gamingindustry

RISING ON THE CHARTS ”OFFLINE GAMES - NO WIFI GAMES” BY JINDOBLU Those who follow the mobile games market closely have noticed a new title at the top of the charts.I'm talking about 💫 “Offline Games - No Wifi Games” by Jindoblu. 💫JindoBlu is an Italian game studio 🇮🇹 well-known in the industry.Founded by solo developer Moreno Maio, JindoBlu has been publishing games since the early days of the mobile market.It was one of those studios that took advantage of its good positioning in the stores. 💪According to AppMagic, JindoBlu has accumulated around 580MM downloads and US$2.7MM in IAP revenue to date.Its games portfolio exploded during the pandemic.Yet unlike other gaming companies, JindoBlu has continued to grow. 📈In January this year 🗓️, it reached its highest peak of installations, 21.5MM downloads.JindoBlu's big hits are collections of 2D mini-games.I mean, a […]

Check out the latest edition of Creative Decode – the 6th issue! 📣 In this issue, Ivan Razmakhov, AdQuantum’s Creative Production Director, shares insights into the ad creative for Bingo Blitz by Playtika mobile game starring Drew Barrymore, which recently ranked #9 on Smaato, according to Sensor Tower 🙏 Discover the details of this engaging ad and dive into Ivan's expert breakdown: https://lnkd.in/dtqxm7iC

💡 Have you ever considered how to improve D60 retention? Here's a great example from a game called Dislyte by Lilith Games. It's a gacha game, and the 'Shimmer' characters are very difficult or expensive to collect.The Reverbertron mini-game allows players to collect characters by completing daily tasks. Once you've completed 60 spins, you can choose one of the characters to keep.It's crucial to establish the value of the reward early in the game. Players should understand that it would cost a significant amount of money or take a year of playing to achieve this outside of the event, making the 60 days of tasks a necessity.This also creates a great synergy between product and user acquisition. It's easier to attract players to the game during a special event, and with stronger retention, there should generally be more engagement and […]

Unlocking the Power of Growth Marketing Strategies for Monetization Success8 steps to maximize your mobile app revenue:1. Understand Your AudienceKnowing your users = better targeting and higher engagementEasily do this by:• Using Google Analytics: track user behavior and preferences• Using Facebook Audience Insights: get detailed demographics2. Optimize User Acquisition (UA)Create a UA strategy → attract high-quality users who will convert.Find top channels by:• Running A/B tests on different ad platforms• Using App Store Optimization (ASO) to improve visibility3. Implement Effective Ad MonetizationIntegrate ads in a way that enhances the user experience.For example, consider using:• Rewarded videos: users opt-in to watch ads for in-app rewards• Native ads: blend seamlessly with app content4. Utilize Subscription ModelsOffer premium content or features through subscriptions.Optimize:• Pricing tiers: offer multiple levels of access• Free trials: encourage users to experience premium features5. Focus on RetentionRetaining users is […]

🚀Creatives trends in Mobile Gaming UA 🚀 One of the most critical aspects of mobile gaming User Acquisition (UA) is the creatives. In our latest episode, we dove deep into the top-grossing games to uncover what’s currently working as of June 2024.Here's what we found:Unconventional Elements: Supercell’s Brawl Stars is leading the charge with creative use of unconventional characters, like a poo character in a diaper. This unexpected twist grabs attention and differentiates the game in a crowded market. 💩👶Longer Video Creatives: Nexters' Hero Wars has shifted to longer creatives, with lengths ranging from 2-4 minutes. These are designed to engage viewers in the news feed rather than the typical Rewarded Video ad unit, suggesting a strategic move to capture and retain attention in a different format. 📺⏳Hypercasual Elements in Non-Hypercasual Games: We’ve noticed Playrix, Dreamgames and Supercent incorporating elements […]

2023's Mobile Marketing Mashup: Personal Journey Beyond the Clicks • Adventures in Ads:Micro-Moments & Storytelling: Forget the spray-and-pray approach. 2023 saw a laser focus on tailoring ads to specific user contexts and needs, capitalizing on fleeting moments of attention. Think heartwarming back-to-school ads during peak app usage hours or hyper-relevant fitness offers popping up after a workout session.Interactive Playgrounds: Passivity is passé. Users craved immersion, and marketers delivered. Interactive ads, playable demos, and AR/VR experiences blurred the lines between marketing and entertainment. Imagine trying on virtual makeup shades before buying or exploring a new car model through an interactive ad that feels like a joyride.Authentic Voices & Humor: Polished perfection got the boot. Real talk and genuine humor reigned supreme, with brands embracing user-generated content and relatable voices to build trust and connection. • Genre fluid Gaming:Hypercasual Hangover (With a […]