gamingindustry

Pocket Champs has scaled to $100k/day in IAP revenue with a whopping $40k/day on top of that in Ad revenue. We were joined by Madbox’s Game Director Arthur Michel to help us dissect the game and make sure we’re not talking BS! Pocket Champs does some pretty clever things to maximize ad revenue without taking away from the user experience. The first is the clever use of rewarded ads that reduce cool-down timers for the training bags. Most networks assume that users who watch many RV videos in a row, pay less attention to the ad. Thus the networks are willing to pay less for those subsequent impressions. The drop-off in revenue is usually around 5 IMP/DAU per session. Training bag timers can be reduced by 30 min per RV video, which can be watched consecutively with a 5 RV […]

As I wrote in my previous articles (here and here), in May 2023. Google announced that they will stop showing ads to users in the EEA and UK regions unless the publishers implement a Google-certified CMP that would enable them to collect TCF 2.2 compliant consent. The deadline for implementation was 16th January 2024, which has recently passed but even though Google didn’t make any official statements, it seems that Google will only start to gradually enforce this policy from 1st February and will fully enforce it by the end of that month. In this article, we’ll cover how the top 100 grossing games responded to Google’s CMP requirements but will also include other games that we consider important to reflect on and try to highlight some best practices and other important aspects on this topic. Apart from that, we […]

TWIG #263 The DOF Game Industry Awards (Listen on Spotify)AI's Transformative Role in Gaming (DOF Spotify 5:30)Development and Marketing Impact: AI's influence on game development and marketing costs is a central topic, with diverse perspectives on its potential.Industry Shift Indicator: King's acquisition of Peltarion highlights AI's significant impact, signaling a major industry transition.Major Industry MovementsMicrosoft-Activision Acquisition: A pivotal event, marked as one of the biggest acquisitions in gaming history.Unity's Controversial Fee: Caused speculation and trust issues in an engine powering 70% of mobile games.Off-Platform Payments: Notably, Playtika's off-platform revenues account for 30%, and Huuuge Games shows rapid growth in this area. (previous DOF podcast summary detailed analysis on Webshops)Unlocking New Demographics in Console GamingHarry Potter Hogwarts Legacy's Success: Contrary to expectations, the game sold around 16-17 million units, broadening the console market to include more women and children.Opportunities and Challenges […]

Tips for founders looking for angel investors: 😇 Create your own angel investors. Not many people say on their social media profiles that they are angel investors. But many industry professionals could be up to angel investing, so just ask!📚 Do your research. Many angel investors are out there, but it's important to find ones who are a good fit for your company. Free-to-play? Find Free-to-play people. Premium? Find premium people.🖥️ Be prepared to pitch your company. Angel investors are busy people, so you need to be able to give them a concise and persuasive pitch.💪 Be clear about what you're looking for. Angel investors want to know what you need the money for, how you plan to use it, and what other support you are looking for.