gamingindustry

From my experience, there are five key signs that it may be time to refresh your game's creative strategy: 1. No creative executions bring significant uplift.2. The top of the funnel deteriorates while in-game retention and monetization perform well.3. New competition in the market attracts a similar audience.4. The creative theme has become outdated over time.5. The product has evolved, but communication does not reflect this evolution.➡ Revamping your creative strategy can be a major turning point. For example, when Futureplay Games rebranded its Merge Gardens title, they saw remarkable results: a 1000% increase in downloads, a doubling of player retention, and a top 100 grossing position on Android in the US. 🤯

RISING IN THE CHARTS ”TICKTOCK CHALLENGE” & ”NUT N BOLT SORT” BY ABI GAME STUDIO Vietnamese giant ABI Game Studio 🇻🇳, with more than 3.4 billion downloads in its portfolio, has launched two new Hypercasual games that are booming. 🚀Released on June 5, “TickTock Challenge” is an app with several mini-games inspired by TikTok challenges.A simple, effective idea. 👏To date, ABI’s “TickTock” has amassed 2.7MM downloads, making it into the list of the top 100 free games. 🔝Released on March 8, “Nut n Bolt Sort: Color Puzzle” is a savvy mix of the Nut Screw Puzzle 🔩 trend and the pair-matching mechanics like Mahjong games. 🀄Another excellent game concept. 😎 “Nut n Bol Sort” has reached over 1MM downloads so far. 📈

🍕🎮 Pizza Ready! by Supercent: A Comprehensive Breakdown 🎮🍕 The market is saturated with Idle Arcades, many of which have not achieved significant download numbers and revenue success. However, Pizza Ready! by Supercent and Molip stands out as a leading title, boasting over 100 million downloads and generating $774K in-app purchase (IAP) revenue. Here’s an in-depth look at what contributes to the success of Pizza Ready!:Immediate Gameplay: 🎉 Players can dive straight into the game upon opening it, bypassing the need for a play button and starting immediately.🏅Accelerated Early Progression:⏩ Players can level up quickly during the initial stages, typically advancing through the first 2-3 levels rapidly. This incentivizes continued play.Freemium Level-Up Passes: 🎁 Pizza Ready! offers free rewards upon leveling up and enhanced rewards through purchasable level-up passes, promoting both engagement and purchases—a common strategy in mobile gaming.Staff and […]

Water Jam: A Potential Major Hit on the Horizon 🌊🚍I'm excited to share a game that has a high possibility of becoming a major hit in the coming days. The game is called Water Jam, and it has innovatively integrated water sort mechanics with the latest bus jam concept, adding a unique Scavenger Hunt art style meta where players build their beach as they progress through the levels. 🏖️ INNOVATIVE GAMEPLAY MECHANICS🎮Water Jam blends uncertainties in a brilliant way, which are essential for puzzles:1) Unknown Color Water in a Tube: Players don't know what color water will appear in the tube, adding an element of surprise. 🎨2) Next Color Glasses: The color of the next glasses is unknown, requiring strategic planning. 🥤3) Target Bottle Colors: The color of the target bottles also comes as a surprise, adding another layer of […]

Have you heard of the Four Quadrants of Knowledge?💡 Typically, prospects come to us in the top right quadrant, seeking solutions they know they don't know how to solve, like "I don't know how to scale my user base."However, the GamePlan™ diagnostic is designed to uncover the unknowns in the lower right quadrant: solutions they don't know they don't know how to solve.Staying in the top right risks missing fundamental upstream issues that can lead to lower ROI growth activities.GamePlan™ manages this risk by revealing these blind spots, ensuring a higher return on investment for your growth efforts.