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Aligning Gaming Culture with Business Needs

Gaming company cultures and working models (on-site vs. remote vs. hybrid, etc.) very often tie in themselves to preferences, backgrounds, experiences as well as the person types of the founding team and (/or) existing management of gaming companies. It is very common that this is the way in our industry, whilst it would be more beneficial to have a more flexible setup in terms of calling out what is right for your organization / company vs. what is the preference.There are also lots of mental barriers on this side, like whilst a company would need to mature its model in order to e.g., really build a team that is required for winning or making changes on cost structures of a company, etc. (as the case may be, incl. many other cases), persons controlling these decisions would still prefer staying in […]

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10 Ways Players Spot Bad Games

10 signs players spot a disappointing game. (Add your ๐Ÿšฉ red flag if I missed any)โ€ข Graphics over Gameplayโ€ข Something-Killerโ€ข Future Promisesโ€ข Buggy Launchโ€ข Radio Silenceโ€ข No Reviewsโ€ข Pay-to-Winโ€ข Asset Flipsโ€ข Price Dropโ€ข No BuzzAnything that makes a player not care โ†ณ ๐™ž๐™จ ๐™– ๐™—๐™–๐™™ ๐™จ๐™ž๐™œ๐™ฃ.Games excel when players care about detailsIt shouldnโ€™t be there if players don't care.

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Mobile Games Leaderboard: Top Turkish Studios

Many are talking about the Turkish Mobile Gaming Scene. How about the games? The Turkish mobile gaming industry has become a powerhouse, producing many top-grossing games globally. Our 'Leaderboard' highlights leading Turkish Studios' hit games, showcasing their revenue and downloads over recent months. From Dream Gamesโ€™ Royal Match to emerging titles like Traffic Escape by Fomo Games, the global competition is fierce, and these games are setting the stage for who will dominate in 2025. Top Grossing Games by Turkish Mobile Gaming Studios Data: AppMagic (2024 May, June, July) #1 Royal Match by Dream Games Launched in February 2021, Royal Match surpassed $2 billion in Revenue and 290M Downloads. Casual Puzzle Match-3: July 2024 Royal Match is #1 in Revenues with $105M and #2 in Installs with 7.6M in July. Over the past 12 months, the Casual Match-3 genre generated […]

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Key Insights from AppMagic’s H1’24 Casual Games Report

โ€ข A solid 11% YoY revenue growth (casual; tier-1 west), reaching $7.2B โ€”but not all genres fared equally.โ†ณ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€:Merge-2, Match-3, Match 3D, Sort Puzzle, and Casual Casino genres led the charge.โ†ณ ๐—ฆ๐˜๐—ฎ๐—ด๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป & ๐——๐—ฒ๐—ฐ๐—น๐—ถ๐—ป๐—ฒ:Many other genres like Idle Tycoon didnโ€™t fare as well, highlighting the marketโ€™s complexity.โ†ณ ๐— ๐—ฎ๐˜๐—ฐ๐—ต-๐Ÿฏ ๐˜„๐—ถ๐˜๐—ต ๐— ๐—ฒ๐˜๐—ฎ:Despite a 23% drop in downloads, revenue rose by 9% YoY, thanks largely to Royal Match.โ†ณ ๐— ๐—ฒ๐—ฟ๐—ด๐—ฒ-๐Ÿฎ ๐˜„๐—ถ๐˜๐—ต ๐— ๐—ฒ๐˜๐—ฎ:Downloads grew by 20% YoY, but revenue skyrocketed by 107%, with Travel Town leading the charge.โ†ณ ๐— ๐—ฎ๐˜๐—ฐ๐—ต ๐Ÿฏ๐——:Revenue doubled, driven by new titles, even as the genreโ€™s pioneer, Triple Match 3D, stagnated.โ†ณ ๐—œ๐—ฑ๐—น๐—ฒ ๐—ง๐˜†๐—ฐ๐—ผ๐—ผ๐—ป:Revenue and downloads dropped by 19% and 20%, respectively, yet strong LiveOps strategies are keeping the genre alive.โ†ณ ๐—–๐—ฎ๐˜€๐˜‚๐—ฎ๐—น ๐—–๐—ฎ๐˜€๐—ถ๐—ป๐—ผ:Monopoly GO! took over from Coin Master, leading to a 146% revenue increase, even as downloads stayed flat.โ†ณ ๐—ฆ๐—ผ๐—ฟ๐˜ ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ:The […]

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Hard Levels: Animation fromย Twisted Tangle

๐ŸŽฎ Check out this awesome "Hard Levels" animation from Twisted Tangle! If there's one thing I love, it's fun and beautifully crafted design and animation in games. The team did a fantastic job bringing this to lifeโ€”kudos to the designers! ๐Ÿ‘ Just wanted to highlight the incredible work and attention to detail here. ๐ŸŒŸ

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Unico Studio: Pioneer of Tricky Puzzle

In the dynamic world of mobile gaming, few studios shine as brightly as Unico Studio. With an astonishing 800 million+ downloads under their belt, they've truly revolutionized the puzzle genre with their flagship series: Brain Test. ๐Ÿงฉ๐ŸŽฎ ๐Ÿง  Brain Test Series: A Global Brain Teaser Sensation ๐Ÿง Unico Studio's journey took off with the wildly popular Brain Test, a game that turned heads with its tricky 2D puzzles. This success story led to a series that has enthralled millions of players worldwide. Check out the jaw-dropping stats:Brain Test: ๐Ÿ“ˆ 372 million downloadsBrain Test 2: ๐Ÿ“ˆ 128 million downloadsBrain Test 3: ๐Ÿ“ˆ 90 million downloadsBrain Test 4: ๐Ÿ“ˆ 27 million downloadsTogether, these sequels have racked up a phenomenal 617 million downloads, propelling Unico Studio led by Erk Uzun , Uzeyir Baser , Mehmet A. , Cemil Alc , BuฤŸra Gรผngรถr , Sadi […]

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THE PROPHECY IS COMPLETE!

With the newest flowchart on interviewing THE PROPHECY IS COMPLETE! The trilogy concludes! Here are three comprehensive guides to help you work in games! ๐Ÿ’œ While they take friggen' forever to make, I really enjoy putting together games job and hiring advice in flowchart form. It feels much more digestible and easy to follow.Come to think of it I would love your requests on what to make next! ๐Ÿค” So here are my three big boys to date, giving you a chronological step by step guide to working in games!Click the links for HD PDF copies with clickable links! โฌ‡ 1๏ธโƒฃ Building a Portfolio2๏ธโƒฃ Interviewing in Games3๏ธโƒฃ Starting your Own StudioI hope these help you land some work or start your own thing in these crazy days. Remember that we're in this together. Be kind to one another. Support one […]

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As the Product Manager vs. Product Owner debate rages on

As the Product Manager vs. Product Owner debate rages onโ€ฆ It doesnโ€™t matter what title you give the role.There should be only one โ˜๏ธThe goal is to merge business strategy with development team tactics into a single role, erasing the detrimental invisible barrier between business and development.๐ŸŽฎ When I was a Producer at Electronic Arts working on The Sims, we had this figured out.A Producer is a Product Manager/Owner at EA.A Producer encapsulates the responsibilities of both roles:-> Vision & Strategy-> Stakeholder Communication-> Prioritization-> Backlog Management-> Value Maximization-> Team collaborationA Producer works with both the business side and directly with the teams as the Product Owner role intended. Game development doesnโ€™t get caught up in Product Manager vs. Product Owner within studios because theyโ€™re the same.Why is it that other types of product development companies canโ€™t seem to get their […]

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UA Creative Trends in July: Highest spend creative concepts

The mobile gaming market is all about UA creatives. Gone are the days when UA creatives had to depict real gameplay. Like it or not, we're now in an era where fake creatives and concepts can drive game development. The right creative themes can drastically reduce CPI and lower UA costs, allowing you to scale games and apps more effectively. However, with fierce competition, successful concepts are quickly copied by rival UA teams. โš”๏ธ๐Ÿ’กHere are the key UA creative trends of July 2024:Characters at the Edge of Buildings: ๐Ÿข๐Ÿ˜ฑ - Popular in games like Kingdom Guard. - The character faces an onslaught of enemies with nowhere to run. ๐Ÿƒโ€โ™‚๏ธ๐Ÿ’ฅ Characters Escaping Close Encounters: ๐Ÿƒโ€โ™€๏ธโš”๏ธ - Seen in games like Survivor.io and Whiteout Survival. - Focuses on near-death experiences to captivate users. ๐Ÿ˜จ๐ŸšชSnakes Progressing Towards the Main Character: ๐Ÿโณ - Used […]

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How to Make A Powerful No Ads Offer in Hybrid Casual Games?

โšก๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฎ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ณ๐˜‚๐—น "๐—ก๐—ผ ๐—”๐—ฑ๐˜€" ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ ๐—ถ๐—ป ๐—ต๐˜†๐—ฏ๐—ฟ๐—ถ๐—ฑ ๐—ฐ๐—ฎ๐˜€๐˜‚๐—ฎ๐—น ๐—ด๐—ฎ๐—บ๐—ฒ๐˜€? "No Ads" is very likely the first purchase players will make in your hybrid casual game. I collected some successful designs of these offers and noted the details that make these offers powerful.1๏ธโƒฃ ๐Ÿ› The "๐—ฐ๐—น๐—ฎ๐˜€๐˜€๐—ถ๐—ฐ" ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป of "No Ads" implies there is a bundle (usually a starter pack), which includes the main item "No Ads" to remove forced/all ads forever + several filler items (currencies, boosters, etc.). Examples include:๐ŸŽฎ ๐— ๐˜† ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐—ฐ๐˜ ๐—›๐—ผ๐˜๐—ฒ๐—น (SayGames). โ€ข There are two packsโ€”a cheaper "No ADS Pack" for โ‚ฌ9.99 and a "Premium Pack" for โ‚ฌ22.99 with a wider variety and quantity of filler items. By introducing the second option, the game gives a chance for high spenders to leave higher checks.โ€ข The presence of filler items increases the perceived value of a […]

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Mobile Gaming Today: 22

โšก๏ธ 12-18 August Mobile Gaming Data Digest Industry Highlights โญ๏ธ Mobile Gaming Jobs of The Week ๐Ÿ€ Savenkova: Finding Your Right Path in Mobile Gaming ๐Ÿ“ฑ Fortnite returns on iPhones in EU, globally on Android ๐Ÿš€ Fadeev: 5 Signs Your Startup Is Ready For an IPO ๐Ÿ‘พ Burak Yilmaz: WePlay Ventures | July Updates ๐Ÿ’ฐ AppLovin Q2โ€™24: Revenue Hits $1.08B, Up 44% ๐Ÿ’ธ Dream Gamesโ€™ Investor Balderton: $1.3B in New Funds ๐Ÿ” Breaking Up Google: US Considers a Rare Antitrust Move ๐Ÿ“ข Creator Economy Conference: Joe Biden Hosts Influencers โš–๏ธ Illegal Monopoly: US Warns Google Of Major Play Store Changes Mobile Marketing ๐Ÿ’ณ Fomina: Multiple Paid Pass ๐Ÿ‘ฝ Lancaric: Alien Invasion Case Study ๐Ÿค Kopelovich: Mobile Gaming Collaborations ๐Ÿ“… Slashcev: Match-3 Gaming Landscape: 2021 vs. 2024 ๐Ÿ’ต Remiar: Idle Outpost Already Scaled to $150K a Day ๐Ÿ“ข Jankoviฤ‡: Monopoly GO […]

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It’s surprising how often I see basic ASO mistakes

Search Optimization essentials, one might say. Yet, it's surprising how often I see basic ASO mistakes among our clients. Here's a quick reminder:1. Avoid keyword repetition; it can harm your ranking.2. Remove spaces between keywords in the keyword field.3. Use all 100 characters available in the keyword field.4. Place the most important keywords at the beginning of the keyword field.5. Remove low-volume keywords and those where the game ranks poorly (shown in blue).6. Use all available space in the Subtitle.7. Focus on relevant keywords and avoid broad ones where you rarely rank high.๐Ÿ’กPRO TIP: Donโ€™t expect too much from Search Optimization for games, especially casual ones. It tends to be less impactful. Instead, focus your efforts on improving the conversion rate.

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