Comfort Pack Logic Can Boost Conversion and ARPPU

𝗛𝗼𝘄 𝘁𝗵𝗲 𝗖𝗼𝗺𝗳𝗼𝗿𝘁 𝗣𝗮𝗰𝗸 𝗹𝗼𝗴𝗶𝗰 𝗰𝗮𝗻 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗥𝗣𝗣𝗨 Are you still giving the same shopping experience to all players? Use this simple trick - Comfort Pack - to sell to more players without reducing their checks. Illustrated on the example from Monopoly GO.❔𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝘁𝗿𝗶𝗰𝗸?Comfort Pack is the player’s sweet spot - typically their most common or recent highest purchase. Your shop should present offers starting at that price and occasionally nudge for an upsell. Very important: you should avoid displaying lower-priced items unless the Comfort Pack has changed.🛒 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗢:As a non-paying player in Monopoly GO, you enter the game shop and find a carousel of bundles ranging from €1.99 to €22.99. After making your first purchase of €1.99, your lowest bundle shifts to €5.99, aligning with your spending tendencies.⏱ 𝗧𝗵𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗻𝗮𝘁𝘂𝗿𝗲 […]

Julia Iljuk June 3

Journal

Today’s Landscape: Publishing-Perfect 1

"2023 is shaping up to be a year where big companies and publishers lead the charge, and this trend will likely continue in 2024." Last year, the mobile games market had its first-ever decline as player behaviors changed due to life returning to a resemblance of normality after the pandemic. Other factors within the industry, such as rising costs, a more demanding user acquisition process, and various other industry changes, have made finding success and profits a far higher order. I mentioned in my UA series that launching a game has become significantly more challenging this year, especially on iOS after the IDFA deprecation. If you take a look at the top 100 games in the US, you'll notice a few key trends: “I've had discussions with approximately 70-80 C-level executives from studios of varying sizes and locations, and there […]

John Wright June 3

Journal

Screw Jam success story: How to reach $250k/day revenue?

🔩 Screw Jam 🔩 Hits $250K Daily revenue! 40% or about $2.5/month of that is ad revenue. Let’s take a look at how Quok Games and Rollic did it. 🔥 🔥 🕗 Banner and Interstitial ads have a nasty habit of reducing retention in any game. Screw Jam starts displaying these ad units after level 15, at each level at about 2 min that’s almost 30 min into the game time. Displaying Banner and Inters after such a long time helps explain why D1 retention is 52% and D2 is 41%.🤔 Rewarded videos take almost a back seat in ScrewJam - the only two rewarded ad placements that appear are 1 level for an RV ad when you’re out of life and two spins per day on the lucky wheel. RV make up about 40% of the overall ad revenue as […]

Felix Braberg June 1

Journal

Trending Now: Supermarket Simulator

NEW GAME TRENDING SUPERMARKET SIMULATOR The game market is highly dynamic.Despite the hardware classification, we constantly see big hits on PC 🖥️ and console 🎮 influencing mobile games 📱, and vice versa.In addition to the influence of non-endemic factors, such as those coming from social media.This is the case with the recent trend for supermarket simulators.Developed by Nokta Games and released as early access on February 20, “Supermarket Simulator” jumped into the top games on Steam (Valve corporation) in the first week of March, reaching quickly 10k reviews (today there are 27k)."Supermarket Simulator" is just what the name says.A complete supermarket management simulator, covering everything from ordinary actions such as filling shelves with products to pricing.However, what was just another global short-term trend has become a mega regional trend. 🇧🇷👀There's a reason for that.At the end of March, one of […]

Carlos Pereira May 31

Journal

Release & Transfer Roundup: Second Half of April 2024

TRACKING RELEASES & TRANSFERS# 2 HALF OF APRIL, 2024 Hi Hyper and Hybrid Fanatics! 🤩📲Today I bring you another edition of our long-awaited…💫 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐑𝐞𝐥𝐞𝐚𝐬𝐞𝐬 & 𝐓𝐫𝐚𝐧𝐬𝐟𝐞𝐫𝐬 💫I bring you the main launches and transfers from the Hybrid & Hypercasual market in the second fortnight of April.I highlight 4️⃣ titles.✅ “Now Genuine Encounters” by Voodoo“Real Connections, No Gimmicks”This is the first line in the AppStore description of the new app from Hypercasual giant Voodoo. 😲Those who follow my posts know this is at least the third non-gaming app from a big French publisher. 🇫🇷Let me repeat my analysis.This portfolio diversification towards non-gaming apps is probably related to the growing IAP revenue in this market, which has even recently overtaken mobile games. 💰👈For me, Voodoo's strategy is to use its Hypercasual UA machine for non-gaming apps.As well as applying their game […]

Carlos Pereira May 30

Journal

Squad Busters: Supercell is about to miss millions

Supercell launched Brawl Stars globally in December 2018. Now, finally, more than five and a half years later, a new game is coming out - Squad Busters. The news alone has attracted tremendous attention and buzz in the mobile video game industry. And for a good reason. Over the past 11 years, Supercell has generated over 19 billion USD thanks to its loyal p(l)ayer base. The question is: Could they have made more? We believe so, and that’s why we decided to chip in on numerous analyses of the already available Squad Busters games - but from a totally different perspective. Supercell is about to repeat itself as it did several times in the past and is about to miss out on a huge revenue opportunity that ads could present for this game. We do not doubt that the team […]

Božo Janković May 30

Journal

Mobile Gaming and Apps in CEE

I was building reports on various regions, but I wasn't sharing much about Central and Eastern Europe (CEE region), even though I'm from there and work primarily with that region (I added some additional countries too).. Of course, CEE countries aren't priority markets for most mobile gaming and app companies, but I thought it would be valuable to offer more perspective on our region. For that reason I made it quite detailed (and long as the consequence).➤ CEE countries can be a very interesting niche for many companies, especially smaller ones that struggle to compete in Tier 1 markets.➤ If you are from any of the markets covered by the data (Poland, Ukraine, Romania, Hungary, Czechia, Slovakia, Greece, Croatia, Serbia, Lithuania, Latvia), these reports should be useful for understanding the dynamics of mobile gaming and apps market in your country […]

Mariusz Gąsiewski May 27

Journal

The Real Issue with AI Prompting (Not What You Think)

The internet is flooded with generative AI prompt courses and libraries. Numerous “experts” claim this skill set will soon be highly sought after. I think that’s BS. Here are two major reasons why I don’t believe this: 1. Prompting is Not Natural The necessity to write a prompt in a certain structure is a very temporary phase of technology. Do you know anyone who uses sophisticated queries in Google? I guess not, because smart engineers figured out how to present relevant results based on very simple natural language. Prompting courses will become obsolete before you can blink as the technology will become more human-centric. To prove my point, just check the newest ChatGPT 4o, which allows great and near real-time natural voice conversation. Midjourney prompting in Discord is also a very nerdy and temporary interface which, I bet, will change […]

Peter Fodor May 27

Journal

AI makes the One Person company more possible than ever.

AI makes the One Person company more possible than ever. Not only is a work-from-anywhere, single-person company 100% doable, it’s now easier than ever to get started and grow 📈Yes, you still have to be an expert in your core niche, but genAI makes you close to an expert in every other discipline necessary to run a business. Need help with:- Marketing - Accounting- Legal- Coding- Graphic Design - Administration - Customer Support - Etc. GenAI has your back 🤖It can fill in the gaps at 1/1000th the cost of hiring an actual professional. As AI agents continue to improve, a solo company will become more and more like a 5, 10, 50+ person startup. There has never been a better time to be a solo entrepreneur.

Jon Leslie May 27

Journal

Embracing Self-Compassion and Growth

I have often found myself trapped in a cycle of self-criticism. My low self-esteem makes it hard for me to feel proud of my work. I tend to focus on what I could have done better instead of recognizing what I did well. This habit of seeing only my mistakes instead of celebrating my successes has been a significant challenge for me. It has taught me how important it is to be kind to myself and recognize my achievements, no matter how small.To everyone who struggles with self-doubt: take a moment to appreciate your hard work and the positive impact you make. Remember, perfection is an illusion; growth comes from learning and evolving. Celebrate your wins, even the small ones – they are the building blocks of your success.

Elizaveta Savenkova May 27

Journal

Power of engaging your audience before a big launch

💡 Have you ever considered the power of engaging your audience before a big launch? 🎮 Wuthering Waves 🎮 will be released globally on the 22nd of May and is set to be a corker of a game. however, the developer KURO Games has a fantastic pre-release site where you can gain echoes (in-game characters) by signing up and completing tasks! It's a beautiful way of building and engaging with your fan base before launch. 🕹 User acquisition can be run to the website, where the user would sign up to create an account that carries over to the mobile when the game is globally launched. 💥 This is a nice example of creating a running start for a global launch! hashtag#gaming hashtag#mobilemarketing

Adam Smart May 27

Journal

Release & Transfer Roundup: First Half of April 2024

TRACKING RELEASES & TRANSFERS# 1 HALF OF APRIL, 2024 Hi, Hybrid and Hyper friends! 😍Today we're back with another…💫 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐑𝐞𝐥𝐞𝐚𝐬𝐞𝐬 & 𝐓𝐫𝐚𝐧𝐬𝐟𝐞𝐫𝐬 💫I bring you the main launches and transfers from the Hybrid & Hypercasual market in the first fortnight of April.I highlight 3️⃣ titles.✅ “Stack N Sort” by VoodooInspired by Lion Studios's new puzzle hit "Hexa Sort", "Stack" brings square pieces instead of hexanes. 🟥🟧🟩🟦The square pieces change the gameplay as the player has fewer movement options.On the other hand, the French publisher 🇫🇷 has replicated some important elements from "Hexa", such as the stylish game art.With high penetration in the coveted North American market 🇺🇸 , "Hexa Sort" became a game to overcome."Stack N Sort" was developed by HE Games and transferred to Voodoo's account on April 10th. 🗓️✅ “All in Hole” by Homa"All in Hole" is […]

Carlos Pereira May 27

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