gamingindustry

Right now, a huge opportunity is emerging for mobile browser apps. Let me explain why. But first, let's take a step back and look at the broader landscape of mobile applications being downloaded from app stores. Many have recently speculated about the potential decline of dominant app stores run by Apple and Google. In early 2024, Epic Games launched its web store in Europe, and it's believed that other major players, including Microsoft, will follow suit with their app stores. Consider this: giants like Epic and Microsoft possess a wealth of intellectual property in their back catalog, which they would eagerly distribute to mobile users through their channels. Think about titles like Minecraft, Candy Crush, and Call of Duty. Suddenly, they wouldn't need to share revenue with device manufacturers. Now, let's delve deeper into how these app store apps perform […]

Hamster Kombat is bigger than Monopoly GO, Royal Match, and many of my favorite games. 😳 But how? We all know the story: a mix of greed, virality, and referral marketing. It’s easy to get caught up in those talks about the second wave of play-to-earn hype and the future of gaming and Web3…But let us focus on what’s happening right now—the impact of this viral clicker on Telegram. 🐹Today, with 110M MAU, Hamster Kombat now makes up 15% of all Telegram users, according to AppMagic.So what did these insane numbers do for the messenger? — Helped the platform reach 700M MAU and brought in millions of new users 🆕— Popularized the Telegram App Center and flooded it with tap-to-earn projects 📈— Drove millions to download Tonkeeper wallet, greatly expanding the TON ecosystem 🔗Find out more in our latest article!

🎉 Slingshot Hook: The Evolution of a New Trend 👇 Guess what's making a comeback from the "ancient history" of gaming? The classic slingshot mechanic! It's been out of the spotlight for a while, but it's exciting to see this tried-and-true feature from Angry Birds being reinvented in creatives.From Dice Dreams using it in their ads (congrats to SuperPlay for joining the Playtika family!) to its recent appearance in Evony or Royal Match.Evony is quite an interesting beast. They run a ton of creatives and are already iterating on the Slingshot hook. Looks like this is the next big thing on the menu for multiple games!And now, even Royal Match is experimenting with this and incorporating the Slingshot Hook in their creative testing.Plus, a big surprise coming from Century Games recently. This is a new creative for Whiteout Survival (very […]

🚀 RISING IN THE CHARTS 📈”SATISROOM” BY FALCON GAME STUDIO Last week we were surprised by a new leader in worldwide game downloads. 🥇💫 “Satisroom: Perfectly Organize” by FALCON GAME STUDIO 💫Released in July, “Satisroom” blew through millions of downloads in September.Do you want to know the secret of this skyrocketing growth? 🤔👇 Go through the slides below and find out. 👇All data from AppMagic. 💯

This is super smart advertising by Rivergame's Last War 😁. By getting the actor Antony Starr, the marketing team cleverly created situations in the ads that heavily imply his major role (Homelander from The Boys series) even though, they probably don't have the rights for the series 😅, just for the actor. Despite not having the superhero costume, just by adding his signature laser eyes and his "unique" humor, you won't even notice that this is not Homelander. It fits really naturally, no Batsuit or Spiderwebs are needed to instantly recognize your favorite "superhero" 😎. Lately celebrity & IP crossover advertising in mobile gaming has seen an uptick, especially with the Squad Busters launch campaign, Royal Match Cameo usage, and now with the Monopoly GO Marvel in-game event. Maybe by the end of the year, we won't have fake ads […]