Boost Your Team, Boost Your Game!

🚀 Boost Your Team, Boost Your Game! 🚀Teamwork just got even more rewarding! Check out this 'Team Pack' offer — for just $9.99, not only do you get some awesome in-game goodies like energy, chests, and time boosts, but your entire team benefits too! 🎁 It’s a great example of how games are evolving to build stronger communities through cooperative rewards. In-game purchases like these aren't just about individual progress anymore, they're about team success.What do you think? Does team-based monetization add value to the player experience?

Michael Kopelovich October 22

Journal

A good case with AEM in Meta Ads

Last week we had a good case with AEM in Meta Ads (check my last posts to see the whole story!) so I applied the strategy with a different app but in this case... the results were not successful.I am working with a client who recently launched an app. This means that they have NO presence at all in UK, which is the country that we are targeting in this test.This is VERY evident if you go to Revenue Cat and check the data (see screenshot). As you can see, we had zero activity in the country until October 16th, when we decided to launch the first campaign in Meta using AEM and focusing on free trials.If you count the trials from 16th to 20th, you will see 90 free trials in RevenueCat while if you go to AEM, I […]

David Vargas October 22

Journal

Creative Trends in Mobile Games – September 2024

September uncovers some interesting mashups & new creative trends 👇 𝗜𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗿-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗨𝗔 & 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀, 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝗿𝘃𝗲 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝘆:↳Celebrity endorsements can significantly impact game marketing and user acquisition. Antony Starr, looking at you!↳AI is becoming increasingly important in game development and marketing strategies.↳Game creatives are becoming more polished & more complex, utilizing various game features and game genres.𝗧𝗵𝗶𝘀 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁:↳celebrities↳hypercasual inspiration↳genre mashups↳hooks↳animals (sharks!)↳The 3D high production value in casual games↳new gates iterations (mindblowing stuff) Celebrities https://youtu.be/OYAYKkMdcKU Link to the original article.

Matej Lancaric October 22

Journal

Devs can forget about marketing, as publishers handle it.

"Mobile developers can forget about marketing, as publishers will handle it!" This is one of the biggest myths in the post-IDFA mobile market. I’ve worked with nearly all the major publishers: Voodoo, Lion, Supersonic, Crazy Labs, Homa, and I can say for sure: If you want your game to reach the top, marketing must be a priority from day 1. Don't expect your great game to promote itself. And don’t assume the publisher will care for everything without you. Not because there’s something wrong with publishers. But because standing out in today’s overcrowded mobile UA is 𝙚𝙭𝙩𝙧𝙚𝙢𝙚𝙡𝙮 hard. Here’s what you need to consider: • How will you grab the player's attention? • How will your product align with those ads? • Can you outbid your competitors' advertising budget? • How will you test multiple ad hypotheses every month? • […]

Anton Slashcev October 22

Journal

Only 42 games released in 2024 hit 1M+ downloads.

Only 42 games released in 2024 hit 1M+ downloads. (Mobile Casual)That means 7 things:You can find out more https://lnkd.in/dynmZZ4N1. Supermarket Simulator hype train is a THING,2. New games rely on Advertisement Revenue,3. 11 Games made more than $1M in revenue,4. Asia show dominance in user acquisition,5. Puzzle has been and will be leading,6. No big hit from big publishers, yet. 7. 4283 casual games were releasedso chance of scale is less than 0.5%.To find out more about new releases,And keep discussing what’s going onCheck out AppMagicAnd hit me up for a chat.Coming up next:2024 Puzzle Release Game Mechanics!Cheers!PS: There is more to this genre than I can show and talk about in a single post.If you dont find this topic fun, do let me know what do you want to see more on this channel!

Gökhan Üzmez October 21

Journal

Puzzle Games: Loss Aversion to monetize level fails

How do puzzle games use Loss Aversion to monetize level fails?Based on the Playliner research, here are the most common things a player will lose if they fail:• Win streaks progress• Lives• Season pass keys• Event stage rewards• Tournament position• Additional rewards• Infinite Boosters time• x2 Level MultiplierIt’s all about the fear of losing – and driving that next purchase to keep playing.What do you think? Is it a fair strategy or too much pressure?

Anton Slashcev October 21

Journal

Just back from Mobidictum in Istanbul

🔥 Just back from Mobidictum in Istanbul, and the Turkish mobile gaming scene is absolutely on fire! The energy, talent, and excitement from VCs, indies, and seasoned developers are electrifying. The Turkish market is firing on all cylinders, and I couldn't be more impressed. 🎮 Turkish Games to Watch:- Find the Cat by Agave Games 🐱 – A Where’s Waldo-inspired game that’s surged to 2.6 million downloads in the last 30 days.- Magic Sort by Grand Games 🔮 – The latest puzzle hit, raking in nearly $700K in IAPs over the past month.✏️ Some notes from Jakub and my Presentation:- The new Rewarded Video trend is to separate Rewarded ads rewards from the core economy to avoid inflation as seen in Cup Heroes by Voodoo- The 2-phase core with top visibility is the new trend in hybrid casual gaming, as […]

Felix Braberg October 21

Journal

What Is Cozy Gaming? 🎀

Cozy games are a relatively new game genre/type. They help players to relax. There is no FOMO, time pressure, or violence inside this game.Typical for cozy games to have nature or farming topics. And beautiful visuals.The most famous cozy games are Stardew Valley and Animal Crossing: New Horizons.This photo was taken during the last Game Habitat Playtest Session in Malmö. Around half of the games I saw/played were cozy games! New trend? Especially among small indie or solo devs.The growth of its popularity means that people face lots of anxiety nowadays and they are looking for relaxation and calmness 😌Players say that cozy games can help with mental well-being.Do you play any cozy games? Have a favorite one? 🩷P.S. My favs are Unpacking and Monument Valley.

Eva Piatrushina October 20

Journal

Top 4 must-read UA Reports this week

⚡️ Top 4 must-read reports this week for Performance Marketer!1️⃣ The Ultimate Guide to Web-to-App Funnels by FunnelFoxConvert web traffic into app users with this guide. Learn the best practices, tips, and techniques to optimize your funnel and boost conversions.🔗 https://lnkd.in/esmRm6bC2️⃣ The AppsFlyer Performance Index: Edition 17Discover the latest rankings and performance metrics across mobile media sources to optimize your campaigns in 2024.🔗 https://lnkd.in/e7ZkjQT93️⃣ The AppsFlyer Performance Index: 2024 Country EditionA deep dive into the top-performing countries for mobile marketing.🔗 https://lnkd.in/ezj3U6Fq4️⃣ Hybrid Monetization Report by AdInMoGet the latest insights on hybrid monetization trends, with 72% of mobile game developers now adopting this strategy to maximize revenue.🔗 https://lnkd.in/eWDfjP97Which report are you diving into first?

Julie Tonna October 19

Journal

The 3 Stages of Mobile Game Production

The 3 Stages of Mobile Game ProductionHere’s a quick breakdown:𝟭. 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲 𝗣𝗵𝗮𝘀𝗲:• Goals: - Validate game concept - Test core mechanics - Assess market fit • Timeframe: 1 to 3 months • Team Size: Small team (3-10 people) • Content: Focus on core loop and mechanics • Monetization: None • Customer Support: None, but pay attention to player feedback • Risks: - Core gameplay may not resonate with players - Poor marketability ---𝟮. 𝗦𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗣𝗵𝗮𝘀𝗲:• Goals: - Increase player engagement - Enhance monetization strategies - Achieve KPIs for a global launch • Timeframe: 6 to 18 months • Team Size: Medium team (10-30 people, including analytics, marketing, QA) • Content: Expanded content, testing new mechanics • Monetization: Basic shop, starter packs, and offers to test the willingness to pay • Customer Support: Basic channels for test regions • Risks: […]

Anton Slashcev October 19

Journal

Hit-driven nature of Mobile Gaming and Asian Dominance

New report shows the hit-driven nature of mobile gaming and Asian dominance 📈📱Take a look at the chart below — notice how much of the total revenue comes from just the Top 100 games. AppMagic data reveals that in Q3’24, around 54% of all mobile games IAP revenue was generated by the top 100 highest-grossing titles. 📊This really shows how important it is for developers to break into that top tier. Another key trend? Asian developers are leading the charge. 🇨🇳🇰🇷🇯🇵Top-6 revenue-generating games in Q3’24 were created by studios from Asia, showing the region’s growing impact on the global mobile gaming market. 🌏These are just a few highlights from one collaborative slide of the new InvestGame quarterly report!Curious to learn more about M&As, investments, and the public market trends shaping the gaming industry? Check out the full report here.

Andrei Zubov October 19

Journal

Why does this creative work?

Why does this creative work? 👇 Provocative Headline ("BECOME DESIRABLE AS F*CK")↳ The headline uses bold, unapologetic language, immediately drawing attention through its directness and the inclusion of a censored swear word. This approach creates curiosity and a sense of urgency, compelling users to find out how they can "become desirable." Urgency is the key here!Familiar and Relatable Figure (Pedro Pascal Lookalike)↳ The image features a lookalike of a well-known actor, Pedro Pascal, who is highly recognizable and popular. Using a familiar face can help attract users/players because people often respond to celebrities or their lookalikes. His serious expression adds an emotional appeal and intensity to the messaging.Clear Value Proposition ("Read or listen to bestseller insights in 15 minutes")↳ The image offers a clear benefit: quick, bite-sized, yet valuable content. In today’s fast-paced world, people appreciate the promise of gaining useful knowledge without […]

Matej Lancaric October 19

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