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Mobile Gaming Today: 28

⚡️ 23-30 Sep Data Digest Hey Fam 👾 PGC Helsinki day today 🕺 Can’t wait for the Toilet-tier pitches! Please... Industry Highlights 🪦 Ahronson: Mobile Games Are Dead 📈 InvestGame: Gaming Company IPOs Since 2000 🎯 Slashcev: 40 Pieces of Advice for Beginning Game Devs 💰 WeChat Mini Games: Goldmine of Chinese Mobile Gaming 💬 Zubov: Startups are raising money for Telegram-based games 🔥 Kopelovich: Unpacking the “Lava Quest” Live-Ops Event 🇰🇷 Kim: Subculture Games in Korea: Successes & Failures 🤔 Üzmez: Where do you think most start-ups get stuck? 🇨🇳 Anosov: Female Gamers from China’s Tier-3 Cities Mobile Marketing 🕹️ Optimizing FTUE: First 30 Minutes of 30 Top Casual Games 🤝 Kopelovich: Voodoo x Hasbro Collab is Back in Mob Control 📢 Remiar: Smart Advertising of Last War by Rivergame 🏹 Lancaric: Slingshot Hook - New Trend Evolution 😺 […]

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How to Make a Game Feel Juicy?

How to Make a Game Feel Juicy? It's all about small details and adding extra touches that engage players and make every action satisfying.1. Vibrant Colors- Use bright, contrasting colors for key elements.- Highlight interactions with color shifts (e.g., character jumps, hits).- Reward player actions with color feedback (progress bars, health indicators).2. Smooth Animations- Add squash and stretch effects to your characters to give life to movement- Use exaggerated animations for hits, jumps, and impacts.- Make sure transitions between states (walking to running, idle to active) are fluid and snappy.3. Visual Effects (VFX)- Add particle effects to show impact (explosions, dust, sparks).- Use trails and glows to emphasize speed or power.- Flash the screen briefly when something critical happens (a player loses health or scores a goal).4. Camera Shake- Use subtle camera shakes for explosions, heavy impacts, or crashes.- A […]

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11 Best Publishers with 7 Q&A, on a Journey to Hybrid Casual

I compared 11 Best Publishers with 7 Q&A, on a journey to hybrid casual. You may have questions, I have the answers:✦ What is a hybrid casual in a nutshell?↳ Easy Access to the game (Hypercasual)↳ Core Game Mechanic (Casual + Hypercasual)↳ High Retention (Midcore)↳ Complex Monetization (Casual + Midcore)✦ Why is it a thing for Hyper Casual Publishers?↳ Rise on User Acquisition costs, ↳ Can’t make profit on high quantity of players,↳ Can’t come up with enough new ideas anymore.✦ How can we measure this change?↳ We can’t. But we can estimate byChecking In-App Purchases per new user.✦ Is this a list of successful publishers?↳ Absolutely not, they are all fantastic companies.✦ How did you put this data together?↳ Using AppMagic Analytics and formulas.↳ Check it out! https://lnkd.in/das_wrJm✦ Some publishers not listed, they aren’t good?↳ They are fantastic! Just […]

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Monetizing Live-Ops Events: Exploring Key Examples

Live-ops events in mobile games have evolved beyond just engaging gameplay; they are now key revenue drivers for developers. A significant way games monetize during these events is through special offers that help players advance and increase their chances of winning. Whether it's exclusive event-specific bundles or integrated reward packs from regular offers, these in-game purchases incentivize players to keep progressing through time-limited challenges. In this article, we explore examples from various games and studios to showcase how these offers are implemented to balance gameplay progression with monetization. "Adventure Island Merge" by FlyBird The Insect Catching Contest event incentivizes players to complete the challenge faster by offering special packs. The screenshot on the right shows the available event-specific offers where players can purchase tools like "mowers" to speed up their progress, with bundles ranging from 10 to 35 tools. These […]

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Startups are already raising money for Telegram-based games

Startups are already raising money for Telegram-based games 🤔 Last week, I wrote about the phenomenal success of Hamster Kombat, which hit 110 million MAU and made Telegram one of the biggest platforms for play-to-earn games. Today, while looking through the deals for an upcoming InvestGame report we are preparing, I came across several investments targeting Telegram-based games — something I hadn’t noticed until recently! While some startups like PlaysOut and Animoca’s Gamee raised funds to publish multi-genre games for their Telegram mini-apps, others clearly took more inspiration from the recent success of Notcoin and Hamster Kombat.  🐹For example, Anomaly raised $1.45M in May’24 for ‘play-to-airdrop’ games, while Akedo secured funding for its ‘tap-to-earn’ game Akedog — both heavily influenced by Notcoin and Hamster Kombat.Some of the investors in these rounds are Yuga Labs, Kenetic Capital, 4399 Games, Mozaik Capital, […]

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40 Pieces of Advice for Beginning Game Devs

19 Pieces of Advice for Beginning Game Developers (I wish someone had told me these 10 years ago)1. Don't start with your big "dream game"—begin small and build up. 2. Finish your projects; any released game is better than an abandoned one. 3. Build long-term relationships; you never know where your peers will be in 10 years. 4. Your first game will be bad—that's okay. 5. Never deceive partners, colleagues, or players; trust is hard to rebuild. 6. Don't aim for quick cash; focus on creating lasting value. 7. Learn the technical basics—even if you're not a programmer. 8. Respect every discipline; games are a team effort. 9. Players aren't fools; they'll notice if you cut corners. 10. Sometimes, even great games fail; don't take it personally. 11. Keep playing games for fun; remember why you started. 12. Find your […]

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Gaming Industry Fun Facts

I played Mortal Kombat when I was 7, and it was probably not ok. While I regret nothing,The experience probably didn’t help my childhood.Here are some fun facts of the day:↳ Mortal Kombat triggered the ESRB system.↳ Hard copy game collections are a ‘’thing’’↳ Red Dead Redemption 2 is a BIG game.↳ Since 1988, the Game Industry has been meeting.↳ Women in Games is getting bigger every day. ↳ Playstation 2 is the BEST selling console, ever.

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TikTok Launches Search Ads Campaigns!

TikTok Launches Search Ads Campaigns! TikTok is stepping up its game with the introduction of Search Ads, a new way for brands to connect with users in real-time as they search for relevant content. This feature allows businesses to place highly targeted ads that appear directly within TikTok’s search results. 💡 Key Benefits: * Reach users actively searching for relevant content * Drive conversions through intent-based targeting * Get new insights from TikTok’s Search Ads Toggle for performance measurement This move represents another leap forward for TikTok’s advertising platform, making it an essential tool for brands aiming to maximize ROI and connect with their target audience at the right moment. For more information:

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Top Revenue-Driving Events in Royal Match

Top Revenue-Driving Events in Royal Match Here are the top 4:𝟭. 𝗗𝗿𝗮𝗴𝗼𝗻 𝗡𝗲𝘀𝘁 | 𝗜𝗺𝗽𝗮𝗰𝘁: 𝟲𝟳%• Type: Co-op with Friends • Mini-game: Plinko • Duration: 10 days • Description: Players work together to raise a dragon by earning tokens through a Plinko mini-game. Tokens are used to level up the dragon through three stages.𝟮. 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 | 𝗜𝗺𝗽𝗮𝗰𝘁: 𝟱𝟰%• Type: Tasks / Milestone Rewards • Duration: 3 days • Description: Players complete 5 tasks related to various activities, unlocking new stages as the difficulty ramps up. The goal is to collect items like magnifying glasses across 5 total stages.𝟯. 𝗟𝗮𝘃𝗮 𝗤𝘂𝗲𝘀𝘁 | 𝗜𝗺𝗽𝗮𝗰𝘁: 𝟯𝟰%• Type: Win Streak with Tournament • Duration: 1 day • Description: Players must clear 7 levels in a row without failing to stay in a group of 100 participants. The prize? A big reward—failure results in […]

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What’s new? iOS 18 update of course!

🎉 What’s new? iOS 18 update of course!iOS 18 brings exciting features and challenges for app developers and marketing teams. Here’s what's new:🖼 Customisation = app visibility challengesWith a full Home Screen and widget customisation, users have more control over app placement. This makes strong ASO tactics—like a memorable app icon—crucial for visibility.✨ Widgets & Control Center: hidden opportunitiesInteractive widgets offer seamless access from Home Screen and Control Center. Apps like Tripsy, HabitKit, Gentler Streak, and Waterllama are leading with engaging widgets.📲 ASO made easierScreenshot requirements have been simplified: iOS apps now need only one iPhone screenshot, and iPadOS apps require just one iPad screenshot. While additional screenshots for various device sizes are optional, focusing on high-quality visuals for the latest devices is key.🔍 App Store Search enhancementsiOS 18 introduces:• Stories Collections in search results.• Better indexing of Developer Names.• […]

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An Analysis of Google Play Data in the US

Many discussions might lead one to believe that mobile gaming is a well-established industry with minimal shifts. However, a closer look at the data often reveals a different picture.An analysis of Google Play data in the US (using Sensor Tower) shows a recent decrease in the average number of years since release. While still high, this metric demonstrates strong dynamics in the industry..."

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Paid Social for Gaming & Sub

I’ve compiled 9 of my favorite takeaways from the past year about 𝐏𝐚𝐢𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐟𝐨𝐫 𝐀𝐩𝐩𝐬 (gaming and sub).Got any questions? Feel free to drop them below👇🏼𝘕𝘦𝘸 𝘩𝘦𝘳𝘦? 𝘐’𝘮 𝘚𝘢𝘮𝘦𝘵, 𝘢𝘯𝘥 𝘭𝘰𝘷𝘦 𝘢𝘱𝘱 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨. 𝘓𝘦𝘵'𝘴 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 🌟

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