gamingindustry

🤔Question: Do you need the same Android and iOS game ad experience? 🤔 📡 Let's take a look at Match Factory by Peak Games. It’s currently generating $13.7m/month in IAPs ($165m/year wow!). Unlike its largest competitor Triple Match 3D by Boombox Games Inc, Match Factory has no in-game ads. Is this a mistake? Let’s take a look…. 🔎 🤕 Ads hurt retention - this is something game developers have been told for years... But I’d argue that in the Casual Puzzle genera, it's not true. Looking at the retention data in Sensor Tower Triple Match 3D (with ads!) has better retention throughout the whole player life cycle (D7 retention is 23% vs 17%). Looks like having ads in Triple Match doesn’t prohibit amazing retention numbers. ⁉ ❓ All users need the same game experience - why? Match Factory’s DAU split is 57% […]

👨‍🚀 On May 5th Helldivers 2 announced that it had sold 12 million units 🚀 , making it the fastest-selling video game on PlayStation of all time, beating out mega titles like Fortnite and Call of Duty. It’s estimated that Helldivers 2 revenues are about $480 million since its release on the 8th of February. 🤔 Earlier this year I had an in-person discussion with Eric Kress who argued that one of the main issues with the current PC & Console market was the need for more supply of games that gamers want to play. The meteoric rise of Helldivers 2 seems to in part prove this hypothesis to be somewhat true. After reaching 450,000 concurrent players on Steam two & a half gamers decided to do a review of the gameplay and overall economy to figure out what made […]

Master the types of in-game customization with a single cheat sheet!🎀✨Use it to find a way to implement more meaningful customization in your own game.It’s almost universal and can be used for lots of game genres (with some creative adaptation). The best fit should be for RPGs, Shooters, Multiplayer games, and Character-oriented projects with heroes, vehicles, weapons, tools, and other stuff that can be collected and used in that way.Remember, customization can be used:— As basic content, available for everyone— As a content reward— As a status reward, for example in ranked or challenging quests— In monetization features📊Based on that, always check what you aim for improving gameplay and game systems, setting goals and working with retention, and developing diverse monetization that makes more sense overall. 🎯Don’t overinvest in a single direction or specific part of it to avoid a […]

🔩 Screw Jam 🔩 Hits $250K Daily revenue! 40% or about $2.5/month of that is ad revenue. Let’s take a look at how Quok Games and Rollic did it. 🔥 🔥 🕗 Banner and Interstitial ads have a nasty habit of reducing retention in any game. Screw Jam starts displaying these ad units after level 15, at each level at about 2 min that’s almost 30 min into the game time. Displaying Banner and Inters after such a long time helps explain why D1 retention is 52% and D2 is 41%.🤔 Rewarded videos take almost a back seat in ScrewJam - the only two rewarded ad placements that appear are 1 level for an RV ad when you’re out of life and two spins per day on the lucky wheel. RV make up about 40% of the overall ad revenue as […]