Player Journey Funnel Breakdown

Each stage of the funnel drives revenue. Here’s how it works:🔍 Aware User↳ These are players who know about your game but haven’t played it yet.• Tools: Ads, social media, influencer marketing.• Key Metrics: Impressions, click-through rate (CTR), ad recall.🎮 Player↳ These players have downloaded and started playing.• Tools: ASO, user-friendly onboarding.• Key Metrics: Install rate, tutorial completion rate.🔥 Active Player↳ Players regularly engaging with your game.• Tools: In-game events, daily rewards, progression.• Key Metrics: Daily Active Users (DAU), playtime, retention rate.💸 Paying Player↳ These players have made at least one in-game purchase.• Tools: IAP options, special offers, exclusive content.• Key Metrics: Conversion rate, ARPU, purchase frequency.🐋 Whale↳ Players who spend significantly more than the average.• Tools: VIP programs, personalized offers, premium content.• Key Metrics: Lifetime Value (LTV), ARPPU, high-value transaction rate.🌟 Advocate↳ These players promote your game enthusiastically.• Tools: […]

Anton Slashcev September 5

Journal

New Korean Game Releases in Late 2024

As we enter the second half of 2024, the Korean gaming industry is gearing up for significant changes, with several highly anticipated titles set for release. This period is crucial for developers as they aim to build on the successes of the first half of the year while strengthening their business strategies through new game launches. These new titles will span multiple platforms, including mobile, PC, and consoles, as companies push to expand their global presence. Many of these games leverage popular IPs or bring fresh innovations to the market, offering players diverse experiences. Nexon: Mobile Adaptations of Popular IPs and New Genre Challenges Nexon is preparing to launch several highly anticipated games in late 2024. Among these is Mabinogi Mobile, a mobile adaptation of the beloved Mabinogi IP, which originally debuted as a PC MMORPG in 2004. Known for […]

Myoungwon Kim September 5

Journal

Weekly Highlights: Week 3, August 2024

HIGHLIGHTS OF THE WEEK # 3 WEEK, AUGUST, 2024 Hello, everyone! 🤟Today I'm bringing you some of the games that stood out last week. ✨✅ “Annoying Puzzle Game” by Global Play StudioThe Vietnamese studio 🇻🇳 got off to a great start in the logic puzzle subgenre.Following one of the main market references, Unico Studio's “Brain Test” franchise, “Annoying” brings some innovations. 💡First, game art with realistic cartoons.A gameplay with more than 1 trick per level.And a timer per level (a key strategy for boosting revenue from reward videos). 💰So far the game has been performing well, with over 4MM downloads in the last two months. 📈And do you know what the icing on the cake is? 🤔Global Play Studio is a Cost Center 🔜 GamesCom Asia client! 🫶 🥰✅ “Offline Games - No Wifi Games” by JindobluThe new mini-game app […]

Carlos Pereira September 4

Journal

Something Cool I Found in Raid Rush!

So, I’ve been playing this tower defense game Raid Rush by Panteon, and they did something really clever with their Atlantis Rising event that I wanted to share. A few days before the event even starts, they’re slowly revealing content in timed slots, building up the hype and keeping me coming back to see what’s next!🕑 Each slot has a countdown, and every time one unlocks, it feels like opening a little present leading up to the main event. I love how they’re using this to build suspense—it’s a really smart way to keep players engaged before the event even goes live.If you’re looking for a fun example of how to keep players hooked in the days leading up to a big event, *Raid Rush* is nailing it with this teaser approach!

Michael Kopelovich September 4

Journal

Level Design: MASSIVELY Valuable Doc with EVERYTHING

Willem's Week of GameDev Resources: Day 1! For all my Level Designers out there, here is a MASSIVELY valuable doc with EVERYTHING you need to know about your craft! ➡ Get it hereI'm at Burning Man this week and completely out of contact! To continue to spread the love, I have scheduled a single, highly valuable Game Development or Careers resource to be posted every day on my behalf.Follow for 7 in total!What do you think of this one, Level Designers? Learn anything new? What's your favorite Level Design resource?

Willem Delventhal September 4

Journal

Puzzle Games Market Radar #1

🧩 Puzzle Games Market Radar #1 📊 🌊 Aquapark + Bus Jam Theme1) Water Park Rush by Brew Games led by Ahmet Ufuk Benli , Ali Kodal , Steen Wasserberg, Steffen Böhne and many more: Combines "Aqua Rush" by Rollic with "Seat Away" by Rollic.2) Floatie Frenzy by Brew Games: Merges "Bus Jam" by Rollic with a water pool tube theme.💧 Water Sort Games with Different Innovations3) Water Tangle Jam by Aden Games led by Barış YILMAZ , Erman Geliboluoglu , Şeyma Yılmaz and many more: A twist on the "Water Sort" mechanics by IEC Games.4) Water Stack Match by Kaliba Games led by Mert Oktem , Umut Poyraz and many more🚗 Vehicle/Traffic/Transport Theme5) Parking Match Them All by Zia Rehman: Combines "Parking Jam" by Popcore with "Bus Jam" by Rollic.6) Train Seat Jam by Tinkerbox led by Mert Cagdas […]

Vamsi Penmetsa September 3

Journal

Office Cat by Treeplla: $130K a Day

Office Cat by treeplla Inc. already scaled to $130K a day 🤑 overall revenue just in 4 months. In this special episode, we got Seok Kang, CPO at Treeplla to live review the game with us. The company has a lot of cat-themed games such as Cat Snack Bar, Lumbercat, Cat Mart in their portfolio so this is not a "Catccident" 😹.Even though Office Cat can be considered an idle game, it has a unique loop compared to the usual idler. There is no reset mechanic, as your office just moves to bigger buildings 🏢 with all the progression. This was an iteration on one of the biggest churn points of the genre, which is the lost progress during reset. You essentially manage a co-working space, where companies grow and pay rent (names such as KitTok, and Spawtify 😹). You […]

Jakub Remiar September 3

Highlights

Mobile Gaming Today: 24

⚡️ 26-2 September Mobile Gaming Data Digest Industry Highlights ⭐️ Jobs of The Week 🎮 Üzmez: Things TRUE Gamers Don’t Care 🎁 Gür: Keep Players Happy With Rewards 🎨 Slashcev: Career Paths for Game Designers 🏃‍♂️ Dincer: Live or Leave-Beyond Turkish MG 🧠 Tim Shepherd: Ways to Better Understand Your Players 🇹🇷 Mert Gür: 1st in Gaming to Reveal Tax Records Publicly 🕹️ Savvy Games Group Plots 600 New Games Jobs in S.A 🤝 Savvy Strikes Key Deals to Power MENA Growth Mobile Marketing 💰 Rewarded UA: Incentivised Ad Platforms 🕹️ Slashcev: Which Setting For Your Game? 🎮 Üzmez: Game Designers: Beyond Titles 🏁 Kopelovich: How Race Events Drive Engagement 🎲 Two & a half gamers: Lucky Defense Scaled to $300K/d 📈 Metacore’s Merge Mansion: 55M Downloads & $500M 💸 Sensor Tower: Coin Master Tops $6 Billion in IAP 📊 2024 Gaming Spotlight: Mobile to Reach $83 Billion 📱 Pocket Gamer: 64 Top Mobile Games in Soft […]

Gamigion September 3

Journal

This is especially true when you’re on a convention floor

This is especially true when you're on a convention floor or otherwise have a deadline.

Willem Delventhal September 3

Journal

Action Games Market Radar #1

🧩 Action Games Market Radar #1 📊 🤖 Robot and Survivor Themes:1) Mech Survivors by Fox Dope Games led by Waldemar Kret , Adam Janusz Krzysztof Pietrzak, and many more: Combines "Merge 2," "Survivor.io," and robots.https://lnkd.in/gkk2_vHD🚓 SWAT and Military Themes:2) SWAT by Madpixels: Combines "Squad Alpha" by SayGames with SWAT mechanics.https://lnkd.in/gWixYivy3) VIP Convoy by HyperMonk led by Can Özkaner , Hüseyinhan Karaca , Erdoğan Can MERAL and many more : Combines "Military Academy" by CrazyLabs with a VIP convoy theme.https://lnkd.in/g5dwfRTQ🦸‍♂️ Superhero and Giant Themes:4) Giants Attack 3D by Playcus led by Anton Miliutinov , Alexander Glybochko , Irina Pliuto , ILLIA KUPRIN , Olena Hurova and many more : Inspired by "Giant Wanted" by Supersonic with different weapons.https://lnkd.in/geuS5yDC5) Survivor Hero by Manabreak LLC led by David Johnsen , Steven Valentine Pinto, and many more: Combines "Squad Alpha" by SayGames with […]

Vamsi Penmetsa September 2

Journal

What does the Gaming Industry need most right now?

Last Sunday, I asked you: "What does the gaming industry need most right now?"The post received 600+ comments from youThe most liked comment was from Cole:"Stop-making-games-to-appeal-to-shareholders-and-get-back-to-making-games-that-appeal-to-players" (It's the longest word in English!)For the rest, I generated a word cloud.Let’s spread this transformative vibe.

Sergei Vasiuk September 2

Journal

From Cautious to Confident: How Founders Learn to Speak VC

Each year, I speak with hundreds of founders for the first time. New entrepreneurs tend to be cautious, guarded, and hesitant to open up. In contrast, those who've launched a startup before just shrug off many uncertainties about what can and cannot be talked about with an investor. It's natural human psychology. When stepping into unknown territory, like the realm of VC funding, first-time founders often lack the vocabulary and confidence to speak up. However, through meetings with investors and vicariously watching YouTube videos where founders pitch, they learn that investors aim to partner with founders on their journey. This relationship is akin to finding a co-founder; while the discussions differ, the overarching dreams of making a startup big remain the same.Communication should come from a place where you not only aim to impress the investor but also evaluate them. […]

Joakim Achren September 2

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