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✅ Green and 🚩 Red Flags for Game Producers

✅ Green and 🚩 Red Flags for Game Producers: 🚩 Red Flags:- Ignoring player feedback and focusing only on profit.- Believing personal "vision" outweighs market research.- Adding AI features just because competitors are.- Pushing for deadlines at the cost of quality, skipping strategic planning.- Micromanaging the team and disregarding their input.- Overlooking quality assurance, expecting players to report bugs.- Treating burnout with quick fixes like pizza instead of real solutions.- Insisting on strict office presence, underestimating flexible work.✅ Green Flags:- Player feedback is a priority, tied directly to the game's success.- Decisions are guided by market insights and true innovation.- Strategic planning balances deadlines and quality.- Teams are empowered, with every voice heard and a focus on work-life balance.- Quality assurance is a top priority, aiming for the best player experience.- Burnout is addressed with meaningful support and well-being initiatives.- […]

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Fish of Fortune by Whalo

🎣 Just came across something cool in Fish of Fortune by Whalo! They’re offering a chance to win up to 1000 free spins just for sharing your experience on video. 📹 Not sure how many players actually participated, but it’s still a nice way to engage the community and get players involved. Plus, who doesn’t love free spins?! 🎉hashtag#FishOfFortune hashtag#MobileGaming hashtag#GameEngagement hashtag#FreeSpins hashtag#Whalo

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Ad Monetization Trends in Mobile Games for September

Ad monetization trends in mobile games for September - UA is driving game design & admon, but "It's all about ad placements." 👇 Felix brought graphs, gameplay, and insights! Some takeaways from the last episode:▪️ User acquisition is increasingly influencing game design & ad placements.▪️ Hiding content behind ads is a growing trend. Again!▪️ Ultra casual games are gaining popularity due to their accessibility.▪️ Innovative monetization techniques are emerging in the gaming industry.▪️ Ad revenue-based games are shifting towards subscription models based on App business.📺 Watch on YouTube: https://lnkd.in/dT2XGzSd🎧 Listen on Spotify: https://lnkd.in/dfw9ViiY🦄 Subscribe to the Brutally Honest newsletter: lancaric.substack.com🗣 Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJThanks a lot, Sensor Tower, for all the data!Jakub x two & a half gamers

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Understanding Retention Part 2: Retention Isn’t Everything

🚨 Understanding Retention Part 2: When Retention Isn’t EverythingWe often make quick decisions based solely on retention numbers. But there are times when other metrics hold more weight.❓ Let’s take a look at a retention curve of a project with Day 1, Day 7, and Day 30 rates:* D1: 17.5%* D7: 4.5%* D30: 1.6%These retention numbers are below industry benchmarks, both short and long term.🤔 Would you continue working on this project?Before making a decision, let's look at an important factor:👉 ROAS (Return on Ad Spend): the amount of revenue earned for every dollar spent on advertising.💡This retention data is from Nitro Nation: Car Racing Game. With over 50M downloads and $18M in revenue, this game is thriving despite low retention.⭐️ TL;DREven though this game doesn’t have exceptionally high retention rates, it’s still achieving positive ROAS—proving that , ROAS is […]

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iOS 18: 5 tips to boost your ASO

📲 iOS 18 is Here: 5 tips to boost your ASO 1️⃣ Leverage customisation 🎨 Make your app icon stand out! > Run A/B tests to see what resonates best with your users. 2️⃣ Focus on screenshots 📸 Apple simplified ASO by removing the need for older device screenshots. > Focus on high-quality visuals. > Test new Custom Product Pages (CPPs) regularly. 3️⃣ Prioritise Push notifications 🔔 Personalization is crucial. > Segment users for timely, relevant messages and boost retention. 4️⃣ Monitor competitors 👀 Competitor keywords, Stories Collections, Developer names, and Apple Arcade games are now better indexed. > Stay ahead by adjusting your strategy. 5️⃣ Prepare for Apple Intelligence 💡 Future-proof your app with personalization features. > Start experimenting today to leverage new trends. 💡 Time to update your ASO strategy for iOS 18.

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AVG Rating in App Segments in US

Quality matters, especially in a competitive space like the app and game market. For games and apps, their rating is one of the easiest and fastest ways for users to understand the value and quality of the product. When encountering a problem with a specific app campaign in a country, it is essential to check the app or game's rating in that country.This seems obvious, yet I'm still surprised by how many people involved in user acquisition activities fail to check ratings or discuss with different teams at their company how to improve them.To see the importance of this topic, it's enough to look at data showing the average app and game scores in the US in recent months (games sorted by revenue + apps, iGaming apps sorted by downloads). Here we segments including top 10 apps, top 21-50 games […]

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From Boom to Bust: Gaming Startups in Finland

Today, no successful companies are emerging in Finland's games industry. As a local investor in Helsinki, Finland, there aren't many new startups I can confidently invest in or see the potential for growth. From my perspective, Finland has lost momentum.Things were different in the 2010s. Ten years ago, Supercell had just been acquired by SoftBank. Rovio was a significant developer with Angry Birds, and we had companies like Small Giant Games with Empires and Puzzles. The mobile studio Seriously emerged with its Best Fiends franchise, followed by Reworks with Redecor. These companies reached several hundred million exits. Now, there aren't any contenders for that milestone.Why has this situation occurred? It's not unique to Finland; it could happen anywhere with specific intentions made before, during, and after a certain period. I believe three factors are essential: the market, leadership, and bootstrapping.Firstly, […]

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1 crucial lesson I learned about retaining Top Talent:

I led a multi-million dollar game studio. 11 directors. 150+ employees. 2 beautiful years.1 crucial lesson I learned about retaining top talent though was:The people you surround yourself with are what will make the company run.Strong leadership in a game studio that's competitive.Is the heart & soul of the job.It's such a competitive industry.Which requires collaborative culture.One must provide their team with freedom.Freedom to lead within their departments.Departments that help foster responsibility and long-term commitment.The steering wheel is held by great mentors & partners.Ones who lead, not just manage.As we did at Blizzard during my stay there.We gave our employees autonomy to execute their own vision.And this led to stronger team loyalty and productivity.Next time you're looking at your team ask yourself.Am I allowing them to lead autonomously?

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Think the gaming industry is just for nerds?

Think the gaming industry is just for nerds?🔴 NO!Half of the world’s population are gamers!The passion is already in YOU.Conventional wisdom favors these degrees:• Computer Animation• Computer Science• Sound Production• Media Design• Digital Arts🟢 Here’s a green path to your passion:Product Design ➡️ UX/UI Designer↳ Designs intuitive, user-friendly interfaces.Fashion Design ➡️ 2D/3D Artist↳ Designs character outfits and skins.Architecture ➡️ Level Designer↳ Creates engaging, realistic game levels.Economics ➡️ Game Monetization↳ Creates in-game economies and pricing.Sociology ➡️ Community Manager↳ Builds rapport within player communities.History ➡️ Narrative Designer↳ Crafts historically accurate game stories.What was your degree before gaming?I’ll start with myself: 🌞Computer Science → Java Developer → Project Manager → Wargaming.

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Today I officially joined Kwalee a year ago.

Today I officially joined Kwalee a year ago. During those 365 days I’ve achieved a lot, including some really wonderful career highlights, and I just feel so fortunate to do what I love in business. Before I share some of those highlights I would like to say thank you to all of my team who helped me a long the way, the partners and studios and obviously the Kwalee executive leadership team for their guidance. A few highlights:- Met 100’s of developers, tested 1000’s of games and signed 10+ incredible studios that were working with right now to bring killer games to market.- Tested dozens of internal game concepts across different studios and brought to market some great prospects (the best are yet to come!)- Started writing articles using my experience in the industry to help those learning about UA, […]

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Mobile Gaming Today: 28

⚡️ 23-30 Sep Data Digest Hey Fam 👾 PGC Helsinki day today 🕺 Can’t wait for the Toilet-tier pitches! Please... Industry Highlights 🪦 Ahronson: Mobile Games Are Dead 📈 InvestGame: Gaming Company IPOs Since 2000 🎯 Slashcev: 40 Pieces of Advice for Beginning Game Devs 💰 WeChat Mini Games: Goldmine of Chinese Mobile Gaming 💬 Zubov: Startups are raising money for Telegram-based games 🔥 Kopelovich: Unpacking the “Lava Quest” Live-Ops Event 🇰🇷 Kim: Subculture Games in Korea: Successes & Failures 🤔 Üzmez: Where do you think most start-ups get stuck? 🇨🇳 Anosov: Female Gamers from China’s Tier-3 Cities Mobile Marketing 🕹️ Optimizing FTUE: First 30 Minutes of 30 Top Casual Games 🤝 Kopelovich: Voodoo x Hasbro Collab is Back in Mob Control 📢 Remiar: Smart Advertising of Last War by Rivergame 🏹 Lancaric: Slingshot Hook - New Trend Evolution 😺 […]

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