How To Know Who Are Gamers In 2024?

How To Know Who Are Gamers In 2024? 🔬 I was asking myself that question too.Knowing the audience can help to adjust the content, events, mechanics, or even game pitch for the players.A couple of weeks ago I found Newzoo How consumers engage with games today 2024 edition.This report helped to understand what drives people to play and pay for games and what keeps them hooked nowadays.Included topics:- gaming trends,- player behaviors,- spending patterns.What was brand new for me?See the funniest fact in the picture 👻 Still can’t believe the fact about fightings.The free report is available: Newzoo More: https://vginsights.com/

Eva Piatrushina September 18

Journal

Loving This Offer Design in Seaside Escape

🎨 Loving This Offer Design in Seaside Escape! I recently came across this Tempting Trio offer, and the simplicity of the design really stood out to me. The visual hierarchy is crystal clear—each bundle is easy to understand at a glance, and the best value option is highlighted in a subtle yet effective way.What I find especially interesting is how this decoy offer breaks from the norm. Instead of cluttered visuals, it creates a smooth, engaging experience. And that note at the bottom—“Buy now or wait 3 hours”—is a clever push that adds just the right amount of urgency without feeling pushy.This design nails both clarity and motivation!

Michael Kopelovich September 18

Journal

Career Guide for Your First Gaming Job

My career guide to help you land your first gaming job (Everything I've learned and wish I had known earlier)I started from scratch, just like youMy journey into gaming was filled with challengesI want to share everything I've learned to help you land your first gaming jobFollow this guide and make sure to check all the linked resourcesRemember, every step you take brings you closer to your dream job.

Ali Farha September 18

Journal

FTUE Approach in Bus Mania by ZPLAY

🚍 Interesting FTUE Approach in Bus Mania by ZPLAY 🚍 When it comes to First Time User Experience (FTUE), most games ease players in with simple levels before gradually ramping up the difficulty. Bus Mania by ZPLAY led by Jack Ho takes a bold and unexpected approach—starting with an aggressive difficulty spike as early as Level 2!This immediate challenge sets the tone for a more competitive experience right from the start, keeping players on their toes and driving engagement. It’s a fascinating deviation from the usual FTUE curve we see in similar games. 💥What’s more, they push rewarded ads early in the game, and their visually appealing helicopter rewarded ad with a VIP banner really stands out. 🚁✨ The combination of a challenging early level and an eye-catching ad design makes for a unique and engaging experience overall. DataSource - […]

Vamsi Penmetsa September 18

Journal

Developers Overcomplicate Live Ops Games.

Developers overcomplicate live ops games. Listen, it’s not complicated(!) at all:Seriously, it does look complicated,But if you lay high quality foundations,You can make it very simple to succeed. Avoid:✧ Rushed first time user experience,✧ Early game paying player conversion,✧ Real money centered game economy,✧ Copy paste linear content.Instead, focus on:✦ Absolutely flawless new user experience,✦ Proven core game mechanic,✦ Day 1-7-30 retention focus content,✦ Fun but challenging progress.Focus on your players,and watch your complications go away.Your metrics will get better over time.Cheers!PS: There are absolutely masterpiece examples of these games.Special thanks to Anton Slashcev, Sergei Vasiuk and Yağız Gür for inspiring this topic! hashtag#videogames hashtag#gamedevelopment hashtag#mobilegames hashtag#gamedesign

Gökhan Üzmez September 17

Journal

Technical knowledge isn’t just for Game Devs.

Technical knowledge isn’t just for game developers. Managers need it too. I was shocked by some comments on my recent post— some managers don’t realize that game designers don’t need to code to work within an engine. 🤯 That’s why I’m ready to die on this hill: understanding the technical details of game development is critical, even for producers and managers.Why? Because without this knowledge, you’re at risk of making costly mistakes, like:• Hiring only game designers who can code• Expecting 3D models to be animation-ready without rigging and skinning• Assuming a game will run smoothly on all devices because it works on one• Ignoring technical debt until the codebase falls apart• Adding "just one small feature" that could take a year to develop• Delaying QA until the last minute because "finding bugs isn’t a big deal"Some might argue that […]

Anton Slashcev September 17

Journal

Video vs. Static Ads on Meta: Audience Behavior

I am back from my first break of the year! 😅 Batteries are renewed and I feel fresh to grind again so let's start again with this interesting case! If you follow Marcus Burke (you must!), you will like this one😉 Marcus has been consistently saying that in Meta, the type of creative (video or static) really affect the audience that the algorithm targets and today, I am just bringing the perfect example to illustrate this but with a small tweak to the theory about age groups: 𝐓𝐡𝐞 𝐨𝐥𝐝 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐰𝐡𝐨 𝐚𝐩𝐩𝐚𝐫𝐞𝐧𝐭𝐥𝐲 𝐡𝐚𝐯𝐞 𝐡𝐢𝐠𝐡𝐞𝐫 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐩𝐨𝐰𝐞𝐫, 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐩𝐩.The beauty of this industry is how things can change depending on the product that you work with. Nothing follows universal rules and that is why only the best professionals will stand out. Adapt or Die right?🙂This […]

David Vargas September 17

Journal

Interesting Monetization Strategy for Event Progression

💡 Interesting Monetization Strategy for Event Progression I recently encountered a well-designed offer during the game event. The game presented three different bundles, each offering items that help players progress faster in the event.What stood out to me was how these offers cater directly to players eager to make headway. Whether you go for the smaller bundle or the larger one, the focus is on giving players the tools they need to keep advancing without hitting a wall.It’s a smart approach that supports player progression while offering meaningful value, keeping players engaged and motivated.

Michael Kopelovich September 17

Journal

Archery Clash by Saint.wtf

🏹 Archery Clash by Saint.wtf led by Kateryna Saltykova , Vladimir Borisov , Artem Zamurenko , Samuil Ihnatenko , Andrej Lakcievič , Dmytro Vradii , Oleg Galysh , Yurii Hryshchuk , Dmitry Sablin and many more published by Voodoo has hit a major milestone, crossing $1M+ in IAP revenue! 💥 The game takes clear inspiration from Playgendary's Bowmasters 🎯, but brings it to life in 3D with archery and a variety of fun weapons, creating a fresh and engaging experience. 🔫🗡️ 📢 We’re currently working on premium reports designed specifically for professionals in the hybrid casual market. These reports provide exclusive insights into market trends 📈, successful strategies 🏆, and pitfalls to avoid 🚫, helping you stay ahead in this competitive space. While we offer complimentary samples, our premium service delivers even deeper, actionable analysis.It’s one of those easy-to-play, hard-to-master […]

Vamsi Penmetsa September 17

Journal

7 Essential Lessons from My Time at Apple

💡 7 Essential Lessons from My Time at Apple 🍏 Looking back on my time at Apple, I’ve learned a 𝐭𝐨𝐧. And I want to share it with all of you, because as we say: “𝑆ℎ𝑎𝑟𝑖𝑛𝑔 𝑖𝑠 𝐶𝑎𝑟𝑖𝑛𝑔”. Here are seven key takeaways that really made a difference for me: 1. 🤝 𝐿𝑒𝑎𝑟𝑛 𝑓𝑟𝑜𝑚 𝐸𝑣𝑒𝑟𝑦𝑜𝑛𝑒: Whether it’s your peers or the higher-ups, everyone has something to teach you. Grab every chance to learn and grow. 2. 🔍 𝑆𝑡𝑎𝑦 𝐶𝑢𝑟𝑖𝑜𝑢𝑠: Always be asking questions and looking for new insights. Curiosity keeps you moving forward and finding better ways to do things. 3. 🌟 𝐿𝑒𝑎𝑑 𝑏𝑦 𝐸𝑥𝑎𝑚𝑝𝑙𝑒: Great leaders show others the way through their actions. Walk the talk and inspire with your integrity. 4. 👂 𝐿𝑖𝑠𝑡𝑒𝑛 𝑈𝑝: Great communication starts with really listening. Understand where others are coming from to work […]

Julie Tonna September 16

Journal

Rollic’s Underwater Idle Arcade: Octopus Feast & Diver Hero

🌊🐙 Rollic is absolutely crushing it in the underwater idle arcade genre! Their latest release, Octopus Feast 🦑 by TwoDE Studios led by ufuk gürbulak , Ali Yüksel , Kadir Avcı , Kadir Yılmaz , Eralp Atil Ayaz , Oğuz Gündoğdu , Furkan Gürsoy , Ahm3D Yuksel , Esra Gurbulak and many more dropped in August and has already made waves, raking in over $400k in IAP revenue within just 30 days! 💸 Another standout is Diver Hero 🧜‍♂️ by tiplay led by Ahmet Öney , Mehmet Umut Ermeç and many more , pulling in around $140k in IAP revenue over the same period. 💰 It's exciting to see Rollic scale up in the idle arcade space 🌟, alongside their signature puzzle hits. The unique underwater visuals 🌊🦀 seem to be really resonating with players. It’ll be interesting to see […]

Vamsi Penmetsa September 16

Journal

Meeting User Expectations for Advertising

Meeting user expectations for advertising across different countries is a significant challenge for marketing and user acquisition teams. To better understand these expectations, this analysis utilizes data from a recent 2023 GWI survey. The data provides a detailed look at 12 countries, with further segmentation by internet users, smartphone gamers, and those with high incomes.Overall, the data reveals some key trends:▪️ While entertaining ads are particularly sought after in India and Western markets, the need for informative advertising remains strong across all countries, especially in India, the US, and Brazil. ▪️ Interestingly, ads that offer educational value are highly appealing to Indian users, a finding that supports other research on this audience. ▪️ Another notable trend is the positive reception of social themes and diversity in advertising within India and China. This is likely because these countries possess significant internal diversity, […]

Mariusz Gąsiewski September 16

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