Brutally Honest #127 by Matej

Hey, FAM! What’s up? 🥃 Drink talk There are a lot of rumors coming from Gamescom. blablablabla.. Key headline: Survive to 25! Anyway, there has been much talk about CTV. I have been planning to try CTV for a looooooong time. Many different UA channels have this placement. Now, even Unity has come up with something interesting! Let’s see! 🦩Tip of the week How long should we be in the soft launch? There is no correct answer to this. The goal of the soft launch is not to be in a “tweaking mode” forever and, step by step, improve the game. Not every time it’s possible. How long your game can stay in the soft launch is influenced by multiple variables: CPI vs LTV or Dx ROAS goal hit Retention KPIs Monetisation KPIs Money in the bank account Kill the game, save your company […]

Matej Lancaric August 30

Highlights

Jobs in Mobile Gaming: 8

🎨 975 Jobs in Mobile Gaming » 23-30 August 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Director, Engineering Scopely 🇮🇳 Senior Technical Artist Scopely 🇮🇳 Senior Software Engineer (Unity) Scopely 🇮🇳 Senior Software Engineer Scopely 🇮🇳 🇪🇸 Marketing Analytics Engineer Scopely 🇪🇸 Client Engineer Scopely 🇪🇸 Build & Release Engineer - Scopely 🇮🇪 Senior Producer - External Development Scopely 🇺🇸 Technical Artist- Monopoly GO! Scopely 🇬🇧 Senior Analytics Engineer Scopely 🇪🇸 🇮🇱 Lead Technical Product Manager - Monopoly GO! Scopely 🇺🇸 Technical Director - External Development Scopely 🇺🇸 Senior Graphics Engineer (Unity) - Scopely 🇮🇪 🇬🇧 🇵🇹 🇪🇸 🇮🇱 Technical Artist Manager- Monopoly GO! Scopely 🇪🇸 Senior Technical Producer - Monopoly GO! Scopely 🇺🇸 Senior Technical Producer - Star Trek Fleet Command Scopely 🇪🇸 Senior […]

Gamigion August 30

Journal

Oh, your background is very… indie

In my last application cycle I had one interviewer love me... only to have his boss say, "Oh... your background is very... indie," implying this was less valid. I got rejected. 😑 So before I go on one of my fire and brimstone rants, I want to be clear that nobody should take rejections personally. Companies get inundated with applications and can often only hire less than 1% of peeps. It's normal and okay to get rejected, and all you can do is learn from each one. I'd even love to hear your own rejection stories below.Okay, now the fire and brimstone part. 🔥🔥🔥 EXCUSE ME WHAT!? Get down from your friggen' high horse for a second. Not to be rude (but to be a little rude) this dude was an upper lead at a relatively middling VR company. Not […]

Willem Delventhal August 29

Journal

Hyper/Hybrid Casual Market Radar Series #11

🚀Hyper/Hybrid Casual Market Radar Series #11📊 1) Backpack Viking merge by Potato Play led by Vincent Low , Henji Tan , Carole Le Van , Kingsley Jegan Joseph , Xuemin Zhang , Saras Panigrahi , Zhong Ying Yeo , Ariel Jiang, and many morehttps://lnkd.in/gjtKK8Hn2) KingLand by Tornado Bear led by Adi Zhavo , Felix Andre which is published by Homahttps://lnkd.in/g7ZvrmUr3) Skateland by Yalp Games LLChttps://lnkd.in/gwb3B5s24) Mr Copy by STG Softwarehttps://lnkd.in/gDzMgK2J5) Junkyard keeper by ArmNomads Games led by David Sukiasyan , Narek Samvelyan , Hovhannes Vardanyan , Davit Badalyan , Arthur Karoyan , Sergey Grigoryan , Aram Sargsyan , Gago Khachatryan , Davit Khudaverdyan and many more which is published by ZPLAYhttps://lnkd.in/gYXgiPKK6) Awesome Park by Supercenthttps://lnkd.in/gMEzdC7k7) My Farm Bakery by Ori gamehttps://lnkd.in/gJEztmpy8) Dine Rush by Ezgi Evrenselhttps://lnkd.in/g8bdRuEn9) Super Mutant by Yalp Games LLChttps://lnkd.in/ggpmbmQB10) Miner Warrior by tiplay led by Ahmet Öney […]

Vamsi Penmetsa August 29

Journal

Keep Players Happy With Rewards

—a common game dev mantra.It makes sense,but have you ever wondered why?***There's a scientific theory behind it:Reinforcement Theory. *** In simple terms,it means that the likelihood of a behavior being repeated in the future depends on the consequences that follow it.1) 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁: In games, positive reinforcement happens when players receive rewards after completing an action. This motivates them to repeat that action.↳ For example, giving a reward when a player finishes a level motivates them to complete the next one. Or, in a slot game, hitting a mega win pushes the player to keep searching for the next mega win.*2) 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁: This increases the likelihood of a behavior being repeated by removing an unpleasant situation. In other words, something the player doesn't like goes away after they perform a certain action, encouraging them to repeat it.↳ Remember the […]

Yagiz Gur August 29

Journal

Idea of needing to see you to know you’re working persists

Even remote companies are having a tough time moving past the concept of an office. The idea of needing to see you to know you’re working persists, even virtually.Enter the rise of browser-based and VR virtual offices, complete with features like:🗄️ Virtual cubicles 🗣️ Virtual taps on the shoulder🏓 Virtual ping pong & foosball tables🧑‍💼 Managers can “walk the floor” virtually💧 Virtual watercoolers for unexpected face time with execsVirtual overtime and crunch, anyone?And a VR office… who could stomach wearing a headset eight hours a day?We’re perpetuating all the dysfunctions and distractions of the office virtually.Let the office go.As the fully remote 37Signals (makers of Basecamp) put it:“Don’t emulate the office.Work remotely, not locally apart. Don’t just have the same meetings on Zoom, have fewer meetings. Rather than discussing everything in real-time, communicate asynchronously instead. Rather than feel the need […]

Jon Leslie August 28

Journal

Climbing the Charts: “Game of Thrones: Legends RPG” by Zynga

RISING IN THE CHARTS ”GAME OF THRONES: LEGENDS RPG” BY ZYNGA In recent days, the market has noticed a newcomer at the top of the charts.It’s Zynga’s new release, “Game of Thrones: Legends RPG”. ⚔️This is not the first game in which the American gaming company has used the GoT franchise.In 2019, they launched “Game of Thrones Slots Casino”. 🎰The game has amassed US$222MM in IAP revenue with 8.6MM downloads to date.In this new title, Zynga has mixed GoT with a Puzzle RPG: Match-3 gameplay - a sub-genre similar to its biggest hit, “Empire & Puzzles” (US$1.6Bi).It looks like Zynga is taking a big bet on the game. 💎On the day of the game's release, the company published a trailer starring Kit Harington, one of the main stars of GoT.👇Watch the video trailer below. 👇But it seems that the game […]

Carlos Pereira August 28

Journal

Decoding the Creative Testing for Meta Ads

In the dynamic world of Meta Ads, creative content plays a pivotal role, constituting around 56% of the success equation according to Aazar Shad. As the influence of AI in media buying processes continues to grow, understanding the nuances of creative testing becomes imperative for marketers. Aazar, drawing insights from a community of over 45 top-performing marketers, has compiled the ultimate guide for refining your ads roadmap. Key Steps to Optimize Creative Testing: Step #1 — Streamlined Campaign Structure Maintain simplicity in your account structure by focusing on two types of campaigns: the main prospecting campaign and the creative testing campaign. The main campaign scales winning ads, while the creative testing campaign identifies and moves these winning ads into the main campaign. Step #2 — Strategic Testing Frequency Tailor your creative testing frequency based on budget considerations. For budgets ranging […]

Doruk Kasoglu August 28

Journal

Wheel of Emotions for your next game emotional objectives

Have you used this tool before? Take a look at the Wheel of Emotions to decide which emotional objectives you'll set for your next game, keeping feel unified throughout the project! 🎡 First introduced to me by Renee Gittins, founder of Stumbling Cat and all around very smart person, the Wheel of Emotions is a fantastic tool to help you pick how your game is aiming to make your players feel. By setting these emotions early you set your team up with a common direction of where to head that extends to every department. If your game is supposed to elicit a sense of betrayal, how does that manifest in your character design? In your environment design? In the mechanics your team chooses?This kind of focused design also makes the end product much more punchy, as often going just a […]

Willem Delventhal August 27

Journal

Unico Studio Pioneers of Tricky Puzzle

In the dynamic world of mobile gaming, few studios shine as brightly as Unico Studio. With an astonishing 800 million+ downloads under their belt, they've truly revolutionized the puzzle genre with their flagship series: Brain Test. 🧩🎮 🧠 Brain Test Series: A Global Brain Teaser Sensation 🧠Unico Studio's journey took off with the wildly popular Brain Test, a game that turned heads with its tricky 2D puzzles. This success story led to a series that has enthralled millions of players worldwide. Check out the jaw-dropping stats:Brain Test: 📈 372 million downloadsBrain Test 2: 📈 128 million downloadsBrain Test 3: 📈 90 million downloadsBrain Test 4: 📈 27 million downloadsTogether, these sequels have racked up a phenomenal 617 million downloads, propelling Unico Studio led by Erk Uzun , Uzeyir Baser , Mehmet A. , Cemil Alc , Buğra Güngör , Sadi […]

Vamsi Penmetsa August 27

Journal

FTUE AdMon Breakdown: Fight For America

Fight For America by Hitica and published by Homa - FTUE Breakdown🎮 Start your journey with 50 coins. Here’s the breakdown of the admon and FTUE experience: 📱 Banner Ads: Appear the moment the game starts with a 10-second refresh rate.🔫 Unlock Weapons: The user has enough money initially to unlock one weapon 💎 Treasure Chest: Rewarded ad popup comes up after 60 seconds gives 40 coins, and vanishes after 60-90 seconds.🌊 First Wave Completion: Earn 24 coins + 65 coins when raising the flag.🎁 Rewarded Ad: After clearing a state, get double coins (130 coins).📺 Interstitial Ad: Appears once you complete a state and do not watch a rewarded ad🆙 Character Upgrade Popup: Only via rewarded ads.🔧 Weapon Upgrades: Can upgrade multiple times with cash; rewarded ad appears after 2 attempts⏳ Mid-Game Interstitial Ad: Based on the playtime and […]

Vamsi Penmetsa August 27

Journal

Custom Product Pages: Tailor your App Store Content

Custom Product Pages are a great way to tailor your app store content for different audiences. Here are 5 practical use cases to maximize the benefits of CPPs:🎮 Player Motivators: Understand player motivations and archetypes to design CPPs that engage and retain your target audience.👥 User Personas: Segment users by age and gender to create custom pages that are relevant and appealing to each demographic.☀ Seasonality: Align CPPs with holidays or seasons to boost engagement and conversion rates by tapping into current user interests.🎯 Re-Targeting: Use CPPs to showcase new content and features to users who have uninstalled your game, encouraging them to return.📺 Ads Integration: Link ads to custom store listings with consistent visuals to increase conversion rates by up to 55% and reduce CPI by about 30%.

Peter Fodor August 26

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