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My 2017 vs. 2024 Presentation Saga

  From Stomach Aches to (Mostly) Keeping It Together: My 2017 vs. 2024 Presentation Saga 👇 Back in 2017, the mere thought of giving a presentation gave me a serious case of the jitters (read: absolute stomach ache). Fast forward to 2024, and while I'm not exactly auditioning for TED Talks, let's just say we've made some progress.Despite what you might think, I'm not the biggest fan of public speaking in front of actual humans. I'd much rather be tucked away recording a podcast in my daughter's room—no audience, no judgments, just me and the mic.I have ridiculously high standards for the talks I attend. If it's full of fluff and vagueness, you'll probably catch me rolling my eyes and, yes, bitching about the bullshit.But here's the thing: I genuinely enjoy sharing knowledge, diving into case studies with real numbers, […]

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How to Stop the Bleeding When the Algorithm F You Up?

  𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞 𝐛𝐥𝐞𝐞𝐝𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐟𝐮*** 𝐲𝐨𝐮 𝐮𝐩? 😬 Today I will share a successful and insightful experiment that I have been running for a week with one of my clients.Let's start giving you some context:On September 9th, we started to see a HUGE DROP in organic installs that was affecting to our overall numbers. We didn't change anything in the campaigns, budgets (we were even spending more than the previous month) or the product but we were just having much less installs than usual and also less revenue.I started to analyze the organic performance and saw that from that day on, we started to lose a LOT of important keywords in the top 10. Then, I saw that AppTweak detected an algorithm change (screenshot 1) on September 14th (when all the keywords already dropped).Due to […]

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🍬 Sweet Success!

  🍬 Sweet Success! Just finished a tough level in Candy Crush Saga with my last life and was rewarded with 15 minutes of unlimited lives! 🎉This perfectly timed reward is such a great way to celebrate hard work and keep me playing! 👏 Sometimes, it's the little boosts that make all the difference.Who else loves this kind of surprise in games? 🙌

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Tracking Releases & Transfers in September 2024

  TRACKING RELEASES & TRANSFERS# 1 LIST OF SEPTEMBER, 2024 Hi Mobile Gaming Fanatics! 🤩📲Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫September's first list brings releases and transfers to big publisher accounts between Aug 16 and Sep 21.I've found 157 titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Eternal Hero” by Supersonic from UnityA big Israeli publisher 🇮🇱 has released a stunning, high-quality action RPG. ✨“Eternal Hero” has two standout elements: game art and the deep gameplay.Its highly polished game art, with delightful details such as the excellent jump animation and the battles' SFX. ⚔️The game’s depth is also a highlight, with a character with dozens of features.Despite this depth, “Eternal” retains the easy gameplay of Hypercasual, with mechanics similar to Idle Arcade, combats that don't kill the player quickly, short dialogs, and an arrow tutorial […]

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What Is NDA In The Gaming Industry?

What Is NDA In The Gaming Industry? ⚖️ Even if you are not working in the law field, you should be aware of it. (NDA) or Non-Disclosure Agreement is a legal contract that establishes a confidential relationship between two parties.- NDA can be signed right before you start working in the company. It can include different information about technologies or concepts.That's why you probably know people who can't share about what game they are making or in some extreme cases even can't name the company they are working at 🙊- Also, you can even meet NDA during the recruitment process. From my experience, I can say that I've signed several NDAs before conducting interviews with AAA gaming companies. Smaller studious are rarely doing this.- Same with game testing (Closed Beta, for example)Have you ever signed the NDA? Know any related […]

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Big News on iOS for App & Game Developers

🌟 Big News on iOS for App & Game Developers! 🎮📲We all know it: it’s cheaper to keep a user than to acquire a new one.Apple has now made that easier with its new Win-Back Offers feature.For apps & games with auto-renewable subscriptions, you can create special offers to re-engage lapsed subscribers. You can easily configure them in App Store Connect and display them to eligible customers in several key places, including:📍 On your App Store product page📍 In personalized recommendations and editorial selections on the Today, Games, and Apps tabs📍 Directly within your app or game📍 Via direct links you share through your own marketing channels📍 In Subscription settingsWith this new feature, you can:✔️ Determine customer eligibility✔️ Select regional availability✔️ Choose the discount type (Pay as You Go, Pay Up Front, or Free)We will start seeing these offers this […]

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26 years – 26 professional learnings in this life

🎈🎂✨ 26 years & 26 *professional* learnings in this life ↓1. You can't go wrong with being authenticYou can go wrong with acting as someone you are notBut nobody can do you better than youBe you2. Delegation is key to maximizing your impact The more you delegate, the more you will be able to executeThink of delegation as the compound interest in financesYou are buying your future self more time3. To make a difference you must have skin in the gameBeing half in half out won't get you there4. Caring is powerfulCaring makes you curious, run the extra mile, and do an exceptional job.Find something you care about and make it your profession. 5. I thought friends were a distractionSo I'd shoot out of any plans and just focus on my computer. The truth is that the right friends will […]

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What Is Wealth For You?

I used to believe wealth = money (while you sleep) only.Through reflection talks with my coach, I realized my motivation has never been to chase money, and more importantly, what for? Source: Rich Dad Poor DadWealth is a personal concept.Reflecting on my first year as an entrepreneur with Rise and Play — signing 32 clients, traveling to 13 destinations for talks and workshops, and launching two startups such as Olivya—did I become ridiculously rich? Hell no.But have I become wealthier? Absolutely.🌏 Traveling to incredible places around the world (Colombia, India, Finland, Spain, France, Lithuania...), all while being paid to do what I love.⏱️ Choosing who I work with and when I work.🫶 The deep connections I made with new and old friends, experiences, and memories😫 Growing personally—often painfully—each day 🧘🏻‍♀️ Feeling at home in my body in most days⭐️ Developing […]

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Advices to an aspiring investor after 5 years of investing

What advice would I give to an aspiring investor after 5 years of investing? - Create online content to become known- Grow a network of founders, investors, operators- Invest your own money first, then start leveraging other people's money- Continuously grow deal flow to access new startups- Learn to utilize online tools to make better decisions- Be helpful to founders beyond the cash

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Mobile Gaming Today: 27

⚡️ 16-23 Sep Mobile Gaming Data Digest Industry Highlights ⭐️ Jobs of The Week 💔 Metacore: Discontinuing Everdale… 📱 Üzmez: Current Mobile Gaming Scene? 🎢 Huxter: Playtika - What a Rollercoaster! 💰 Slashcev: Why is SuperPlay valued at $2B? 💸 Remiar: WeChat Minigames made $2.3B in H1’24 📈 Success Rate of Top Mobile Game Publishers? 🇨🇳 Anosov: China’s Mobile Gaming Market 💻 Manuel: App Store Connect API Journey 🎨 Vasiuk: Know the 70/20/10 Rule? Mobile Marketing 📊 Slashcev: Layers of Game LTV 🦄 Lancaric: Creative Trends in Mobile Gaming 🚍 Pereira: Rising in the Charts: Bus Jam by ZPLAY 🚀 Braberg: WeChat Minigames Are Crushing It in China ❌ Bowen: Why Your Incentivized F2P UA Campaign Fails 🌍 Yogev: Bringing Eastern Games to the Western Market 🤝 Power of Partnerships: Mobile Gaming Collaborations 📺 Vargas: Video vs. Static Ads on Meta: Audience Behavior 🛠️ Kopelovich: MONOPOLY GO! x Marvel Collab 💵 Gąsiewski: Mobile Ad Spend in US by Industry 🕺 Kos: Create Stunning Statics with Midjouney 📈 Fodor: Elevate Your Creative Strategy Gaming Investments 💰 Playtika Acquires SuperPlay for $700M: Up to […]

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Elder Scrolls Castles: $70K Daily in Revenue

Elder Scrolls Castles is currently earning around $70k daily in revenue. It's a big IP on PC but terrible on mobile. Is this another Warcraft Rumble case? 👇 In this episode, we discuss Bethesda Softworks's global launch and performance of this mobile game. Jakub discusses gameplay mechanics, innovative features, and monetization strategies, and I talk about the marketing approach.We are very concerned about the game's long-term viability and the lack of content updates, so we are drawing parallels to other mobile games like Warcraft Rumble.The UA basically doesn’t exist, using only a few static images and one long video cut into pieces. That's pretty sad! 📺 Watch on YouTube: https://lnkd.in/d_8-3VA8🎧 Listen on Spotify: https://lnkd.in/dKfmk_2x🦄 Subscribe to the Brutally Honest newsletter: lancaric.substack.com🗣 Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJThanks a lot, Sensor Tower, for all the data!two & a half gamers

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Current Mobile Gaming Scene: Takeaways and Expert Insights

My 8 take aways + 5 Expert insights: Must see for any mobile developer to evaluate publishing! I listed top mobile game publishers over the years.My take aways go like these:✦ Azur Games reminds 2018-2021 Voodoo growth!✦ Voodoo, Rollic, SayGames and Homa;All had successful transition to hybrid casual!✦ Scopely's Monopoly Go! is the most successfulmobile game of the last 2 years. Change my mind.✦ Playtika turned on acquisitions to gain impact.✦ Zynga acquisitions are WELL paying off.✦ There is a drastic drop on downloads - (23%)So make every download count! (monetize 🤷‍♂️ )✦ No such a thing as saturated genre!(Monopoly Go!, Match Factory, Royal Match)✦ Despite lower downloads, Supercell holds its grip. (not because of Squad Busters 🙁 )My special guests ! Yağız Gür✦ SciPlay’s Alictus, Playtika’s SuperPlay acquisition & Product Madness's incubator show a significant thing: ↳ They're smartly […]

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