#GamingBusiness

Best mobile games don’t just have great gameplay, they master Live Ops. Here is how: They accomplish this over time.By connecting Retention, Playtime, and Conversion for long term success. Often times, secret lies in how you track, and optimize player conversion.Rest is just decision making.Then you get, results…

Casual Casino: Behind the Locked Doors 🗝️ In 2024, the genre saw a 60% revenue surge and a 24% drop in downloads. While the revenue growth is impressive, its structure tells a more important story:🎲 Monopoly GO! dominates—Scopely’s hit alone generates over 50% of the genre’s revenue.💰 Playtika owns 4 out of the top 10 after spending $2.3B+ on two recent acquisitions.With 80% of revenue coming from just three games and only one new release hitting our $50k/month success benchmark, it’s clear—breaking into this genre is tough, even for the big guys 🤯Still, Casual Casino is buzzing with innovation in LiveOps, monetization, and event design—offering valuable lessons for the entire industry! ✍️

Match-3 with Complex Meta: You Shall Not Pass? 🧙‍♂️ At first glance, the Match-3 market seems to be thriving, with revenue up 13% YoY in 2024! But here’s the catch: Royal Match alone accounts for 51% of Tier-1 West revenue! 👑Without Dream Games’ flagship, the genre’s revenue actually declined by 8% YoY—making Match-3 with Complex Meta one of the most monopolized and challenging markets to break into. Of the 60 new titles launched in 2024, 5 crossed our $50K/month success benchmark, including Truck Star and Hollywood Crush ⭐️An 8.3% success rate might seem high, but don’t let the numbers fool you. Many smaller developers are just avoiding the genre, leaving only the most prepared and resourceful teams to take on the challenge.

Playtika Owns 4 of the Top 10 Casual Casino Games 🎰🎲 87% of Casual Casino’s worldwide IAP revenue comes from just two games—Monopoly GO! and Coin Master—making it one of the most consolidated genres in the industry!The Tier-1 West market looks slightly less extreme but it doesn’t change the picture. You can check the full breakdown in AppMagic's latest report: https://lnkd.in/dUTfz33a Can anyone even compete with this level of dominance? Well, Playtika certainly found its way:— In Sep’24, it acquired Animals & Coins developer InnPlay Labs for $300M. 💰— In Nov’24, it made a $2B acquisition of Dice Dreams studio SuperPlay. 💸With Board Kings and Pirate Kings already in its portfolio, Playtika now holds 4 of the Top 10 games in the genre!With such a portfolio, top-tier talent, and deep complementary expertise in slots, Playtika is becoming a serious threat […]

TRACKING RELEASES & TRANSFERS# 4 WEEK, JANUARY, 2025 Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫This one brings releases and transfers to big publisher accounts from the 20th to the 26th of January.I've found 21 titles. 💪🔎I highlight 2️⃣ of them.✅ “Magic Paint: Water Color Sort” by FreePlayThe big publisher Freeplay, which has in its portfolio Hypercasual classics such as “Count Master” (300MM down.) and “Twerk Race 3D” (182MM), has released a Water Sort Puzzle with a coloring metagame. 🎨What sets “Magic Paint” apart is the tie-in between the puzzle and the coloring. 🧩 🖼️Once a tube is filled, an animation starts with the paint inside it painting the image.In addition to coloring, the game also has a renovation metagame and other features. 👍With “Magic”, Freeplay joins the Sort Puzzle with […]

How are the mobile non-gaming industries performing? How does the user behaviour on Mobile look like in different countries? What can we see based on the data? This is a common question I receive when talking to industry professionals. There are a lot of good data sources about (ie. amazing report State of Mobile 2025 released just recently by Sensor Tower ) and I decided to add my part there :). I includes a lot of data points around non-gaming apps categories, ie: Finance, Retail, Travel, Tools, Utilities, Productivity etc.All details how non-mobile gaming was behaving in 2022-2024 you can find in my report 📕 📕 📕 - almost 60 pages with different data analyses, data points around mobile non-gaming (from various data sources).Any feedback is helpful to understand if such materials are useful so once you: ✅ find it valuable and you […]