrevenue. ✅ 📍 Rewarded ads are implemented in a very clever way. Most likely the highest converting rewarded ad unit is the spin after […]

The advance of AI accelerates the pace at which companies can arrive at the Nirvana of one-to-one marketing. But the sharp focus on how AI and automation can improve, scale and tailor lead-activation campaigns (primarily through the mass production of what cartoonist Tom Fishburn calls “infinite words nobody wants”) blinds marketers to the real benefit of AI: detecting patterns to understand people better. This is because AI tools are great at delivering very smart but very similar results. And whether it's AI-generated or human-generated, sameness is not a winning strategy. The bottom line: Companies can’t break through the clutter by adding to it. That’s why I am watching the early signs of the Second Wave of AI and how AI is evolving to help companies stand out. It was also the topic of my keynote at App Growth Week, the […]

Here is a quick list of things that founders should do when starting to fundraise: 1. Does my pitch resonate?Ask founders who've previously raised in your sector about your chances of raising. Don't know anyone like that? Do cold outreach to founders on LinkedIn. Do many outreaches; eventually, you will find people to help you. If founders tell you your pitch won't resonate with investors, you should ask why and what could be done differently.2. Pitch resonates, then what?Create a list of VCs who specialize in your sector. Just google for "gaming vc list." Use a spreadsheet to list and track your fundraising process. I have such lists on EGD, just google for "EGD News #109 — Success in fundraising"3. Talk to actual investorsPitch a few VCs and get feedback on questions: is it the right time to raise? What […]

New UA Lab series: Creative Decode 🔍 In this series, we'll explore the latest top-performing creatives, dissecting their strengths and weaknesses. Our aim is to spark engaging discussions and elevate the quality of mobile ads across the industry 🏆 Each creative will be expertly analyzed by AdQuantum's Production Director, Ivan Razmakhov, offering his professional insights. 👑 Kicking off this series, we'll delve into a creative for the exciting Royal Match mobile game: https://lnkd.in/eymaXenh Join us on this enlightening journey as we uncover the secrets behind successful mobile ads!

In the ever-evolving landscape of mobile gaming, 2023 has been a year of remarkable trends and advancements in both Western and Eastern markets. For mobile gaming 2023 was the first year to register a positive growth post Covid with some reports indicating growth to as much as 4% just teasing the potential growth potential in this segment. In this newsletter, we'll delve into the latest trends, explore the most popular titles, and examine what the future holds.For this article, we would focus on the western (US, UK, Germany and France). In the next part of the same series we would keenly focus on the Eastern markets (Japan and South Korea) markets separately primarily because the genre preference on mobile vary vastly on mobile. For western markets (US, UK, Germany and France):Match genre remained the top IAP grossing genre with 21% […]

Want to decrease your acquisition costs?Optimize your Onboarding, Login/Signup, and Payment/PaywallIn the competitive world of user acquisition, it's not enough to just get users to sign up for your product or service. You need to make sure they have a positive experience from the very beginning, or they're likely to churn and never come back.That's where onboarding, login/signup, and payment optimization come in. These three factors can make or break your user acquisition strategy.Onboarding:Make it easy for new users to get started. Provide clear instructions and guidance to help them understand your product or service.Personalize the onboarding experience. Tailor your messaging and recommendations to each user's individual needs and interests.Use gamification and rewards to keep users engaged. Make the onboarding process fun and rewarding to encourage users to continue exploring your product or service.Login/Signup:Keep the login/signup process simple and straightforward. Avoid asking for too […]