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Release & Transfer Tracker: First Half of June 2024

TRACKING RELEASES & TRANSFERS# 1 HALF OF JUNE, 2024 Hi there! 🤙Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫In the first half of June, we had some exciting innovative games. 💡I highlight 4️⃣ titles of them.✅ “All in Hole: Sinkhole Sort” by HomaThe French publisher 🇫🇷 has published a new version of its “Attack Hole”, the big hit of the first half of last year, with almost 100 million downloads and developed by RedLine Games. 🏅With the difference of having a fruit theme 🫐 instead of a military one. 🪖But the main difference is the game art, which is more polished and similar to “Royal Match” by Dream Games. 👑In my opinion, this is an attempt to turn the Hole Game sub-genre into a Hybridcasual. 👀Developed by Pilgrim’s Games, the Android version of "All in […]

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Why you should use Hybrid Monetization in your app?

Why you should use Hybrid Monetization in your app?When maximize your app's revenue potential, hybrid monetization is the key.Here’s why it works for gaming and non-gaming apps.1. Diversified Revenue Streams↳ Ads, in-app purchases, and subscriptions.↳ More ways to earn means more stability.2. User Experience Matters↳ Non-intrusive ads keep users happy.↳ Balanced approach retains user engagement.3. Increased Lifetime Value↳ Users spend more over time.↳ Combining methods boosts overall revenue.4. Better User Segmentation↳ Tailor monetization to different user groups.↳ Ads for non-payers, premium content for spenders.5. Adapt to Market Changes↳ Flexibility to switch strategies.↳ Stay ahead of trends and demands.6. Improve Retention Rates↳ Offer value through various channels.↳ Keep users coming back with diverse options.7. Enhanced Analytics↳ More data from multiple sources.↳ Better insights for optimization.8. Reduce Dependency Risks↳ Not reliant on a single revenue source.↳ Stability in fluctuating markets.9. Boosted Ad […]

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Today’s Landscape: Publishing-Perfect 2

While the mobile market can be incredibly lucrative, that’s only the case if your game gets noticed. And being noticed in a sea of other games is no easy feat. Many mobile games never even make it to launch due to low projections, and when they do make it, many titles fly under the radar or have only a brief moment in the limelight. Working with a publisher who understands your game and goals is a way to see through the storm and set your game on the right track. The Importance of Good Game Mechanics and a Robust Meta I want to delve into the critical components that make a game appealing to both players and publishers alike. Rather than focusing on sales pitches, let's objectively examine what publishers are currently seeking in the gaming landscape. The power of […]

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Future of Gaming: Supercell into Hybridized Game Genres

New game genres are emerging rapidly as developers experiment with different in-game mechanics. These innovations have led to the creation of some of the most popular genres, including Battle Royale, Real-Time Strategy, and more. Supercell's new game, Squad Busters, exemplifies this trend. Squad Busters integrates game systems from Battle Royale, MOBA, and Strategy genres, offering an engaging experience with remarkably short game sessions. Core Game Loop Squad Busters primarily emphasizes the battle experience, incorporating many elements from its predecessor, Brawl Stars. Unlike the dual-stick mechanics of Brawl Stars, players in Squad Busters use a single stick to move their squad as a unit, and they can shoot when they stop moving. This change in player input makes the game more accessible to a wider audience. Game Economy Squad Busters primarily revolves around Gold. With Gold, players can: Buy more chest […]

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Hyper/Hybrid Casual Market Radar Series #9

🚀Hyper/Hybrid Casual Market Radar Series #9📊 1) Car goes by Creasaur Entertainment Co. led by Zeynep Ensert , Ata Karamanoğlu , Zivandar Aygündüz , Beliz KERA , Serdar Balta , Murat Can Gürel , Alperen Hakkı K. , Merve Güven Özfındık , Erdal Eren , Meral Efe Koçbulut and many morehttps://lnkd.in/gcc5h3sZ2) Swat Survival by Lazy Turtle Games led by llia stepanovhttps://lnkd.in/gEktafWJ3) Pill Jam 3d by RedLine Games led by Abhijeet Singhhttps://lnkd.in/gzBFy-gc4) Bob.G by Aztech Games led by Atakan Cakirhttps://lnkd.in/gdNXSkKf5) Art Thief 3d by Gameloops led by Rakib Jahan , Md Ahasanul Haque , Abdus Shaqur Ashiq , S M Sajibul Islam , Imtianul Haque Dimik , Borna Barua and many morehttps://lnkd.in/g35-timw6) Traffic Cards by Alexandr Janashvilihttps://lnkd.in/gFD8q2287) Sand match by Volt Games led by Pedro Cabaco , João Albuquerque , Goncalo Banha , Ramon Rodrigues , Gonçalo Perpétua , Miguel Boavida […]

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Hyper/Hybrid Casual Market Radar Series #7

🚀Hyper/Hybrid Casual Market Radar Series #7📊 1) Human lines by Glenn Verheijhttps://lnkd.in/ghKjrcw62) Elevator Escape by 4S Games led by Minsik Park , HyungSu Kim and many morehttps://lnkd.in/gCuG3R7y3) Pile Jam by CHEF Game Studio led by Mehmet Fatih SAHIN , Mustafa Erhan S. , Cengiz K. , Beyza Ezgi Özer , Mustafa Akkaya , Nazım Can Geygel , Buğrahan Bahadır , Yagmur Ulas , Işıl Demirci , Ender YILDIZ , Hatice Kılınçkesmez , Deniz Altunyollar , Hazar Şahmeran Açıkbaşhttps://lnkd.in/gReaJ3ci4) Fly Catcher by Any Games led by Firat Alpaydin , Ömer Akyüz , Aybars Kesebir and many morehttps://lnkd.in/g8KTXeMV5) Unpin me by Gybe Gameshttps://lnkd.in/g4Va8XSD6) Parking frenzy by Gybe Gameshttps://lnkd.in/gzMjK_PX7) Most wanted 3d - street action by Easy Clap Games led by Doruk Hasdoğan , Ece Seyrek , Mustafa Mete Seyrek , seda yüzlü , Safa Ebrar Bozkurt , Simla Beken , Deniz Doğa […]

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Squad Busters One Month Later: Down, But Not Out

While there's no shortage of design suggestions to improve Squad Busters, the more imperative story is the decision to launch and how it launched. It's a tale of understandable frustration combined with a brand that didn't deliver. I thought the IP could pull in historic (and ongoing) download volume, but I was severely and utterly wrong. My priors have firmly shifted to mobile-first IP as ephemeral and an even larger skepticism of brand marketing in mobile.There are many questions about skipping soft-launch, but the alternative is not a big bang. It's slow scale ala Match Factory. We still lack a solid theory of "why," however. Squad Busters One Month Later: Down, But Not Out It's been about one month since Squad Busters launched—enough time for front-loaded marketing spend to subside and the immediate reality to set. Squad Buster’s launch failed. […]

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Join the top 1% of app developers

Join the top 1% of app developers by following this:Mastering user acquisition and monetization is essential.No matter if you are using:• Applovin• Unity• IronsourceThe mobile app landscape is fiercely competitive, and user acquisition (UA) and ad monetization are the cornerstones of success. Three industry giants – Applovin, Unity, and Ironsource – are leading the charge with their robust solutions.Applovin: A juggernaut in the UA space, Applovin boasts a massive network of users and a powerful marketing automation platform. They excel at driving high-quality installs and user engagement for app developers.Unity: A game development powerhouse, Unity has expanded into UA and ad monetization with its Unity Ads platform. Unity Ads offers developers a seamless way to integrate in-app advertising within their games, maximizing revenue potential.Ironsource: A leader in mobile app monetization, Ironsource provides a comprehensive suite of solutions, including mediation, auction […]

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50% of Baby Boomers Are Playing Games

This day has finally arrived! 50% of Baby Boomers are playing games.(Newzoo’s Global Gamer Study 2024)That’s why your business can't afford to ignore gaming across all generations.🟢 Untapped market potential:• 3.7 Billion players,• 15 hrs/week on games,• 54% vs 46% male/female.🟢 Industry giants are diving In:• Nike x Fortnite,• Dior x Gran Turismo,• Pizza Hut x EverQuest,🟢 Today's gamers are tomorrow's: • business partners, • valued customers,• Innovative employees.🔴 Companies that understand Gamers are winning this Game!***Repost ♻️ for all generations of gamers.Follow Sergei Vasiuk for more.

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Profit Paradox: Ad Age Matters More Than You Think

Folks, drop your performance marketing KPI slowly. We need to talk about one and only KPI that matters: The average age of your top performing creative. By age, I mean the first air day of your top-performing ad. I will explain why mobile marketing is broken (big responsibility here). And I hope you will join me in saving our fragile and beautiful business. Let me start by explaining our problem in a nutshell: Profits from user acquisition are thin. And mobile apps run very, very old ads. In one of my previous LinkedIn posts, I shared this: And it’s true. We can’t trust anyone’s success in this business; we can’t trust new top-grossing games because we don’t know their profit margin. Even for old games, this holds true (unless public data is available). But... There is a way to increase […]

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Sorry gamers… but I have to say this!

Sorry gamers… but I have to say this! Not everyone is familiar with the inner workings of game development.Sure, I can guess the recipe for Oreo cookiesBUT!Outside the factory, guesses turn to crumbs.Absolutely, you’ve got every right to critique the games you buy.Just sprinkle a little respect for the developers in your feedback.TRUST ME! Launching a 'bad' game is never the goal. Behind every release is a squad of genius devs, even if it misses.It's the collective effort of hundreds, sometimes thousands.Who rigorously polishes 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚: • 2D Artist → every pixel• QA Tester → every bug• Narrative → every story• VFX Artist → every spark• UI Designer → every icon• Localizator → every letter• Recruitment → every hire• Rigging Artist → every joint• Prop Designer → every asset• Concept Artist → every sketch• Market Analyst → every trend• Casting Director → […]

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Want to keep your players engaged?

Want to keep your players engaged? Let’s play a Boggle game for game devs.Let me show you how to useThe ABCs of Engagement.What to make your players 𝗛𝗔𝗣𝗣𝗬?𝗛 → Habit ↳ Encourage regular visits.𝗔 → Accessibility ↳ Make it easy to start but hard to master.𝗣 → Personalization ↳ Let players customize their experience.𝗣 → Purpose ↳ Connect with like-minded players.𝗬 → Yearning ↳ Great anticipation for future content.Engaged players ❤️• Spread the word to attract new players.• Feel part of the team, enhance the game.• Create their own content using your game.Game devs, what’s your fav letter/word ❓

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