gamingindustry

As a non-native English speaker, I started using AI to check my grammar when I moved to an international work environment. Initially, I was so nervous that I paid for a ChatGPT account to double-check every sentence. Curiosity eventually got the best of me and I began using GPT more extensively, making it my everyday tool. As a Creative Strategist, I currently use AI to search for information in languages other than English, write summaries, generate reference images, role-play with personas of the target audience, and so much more. But when a certain tab is open during your entire workday, it’s inevitable to stumble upon the walls that stop you from getting the results you want. Here are three of my main learnings about AI’s capabilities, and its limitations. 1. Using AI for structured content can be a challenge. Time […]

TOP-LIST NEWCOMERS ”ZENLESS ZONE ZERO”, “MINESWEEPER NETFLIX”, AND OTHERS. Last week was filled with new games on the top charts. 🏅I'll talk about some of them below.✅ “Zenless Zone Zero” by HoYoverseThe developer of the big hits “Genshin Impact” and “Honkai: Star Rail” released its new action RPG for iOS, Android, PC, and PS5 last week: “Zenless Zone Zero”.As with previous HoYoverse games, ZZZ begins with incredible numbers. 🤯In five days the game reached almost US$20MM in IAP revenue on the Apple store alone.Among the game reviews, I recommend Harshal Karvande's excellent article on the Naavik blog. 👉 🧠✅ “Schoolboy Runaway - stealth” by Linked Squad“Schoolboy” is a life simulator in which the player is a young man unhappy with his parents.As it says in the store description, “immerse yourself in the role of a schoolchild whom the parents punished […]

TOP SOFT LAUNCH ”WATERPARK BOYS” BY SUPERCENT One of the biggest game publishers at the moment, Supercent, is on the rise with another Idle Arcade.💦 “𝐖𝐚𝐭𝐞𝐫𝐏𝐚𝐫𝐤 𝐁𝐨𝐲𝐬” 🛟Keeping the gameplay and features of the South Korean publisher's previous hits (such as ”Pizza Ready!” 103MM and “Burger Please!” 90MM), "WaterPark" has some interesting differentials.It doesn't have the repetitive tasks typical of an entrepreneurship game.Because the Water Park theme opens up the creation of different and unexpected products/services.From swimming pool 🏊‍♀️ to skiing. ⛷️This simple but meaningful change brings freshness to the subgenre.Another difference was the inclusion of a reward for visiting the publisher's social networks. 📲It's no coincidence that his social networks have a good number of followers.📌 Youtube - 1MM📌 TikTok - 421k📌 Instagram - 314kAnother difference I liked was the inclusion of skins.Enabled by reward videos, the design of […]

Daily Calendar event of Block Jam Block Jam by Voodoo and Partyup has cleverly integrated the Bus Jam mechanic into its ads and daily calendar feature, creating a mini-game event that is helping out in terms of CPI, player retention, and even monetization. It's interesting to see how both the games have been inspired by each other.Daily Calendar Event: To keep the experience fresh and engaging, Block Jam has introduced a daily calendar feature. Players can only play one level each day, creating anticipation and daily engagement. 📅🔁Missed Days: If a player misses a day, they can catch up by watching a rewarded ad for the past days of the month, ensuring no days are missed.Exclusive Access: Each specific date's level is available for free only on that day, with future dates remaining locked until they arrive. 🔒🎮This setup not […]

Innovation, Imitation, Idiots - A Mobile Gaming Perspective 🎮 Innovation, Imitation, Idiots - Series 1 As Mark Cuban famously said, "Innovation, Imitation, Idiots." In mobile gaming, timely imitations can make great money and capture market share, while late entrants struggle to make an impact. This series explores this dynamic.The Mobile Gaming Ecosystem: A Case Study on Wood Nut Puzzles 🧩When a new innovation emerges, it creates a growing market. Over time, this market stabilizes, allowing imitators to capture a significant share. However, merely copying a trend without excellent execution won't yield success. Entering late is particularly challenging unless you have the expertise like Peak Games and how they did with Match Factory.The Screw Puzzle Trend: Innovation to Imitation 🔩The screw puzzle trend, less than a year old, has already amassed over 160 million + downloads. It began six months ago […]