gamingindustry

TOP 10 HYBRID & HYPERCASUAL # 3, WEEK, JULY, 2024 “I really enjoy Burger please!, a very fun addictive game. Supercent is very well-positioned in the market. Its future will be bright!”👆 I made this statement in April 2023. 👆At the time, the South Korean 🇰🇷 game company was taking its first steps as a relevant competitor in the market.More than a year later, my prediction was right. 🎯With a portfolio of almost 600MM downloads and several newly released hits, the Idle Arcades expert is undoubtedly a big publisher. 🏅✨ Supercent shines! ✨Its Idle Arcades are a masterclass in iteration. 👉🧠Each new launch strictly follows the rule of 90% replication and 10% innovation, always taking advantage of what has worked in previous games.In recent weeks, they have once again surprised the market with another title: “Prison Life: Idle Game”. 👮The […]

AD APOCALYPSE 2024 with Felix Braberg, Ad Monetization Consultant (Spotify link)In-App Ads Across Game Genres (DOF Spotify 2:01)Varied Revenue Impact: RPGs gain about 20% revenue from ads, hyper-casual games as high as 95%, and word/board games around 70-80%.High Ad Engagement: Core genres like RPGs and strategy games see over 90% ad completion rates, indicating strong player engagement.Changes in Mobile Ad Monetization Post-Privacy Updates (DOF Spotify 4:06)Shift to Non-Targeted Ads: Removal of IDFA led to more non-targeted ads, initially dropping eCPM by 50% on iOS.eCPM Recovery: Despite IDFA removal, eCPM recovered, with the gap between consented and non-consented users reducing from 60% to 18%.Use of Fingerprinting Techniques: Despite Apple's disapproval, networks used fingerprinting for ad targeting, showing resilience in ad monetization.Rewarded Ad Monetization: Balancing Revenue and Experience (DOF Spotify 5:22)Quality and Intrusiveness Concerns: Criticisms of low-quality content and intrusive end cards […]

There are several questions that I ask from founders before investing. Many of these are related to human psychology: - Have you had any entrepreneurial experiences in life, and what did you learn from them?- What have you learned from failure in your life?- Why are you doing this startup and not something else?These questions help to understand the founder's ambition, motivation, and preparation for the long, hard road ahead.

I got told the other day that "there's too many juniors trying to work in games." Um ya'll. The pie is not finite. We can make it bigger. And ALL these peeps can find work. 🎂 We have more people trying to break into games than ever before and fewer seats for all those butts. And this IS an issue. It means juniors are working harder, waiting longer, and becoming more desperate than they ever have. But the problem is NOT that there are too many juniors. Juniors are the lifeblood of any industry. They ensure continuity and innovation. The problem is ridiculous levels of gatekeeping, too centralized a market with too many big players owning too many of the aforementioned seats, and good old corporate greed. ("Hey! Everyone is laying people off! That means we can too and avoid […]