gamingindustry

What's your take on forming Ads, Creatives, and Marketing Messages for mobile games you operate + what are the channels/mediums you go for? Is it more leaning on e.g., Creative research + repeating what others do and using the same formula on it, with e.g., simple things like 5-6 different types/formats/messages per standard channels and just adding and removing things based on performance, or leaning something beyond it? Overall the above definitely works as a formula. It works really well if there is really check-marks on both marketability and product. In terms of beyond it, mostly what I'm after knowing is how much companies explore further basic things to formulate messages, such as: - Understanding and communicating product USPs, value props., and competitive advantages - Understanding demographics combined with audience data and insights on archetypes, motivations, and psychology And go […]

Top Mobile Casual Games Benchmark MetricsDashboard comparing these games: https://lnkd.in/ev35XSDD🔹 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝘁𝗰𝗵 (https://lnkd.in/eWaRH9x5) - ARPDAU: $0.51 - D1 Retention: 44% - Avg. Playtime: 85 min - Sticky Factor: 43% - Sessions per Day: 5 - Strong playtime, solid retention, and high engagement make this a standout.🔹 𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗼 (https://lnkd.in/es3UMvZv) - ARPDAU: $1.28 - D1 Retention: 39% - Avg. Playtime: 66 min - Sticky Factor: 10% - With the highest ARPDAU, but lower stickiness compared to others.🔹 𝗛𝗼𝗺𝗲𝘀𝗰𝗮𝗽𝗲𝘀 (https://lnkd.in/e-Xdquju) - ARPDAU: $0.24 - D1 Retention: 40% - Avg. Playtime: 80 min - Sticky Factor: 25% - Impressive playtime, though the retention curve declines faster over time.🔹 𝗖𝗼𝗶𝗻 𝗠𝗮𝘀𝘁𝗲𝗿 (https://lnkd.in/eJcAYpAd) - ARPDAU: $0.30 - D1 Retention: 40% - Avg. Playtime: 40 min - Sticky Factor: 46% - High engagement with a solid sticky factor despite lower playtime.🔹 𝗖𝗮𝗻𝗱𝘆 𝗖𝗿𝘂𝘀𝗵 (https://lnkd.in/ea7CXEQZ) - ARPDAU: […]

I came across an interesting approach in 'Unpuzzle' by HYPERCELL. They’ve placed the Level Race event behind an RV (Rewarded Video) placement, meaning players need to watch an ad to unlock the event. 🏆🎥I’ve seen RV placements for rewards and boosts, but it’s the first time I’ve seen a game event itself gated this way. It’s a creative way to integrate ads while keeping players engaged and curious to participate. Really smart and definitely stands out! What do you think about gating events behind RVs—genius or too much?#MobileGaming #GameDesign #Monetization #Unpuzzle #PlayerEngagement

🚀 Reelshort: Real Life Interactive Stories – IAP & Ad Monetization Design 🤑Reelshort has scaled to $30 million per month, with $23M from IAPs and another $5.8M in ad revenue. This crazy growth showcases the next step iteration in the interactive story genre. 🎮Reelshort extends the choices game category by producing full TV shows where viewers make choices that influence the storyline. The content is theatrical, filled with cliffhangers, and presented as 90-minute soap operas broken down into 1-minute chapters. Each story only costs about $300k for Crazy Maple Studios to make  📺💰 Ad Monetization Strategy at Reelshort’s Core:- 13 Rewarded Ad Opportunities Per Day- 7 rewarded ads to earn coins for content choices where value increases the more ads you watch.- 5 rewarded ads to unlock new chapters.- 1 rewarded ad to unlock coins for welcome back rewards.Another prominent […]

Fortnite collaborates with so many IPs that it’s easy to forget the game itself is a powerful IP 🧱the LEGO Group just launched a new line of physical playsets based on Fortnite, and I absolutely love this move!While exploring UEFN and getting blown away by the LEGO Fortnite regime, I overlooked the potential of Fortnite becoming a part of the LEGO universe—not just the other way around. 🏰Back in April 2022, KIRKBI (owners of LEGO) invested $2B in Epic Games. With that level of investment, it was only a matter of time before we saw deeper integration between the two brands. And LEGO isn’t the only major partner. Earlier this year, Disney invested $1.5B in Epic Games. 💰Given the epic (🙃) results we’ve already seen from the LEGO collab, I’m excited to see where Epic could go with Disney—especially considering […]

I was playing 'Pin Out Master' and got this collab code for Hamster Kombat. 🐹🔑I know it’s something related to cryptocurrency, but that’s about it. Can anyone explain more about what Hamster Kombat is? I’m curious!---#GamingCollab #HamsterKombat #GameCommunity #MobileGaming

10 bad pieces of advice to ruin your game.(and 10 tips to make it decent)10 spots to nail or fail:• Gameplay• Story• Sound• Replay• Setting• Controls• Graphics• Challenge• Originality• PromotionAsk your inner Gru 😈What bad advice would he give?Then, ask your inner anti-hero how to fix it!

ReelShort by Crazy Maple Studio scaled to more than $1 Mil. a day 🤑 with around 200K downloads a day. Is it an App? Is it a game? It's a money-printing machine 😅. This story is one of the craziest games we covered this year, redefining the whole interactive story genre to its base. Get the full rundown here 😎ReelShort "App" is in the Film & TV streaming category with contenders such as Disney+, HBO or Netflix. By hiding its gaming nature it is much more approachable and mainstream. The overall UI as seen in the images really looks like a streaming app, but don't be fooled 😵, beneath the polished exterior lies the tried and tested interactive story game, that has took its monetization to the next level. By the use of soft currency in interactive choices, clever ad […]

Some of the best free resources for game developers(It's all in one place for you to grab)Game Development Resources:My Career Guidehttps://lnkd.in/dRG5kTeZThe Ultimate Collectionhttps://lnkd.in/dbKb8xjJTop 10 Tools Every Game Developer Must Knowhttps://lnkd.in/dmibFbxeLearn to Code for Freehttps://lnkd.in/deeE86-CGame Programming Patterns - Free ebookhttps://lnkd.in/deppg78qProgramming Patterns on Unity - Guide from Unityhttps://lnkd.in/dC_Pux8cIntroduction to Game Development with Unity https://lnkd.in/dhKQtjigGitHub Student Developer Pack - Access real dev toolshttps://lnkd.in/d2iiW8nZ________________________Game Design Resources :Game Accessibility Guidelines - Principles and exampleshttps://lnkd.in/dNaRrEysGuide on game development and businesshttps://www.develop.games/Game Design Concepts - Free videos about game designhttps://lnkd.in/dhz4pzSE________________________Game Art/Asset ResourcesFree Blender textures, models and morehttps://lnkd.in/dp7jFUMMFree tutorials and brushes for digital paintinghttps://lnkd.in/dCeCcySzRepository of freely licensed game art and assetshttps://opengameart.org/________________________Community ResourcesActive Reddit community for discussing game devhttps://lnkd.in/dma-dUE4Game Design Communitieshttps://lnkd.in/dCkDrQw4

What to keep your game fresh?ENTERTAIN YOUR PLAYERS WITH EVENTS!An event is a time-limited experience that boosts engagement and monetization.These 11 parts give you a full event view 👇 𝟭. 𝗣𝘂𝗿𝗽𝗼𝘀𝗲• Why are you starting this event?• No clear purpose means scattered focus.• Tip: Express the purpose in 1-2 sentences.𝟮. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗖𝗿𝗶𝘁𝗲𝗿𝗶𝗮• What targets will define success?• No criteria, no way to measure success.• Tip: Make criteria specific and achievable.𝟯. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀• What’s the look and feel of the event?• No clear visuals disrupt development.• Tip: Use images to inspire creativity.𝟰. 𝗖𝗼𝗻𝗰𝗲𝗽𝘁• How can you summarize the event?• No concept, no stakeholder alignment.• Tip: Keep the concept jargon-free, and simple.𝟱. 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀• How will players interact with the event?• No depth in mechanics, no lasting interest.• Tip: Tie mechanics to the core concept.𝟲. 𝗦𝗰𝗼𝗽𝗲• What’s inside or outside the event?• No […]

Here are the top 10 gaming creative takeaways on what’s NOT working based on many GamePlan diagnostics we did for publishers of all sizes: 1. Gameplay mechanic not recognizable in a fraction of a second. 2. Too much repetition in visual execution. 3. Content that is too generic or too niche. 4. Stock footage. 5. Trying to say too much. 6. Visual clutter (such as unnecessary UI elements). 7. Everything is too small (made on a large screen, viewed on a tiny mobile). 8. Not isolating variables when testing creatives = no learning. 9. Doing only basic ad iterations. 10. Not utilizing affordable 3D hooks.