gamingindustry

Announcing the latest edition! 🎉 Unveil the insights of Creative Decode #4 as we spotlight the fresh Nobody’s Adventure Chop-Chop mobile game, a new release by 37Games, and its ad, achieving high positions on YouTube for January as per Sensor Tower’s findings 🚀In this edition, Ivan Razmakhov, Creative Production Director at AdQuantum, unveils the genius behind the game's half-UGC ad creative and explores the areas for improvement.Check out the ad here: https://lnkd.in/ep3yRGTr We’re eager to hear your views and analyses – share your thoughts below! 🔍hashtag#CreativeDecode hashtag#NobodysAdventureChopChop hashtag#GameAdCreative hashtag#MobileGaming hashtag#UGC hashtag#AdAnalysis hashtag#MarketingInsights hashtag#DigitalAdvertising

After receiving considerable feedback on my consumer app piece from March, I am compelled to address the growing interest in incorporating TikTok-like elements into gaming experiences and vice versa. With TikTok dominating social media, game developers are seeking ways to bring gaming into this new realm of content consumption. But first, let's break down the factors that make TikTok successful. TikTok's success lies in its doom-scrolling interface, which doesn't require a social graph. Instead, the algorithm focuses on watch time; the longer you view a specific type of video, the more of those videos you'll be served in the future. This platform couldn't have existed before now—it's tailored for a generation that grew up with smartphones and touchscreen interfaces. "In previous eras, most of the spoils went to the platform’s earliest adopters - mining value gets harder as the platform […]

💫 We dive deep into AFK Journey, the innovative continuation of the acclaimed AFK Arena by Lilith Games. AFK Journey sets a new standard in the idle RPG genre, blending high-quality design, a captivating narrative, and significant gameplay innovations. All of which will be doubtlessly copied in upcoming RPG games. 💫 🗯 What sets AFK Journey apart is its gameplay and unique user acquisition strategy. Focusing on high-quality, story-driven creatives and leveraging YouTube streamers alongside hooks and cringe UGC-like content, Lilith Games ignores the fake ads trend for a more authentic representation of the game's immersive world. This approach, featuring long-form ads highlighting the game's narrative and gameplay, has contributed to its success.Just two weeks post-launch, AFK Journey has already hit insane revenue figures, crossing 💵 $800k 💵 daily on mobile alone. When factoring in its webshop and PC client, revenues […]

In character abilities leveling design, I've always been interested in finding an answer to the question: how to scale percentage-based buffs and debuffs? So that they look clear to the player, but also increase efficiency in a meaningful way.✏For example: — If you increase the percentage value, you will get stat inflation, power creep, and a feeling of more hardcore gameplay in the late game.  Or uselessness at the beginning of the game.— If based on specific fixed values (not the percent ones), it does not work well with targets of different types.— You can do it like in some MMORPGs, where the strength of the buff/debuff is calculated based on specific parameters of the character. But it's complicated and also old-fashioned in some ways.— A talent tree can work well, especially if the buffs/debuffs are given additional mechanics with […]

Reviving Player Engagement: Game-Changing Updates (Personal picks from F2P and Paid Games) In today's gaming landscape, keeping players engaged with older titles is a significant challenge. Successful live-ops games and “games-as-hobbies” have been around for a while now, some for years, others for a decade. Competing with them is tough, but growing and improving such projects to retain new audiences and entertain the old ones may be even tougher.A recent case with “Honkai Impact 3rd: Part Two” shows what some games have been attempting to do already for some time. They aim to boost engagement through massive updates, offering fresh takes on user experience, content, and quality of life features. Older and rapidly growing games tend to become too complex and overcomplicated. These updates seek to address such legacy, building hype around the main differences.In this post, I’ll showcase examples […]

How to build a place for “Game Design” talks in your team? Some tips for beginners. 📒😼✨ No matter if you work in a big corporation or in an indie studio, sometimes you may find yourself thinking: “it may be nice to talk about game development”. About design solutions in other games, market news, features decompositions and so on, maybe even with presenting something big in the process, like at a proper conference. And sometimes you may be in the situation when your boss wants it. For sure it should be not another local kitchen talk, but kind of “process”. I don’t have a simple answer on how to build the thing, but here some basic advice:1. Find and empower similar activities in your team. Writing articles, researching games, presenting - usually there is already somebody who is working on […]