gamingindustry

Here is the link to the original article. Once dismissed as a cheap trick to game App Store rankings, incentivized advertising has transformed into one of the most sophisticated and data-driven strategies in modern user acquisition. Today, it’s not just about installs—it’s about aligning user intent with long-term growth, turning low-intent browsers into high-value players. Incentivized or rewarded advertising, as people like to rebrand it, has had a bad rap ever since Apple (and Techcrunch) went after early mobile f2p UA innovator Tapjoy in 2011. Incentivized advertising was blamed for sullying the App Store and making the App Store Top Charts something advertisers could buy to enter, not only gain a position because a game was popular. I was at Tapjoy in 2011, and it wasn’t that we were necessarily selling “App Store rankings” to our advertising partners, but it was a happy […]

TRACKING RELEASES & TRANSFERS# 2 HALF OF JULY, 2024 Hi Hyper & Hybrid Friends! 🤗Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫The last half of July saw fewer games published but with high quality and iteration. 👉🧠I highlight 4️⃣ titles of them.✅ “Park Match” by Supersonic from UnityThe big Israeli publisher 🇮🇱 has taken another step towards Hybridcasual.Following the successful puzzle mechanics of “Block Jam 3D” by Voodoo and with the car theme of "Bus Jam" by Rollic, "Park Match" presents a gameplay innovation. 💡The player must hit three stickmen with the same color in the empty spaces/cars and too correctly select the empty vehicles.In other words, the sequence of empty slots must also be sorted, increasing the difficulty.As a fanatic puzzle gamer, I liked it! 👍Developed by Supersunset Studio, "Park Match" was transferred to […]

NEW HYBRID IS COMING? ”CONQUER COUNTRIES” BY SUPERSONIC In this initial stage of the diffusion of Hybridcasual, the big publishers chose sub-genres to get the first hits. 👍Idle Arcades (SayGames, Homa, Supercent), Puzzles (Rollic and Voodoo), Runnes (Rollic), Shooters (Homa and Voodoo), Strategy (SayGames and Homa). And others.The giant publisher Supersonic from Unity has been delving into a little-explored sub-genre: life simulators. 🤱The main reference in Core is “BitLife” by Candywriter, a game in a quiz format with a fascinating game narrative structure.According to AppMagic, "BitLife" has amassed more than $106 million in IAP revenue to date. 💵Supersonic release "BitLife" in a hybrid-casual version: “Family Life”.Developed by Puffer Studios, "Family Life" is a reward video viewing machine. 👀Beginning its growth stage in November last year, the Israeli publisher's life simulator has so far achieved over $1.3MM in IAP revenue and […]