gamingindustry

New issue alert! Dive into Creative Decode #3, where we closely examine the engaging Hay Day game ad, ranked #9 and #13 on Smaato in December according to Sensor Tower 🚀Hay Day, a charming farming simulation game, offers a serene glimpse into rural life, captivating players across the globe. This issue features an in-depth analysis by Ivan Razmakhov, the Creative Production Director at AdQuantum, who decodes the artistry behind the game's advertising.Check out the ad: https://lnkd.in/dGTCTTPD We value your thoughts and insights – share them with us in the comments! 🔍hashtag#CreativeDecode hashtag#HayDay hashtag#GameAdCreative hashtag#MobileGaming hashtag#AdAnalysis hashtag#MarketingInsights hashtag#DigitalAdvertising

Let's talk about different forms of Supercell-syndrome. 1. During its brightest moments, when Supercell was at the top, everyone went copying their small independent teams model in a syndrome-like manner believing it results in greatness - eventually failing on it. Even investors & VCs fell in love with it - but if you try to pitch same now, they won't invest in you as they don't buy it.🤑😬2. Based on Ilkka Paananen's latest blog post, Supercell clearly did fall being a victim of their own Supercell-syndrome; which resulted after shipping Brawl Stars to not shipping a game and realizing the hard truth that even they need to adapt to where the market is, incl. publishers that topped them by taking engagement, monetization & distribution means to another level in unique ways. Now, as a result, Supercell is moving from small […]

We Are Warriors by Lessmore is an Ad revenue juggernaut. In less than a few months, the game has scaled its ad revenue to just about $200k/day earning an additional $33k/day in IAP revenue. Here’s how:Progression is not linked to watching Rewarded Ads. We Are Warriors uses caps on most RV placements to ensure that users stick around for longer and are more motivated to make an IAP. One of the best-performing ad placements is the RV placement for free meat which is capped at 2/day. This cap means that users can’t quickly progress through the levels and have to remain in the game for longer.81% of users in We Are Warriors watch Rewarded ads. For reference a 45% ad viewer rate on rewarded ads is considered average, 81% is simply a master class in Rewarded Ads. As the progression […]

If you watch trends, then you are laser-focused on mobile gaming. The app vertical is a petri dish of unbridled experimentation spearheaded by data experts and enthusiasts who are defining the future now. Fortunately for us, many of these experience pioneers gathered at PGC London last week to share the strategies and shortcuts that keep them at the top of their game (pun intended). Watch for more workarounds that harness our behavioral breadcrumb trail of data and what Embrace CEO Eric Futoran calls the “app exhaust” of a multitude of interactions and events to shape our in-app experiences. Tapping app event stream data for deep(er) insights Embrace is a company you’ll be hearing a lot from—and that’s a good thing at a time when app store algorithms have begun to rank games based on performance metrics and can punish games […]

This is interesting from Carta. It shows what kind of valuation caps are happening with SAFE notes in 2023. A few observations:- Sub $500K rounds are happening with a dilution of 10% or less (light blue most significant segment $5M-$7.5M)- This feels more reflecting the pre-seed and seed market of the US than Europe, where founders still are diluted by 20%-25%- Many things point out that seed is not as affected by a down market (e.g., $1M to $2M at $10M-$15M is normal from 2021)

I cannot show you the exact path, but I can point you in the right direction. The longer I've been a startup investor, the more evident it becomes where game company pitches fail: it's when you pitch a game, not a company. A typical deck introduces the company as slide number one, preceded by a team slide. Then, the deck deep dives into the game pitch and never emerges. Why is that not a good thing? First, if the game fails, the company will have an identity crisis; its whole existence was built on the idea of the game working. As a second point, a game's success is often only possible to know after it's launched. Many variables, often unknown ones, will cause a perfect game to not work in the market. If the game is still in early development, […]