30+ Tools cheat sheet, highlighting 6 main pillars of game development that I find useful for the Video Games Industry.Game development is a form of Art.6 Pillars are essential for a strong foundation:ResearchDesignArtDevelopmentLive Ops DataMonetizationMaster these for success.
I have created a comprehensive database of incentivized ad platforms tailored explicitly for free-to-play game developers to provide visibility and valuable insights for user acquisition managers. This database is the result of extensive crowdsourcing, gathering feedback from industry experts to ensure it covers the most relevant and effective platforms available. By exploring this database, user acquisition managers can: Identify Key Platforms: Discover a wide range of incentivized ad platforms that cater to the unique needs of free-to-play games. Understand acquisition sources: Provide visibility into where each ad platform generates its installs from. I am committed to continuously updating and refining this database to keep it current and useful. Your feedback is invaluable in this process, feel free to DM me! Link to database
From time to time, I write about ad monetization and hybrid monetization, which in my opinion (despite challenges with eCPMs) remain viable strategies. As many people wonder if it makes sense to add ads to mobile games or apps, and in which countries to focus on this, I decided to compile knowledge on the topic from a few different sources: - In general, users from Emerging Markets are more likely to accept ads in exchange fo free content than users from Western markets.- Ads are an important part of gaming revenue in many markets.- There is not a huge difference between All respondents versus Gen Z.- The top 3 motivations for Rewarded ads are: To gain more lives/energy, To gain more in-game currency, To progress quickly in the game.- Users in core games are more likely to watch longer ads […]
#Networking: most of us don't enjoy it. It feels unnatural and uncomfortable, especially when you're the only one (of your 'kind' 🙋🏻♀️) at an event. But remember, #Networking is Power 💪 (your SocialCapital):💼 It can unlock your next job opportunity, even when you are not looking🤝 It can lead to new business opportunities (clients, prospects, partners)💸 It can secure your next round of fundingSo, how do we overcome the discomfort and show up at networking events? We PLAN and PREPARE. Here are my #4Ps of Networking:Preparation 📝Presence 👁️Post-connection 🤝Practice! 💪With Gamescom just around the corner and over 20,000 layoffs in the gaming industry since 2023, #networking is more valuable than ever.You don't build a network only when you need it; you build it every day.
02 - The 5 Ingredients of Game Town Design Continuing the series on urban design for game environments, let's start with the basics: the 5 elements of city image from Kevin Lynch’s "The Image of the City"—a foundational text for urban planners and a must-read for anyone looking to build a solid background in urban design. This classic framework can be effectively applied to designing towns and cities in video games, focusing on how players perceive, recognize, remember, and navigate your town.Here’s how these elements translate into game design:- 🛤️ Path: The routes players take through the town—main streets, alleyways, and roads. These paths are subject to hierarchy, which we’ll discuss another day, but they should always be unmistakable and recognizable (excluding secret paths and other rule-breaking for gameplay purposes).- 🚧 Edge: Boundaries that define areas within the town, such as walls, rivers, or […]
⚡️ 19-23 August Mobile Gaming Data Digest Industry Highlights ⭐️ Mobile Gaming Jobs of The Week 😶🌫️ Anton Slashcev: Squad Busters is back? 🎉 ZiMAD’s 15-Year Journey: Magic Jigsaw Puzzles & Beyond 📉 Antti Kananen: Finnish Game Industry is at its worst economic point 🛠️ Squad Busters: Radical Changes On A Quest For Lasting Success 📱 Michael Kopelovich: Top Mobile Game Picks of the Week! 🍬 Todd Green on Candy Crush Saga's 12-Year Success 🤷 John Wright: Gamescom - So what else can I say? 📊 GDEV: 10 Years, 550M Downloads, 2.4 Billion Revenue 🎊 Metacore celebrates double milestones for Merge Mansion 🏆 Playrix, King, and Tripledot Execs Top UK Gaming Rich List 🥇 Pocket Gamer Mobile Games Awards 2024 Winners Revealed 💼 Brian Truman: Major takeaways from Playtika's latest earning report Mobile Marketing 👑 Mobile Games Leaderboard: Top Turkish Studios 🔍 Richard Kos: Unlocking Insights in Match-3 Games 🧠 Michael Kopelovich: Hole.io’s Smart Ad Breaks […]
Web3 games as an asset class; do we see any companies, yet, in games who can, or even plans to, sustain it properly as an investment class? Overall in terms of investing in the long haul, I'm not sure if this topic is thought through much; as other things in my book tend to be a larger priority for parties involved in the mix -- starting from investors and VCs, and going to web3 game company founders as well as towards their customers / players / communities, etc.What I'm mostly after here is that overall:1. Chances of making a gaming company that survives the test of time are little.2. Making a game that survives that is rare.3. Making a game that survives above, within a company that survives that the test of time as well, is even more rare.4. Then, […]
Central Asia is a region with strong potential for growth, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I saw it being a speaker at the most important events in the region (Central Asia Game Show, Digital Bridge 2023, and some initiatives at Astana Hub). Since a lot of data points about mobile technology, gaming, and apps are scattered across various sources, I promised to create some analysis/reports about that region (especially Kazakhstan, Kyrgyzstan, and Uzbekistan). It starts with more general data and then it gets more and more detailed.- general data about Central Asia and mobile there- detailed data about mobile gaming in the most important markets of Central Asia- detailed information about apps in the most important markets of Central Asia
TRACKING RELEASES & TRANSFERS# 1 HALF OF JULY, 2024 Hi people! 🤙Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫In the first half of July, we had some exciting innovative games. 💡I highlight 4️⃣ titles of them.✅ “Animal Adventures” by VoodooWith this new title, the big French publisher 🇫🇷 joins the club of “red button” games."Animal" is the "Coin Master" with rabbit. 🐷 ⇒🐰And a board progression system similar to "Monopoly Go", but in a linear layout.The game's polish, both in the game art and the game design, reveals that Voodoo is taking its release seriously. 💎Developed by OHM Games, "Animal Adventures" was transferred to Voodoo's account on July 3rd. 🗓️✅ “Conquer Countries” by Supersonic from UnityThe Israeli publisher 🇮🇱 is taking another step towards Hybridcasual with a game released at just timing (🟦 ⚔️ 🟥)."Conquer" […]
The untold truth about why we play games. While there are 20+ major reasons, I believe ‘’the one’’ shines the most.This one reason feeds the industry over and over.The First Video Games were created in the late 1950s.With increasing popularity and mass appeal,They are now part of our daily life.And they are here to stay…Here are some reasons people play games:CreativityStress ReliefEntertainmentSkill DevelopmentSocial Connections This List goes on and on… However, one reason ‘’clicks’’ the most:‘’Motivation and Reward Systems’’And it can be ‘’simply’’ explained:We like to overcome challenges,And getting rewarded for doing so.This leaves us with ‘’satisfying’’and ‘’great accomplishment’’ feeling.These feelings,Creates a long-term ‘’Retention’’.We seek more and more ways of doing so…Therefore, ‘’The Video Game Industry’’leverage these concepts and combine themto craft virtual experiences that are enjoyable.Again and again…So, Why do YOU play?Cheers!PS: These systems are part of sophisticated and […]
Welcome back to another week of exciting mobile game discoveries! This time, we’ve got a thrilling mix of strategy, matching, and puzzle games that have kept me hooked all week. Let’s jump right in! 1) TDS - Tower Destiny Survive by SayGames 👑 King of the Castle (or Tower!)In this super fun tower defense game, you'll find yourself defending your very own tower against relentless waves of zombies. It’s not just about surviving; it’s about strategically building and fortifying your tower to withstand the onslaught. The cute animations combined with the challenging gameplay make this game a standout title. If you love strategy games that test your tactical thinking, this one’s for you!App StoreGoogle Play 2) Triple Treats: Tile Match by Calumma Games 🍰 A Sweet Debut!Calumma Games has hit the ground running with its first release, Triple Treats. This […]
ZiMAD has been a trailblazer in the mobile gaming industry, creating games that captivate millions of players worldwide. What drives this success? In this exclusive interview, Dmitry Bobrov, CEO of ZiMAD, shares their journey from its pioneering days in the puzzle game genre to becoming a global leader. Bobrov offers a glimpse into the company’s innovative development strategies, the challenges of staying ahead in a competitive market, and how ZiMAD continues to push the boundaries of mobile gaming while fostering a culture of creativity and collaboration. Ready? Let's go! Q: ZiMAD has been a key player in mobile gaming for over 15 years. Can you share the story behind its founding? A: From the very beginning, our inspiration came from the vast potential of the mobile gaming industry. We were, and continue to be, driven by the opportunity to work […]
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