Supercell’s Super Record Revenue, $3 billion in 2024

Supercell hit a record $3 billion in revenue in 2024 as all of its live games saw sales rise YoY for the first time since 2014. Let's hear from Ilkka, CEO & Co-Founder of Supercell: The past year was a rollercoaster – the good kind of. We had some unprecedented successes and unprecedented challenges. Of the many achievements, failures, risks, and lessons at Supercell that highlighted 2024, two games stand out. On one hand, Brawl Stars exploded by every conceivable metric, like I have never seen before in my entire career. Brawl Stars is a great example of what is possible to achieve even with a relatively ”old” live game when all stars align. It is also the latest example that it truly is possible to create forever games, and the best games never get “old” if you keep them […]

Ömer Yakabagi February 11

Reports

2024 Global Mobile Games Marketing Trends by SocialPeta

Source: SocialPeta The global mobile gaming market in 2024 continues to grow, fueled by increased smartphone penetration in emerging markets and strong in-game purchase trends in established markets like North America and Europe. Both large and small companies are expanding internationally, with significant growth potential in these regions. Key Highlights: Mobile Game Market Continues to Recover: Over 250K advertisers participated in global mobile game ad campaigns in 2024. Hong Kong, Macau, and Taiwan Are the Most Competitive Markets: These regions are the only ones where the average number of creatives exceeds 100. The U.S. leads in the number of advertisers, surpassing Europe. RPG Games Lead in Creatives: RPG games have the highest average number of creatives, exceeding 220 on average—more than any other genre. iOS Creatives Are on the Decline: The share of iOS creatives has dropped below 30%, with new creatives now almost […]

Gamigion February 10

Journal

Mobile Gaming Today: 46

Hola Fam ☃️ Just published our Podcast with Matej, was a big FUN! Bon appetiiit 🦄 Mobile Marketing » Top 10 Gaming Publishers in IAP Revenue in 2024 🚀 1287326723 new AI tools every day! 🤝 Power of Partnership: Mobile Gaming Collaborations ⚠️ Careful with the new adROAS campaigns in Meta! 🔮 The Future of F2P Games & Hybrid Monetization 🐋 How to Monetize Whales Through Milestone Events 🌍 Monetization in emerging markets presents a significant challenge. 🎮 Tracking Game Releases & Transfers 🔥 Screw Master 3D: Hybrid Casual is on Fire 🏆 Top 10 Tripeaks Solitaire Games Industry Highlights » Türkiye: Rising Gaming Empire’s 5-Year 🧩 Why Some Puzzle Games are More Addicting? 🇻🇳 Vietnam’s Gaming Ecosystem & Regulatory Changes 📉 Take-Two Gaming Report: Losses Increased by 36% 🚨 Apple Faces Investigation in China Over Monopoly 📊 MTG posts […]

Gamigion February 10

Journal

MTG posts 7% YoY Q4 Growth: Strong Mobile Gains and Strategic Acquisitions

In the fourth quarter of 2024, Modern Times Group generated revenue of $155 million. Snowprint made its first organic contribution to MTG's performance in Q4 2024, following its acquisition in October 2023. Modern Times Group recorded a 7% year-over-year growth in net sales, reaching $155 million, driven by 9% organic growth and a 6% increase in constant currencies, according to the firm's Q4 2024 financial results. User acquisition spending in Q4 amounted to $62, representing 40% of revenues, up from 38% in the previous year. The tax expense amounted to -$8 million, leading to a total net income of -$22 million. Cash flow from operations was $30 million, and cash and cash equivalents at the period's end stood at approximately $324 million. Steady revenue growth in FY 2024 For the full year of 2024, MTG recorded a 3% YoY increase in net sales, […]

Isa Muhammad February 10

Highlights

Valve Bans In-Game Ads: A Bold Move

Valve Bans In-Game Ads: A Bold Move Valve corporation has updated its policy to strictly ban in-game ads as a monetization strategy for developers. While this may please gaming purists, I see some challenges this could create for developers and the industry overall.Key Impacts: • Economic Limitations for Developers: Removing ads as a potential revenue stream limits options for developers, particularly those working with F2P models or small-scale projects. • Reduced Accessibility for Tier 2/3 Regions: Ads often help monetize players in regions where spending on microtransactions is less common, making this a missed opportunity. • Missed Potential with Intrinsic Ads: Brand integrations (e.g., seeing Coca-Cola ads on a racetrack) can enhance immersion without breaking gameplay, yet Valve’s stance cuts off this possibility.While I understand Valve’s decision aligns with its audience and focus on premium experiences, this move underscores the […]

John Wright February 10

Journal

The Power of Partnership: Mobile Gaming Collaborations

Welcome back to The Power of Partnership, where we explore the latest and most exciting collaborations in mobile gaming. This month, we’re diving into partnerships that bring fresh content, unique experiences, and even real-world impact to players. From nostalgic crossovers to innovative sustainability efforts, these collaborations continue to push the boundaries of what’s possible in mobile gaming. Stumble Guys x Care Bears Love is in the air in Stumble Guys as the game partners with the iconic Care Bears™ to bring a heartwarming splash of color to the Stumbleverse. Launching on February 14, this Valentine’s Day-themed collaboration introduces five Care Bear skins, one victory animation, and two emotes, ensuring players can spread kindness while stumbling their way to victory. Jake Bales, SVP & GM for Stumble Guys, shared his excitement about the collaboration: "What better way to celebrate Valentine’s season […]

Michael Kopelovich February 10

Journal

Vietnam’s Gaming Ecosystem and Recent Regulatory Changes

Vietnam’s Gaming Ecosystem and Recent Regulatory Changes Over the past few days, we’ve seen significant news regarding the Vietnamese government’s decision to enforce stricter regulations on game submissions and approvals, following a similar path to China.As many of us know, China only approves a few hundred games annually, creating a major hurdle for Western developers who want to reach Chinese players without relying on specialized local publishers or partners.The key difference between China and Vietnam lies in the value of their markets. China boasts both high-quality users and immense scale, making any disruption or potential loss of earnings for Western developers a serious concern.In contrast, Vietnam’s monetization potential is relatively modest. User behavior is similar to that of most Tier-3 markets, and LTV generally range between $0.10 to $0.40c, depending on the game genre.That said, Vietnam has emerged as a […]

John Wright February 9

Highlights

Jobs in Mobile Gaming: 31

🎨 963 Jobs in Mobile Gaming » 1-8 February 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Analytics Engineer Scopely 🇲🇽 Senior Full Stack Engineer (Platform) - Scopely 🇮🇪 🇪🇸 Game programmer & New Game Founder, Spark Supercell 🇫🇮 Senior Game Programmer, Squad Busters Supercell 🇫🇮 Senior Software Engineer- Website Development Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer - Developer Services, ZMGT Zynga 🇨🇦 Principal Software Engineer - Game Services, ZMGT Zynga 🇨🇦 Senior Software Engineer (Client) - Wizard of Oz Slots Zynga 🇺🇸 C# Client developer Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 Unity Technical Lead Playtika 🇵🇱 Software Developer Moon Active 🇵🇱 Unity Developer Moon Active 🇮🇱 Technical Support Engineer (Tier 3) […]

Gamigion February 7

Journal

Take-Two Gaming Report: Losses Increased by 36%

Take-Two Interactive released its report for the third quarter of fiscal 2025, which spanned from October 1 to December 31, 2024. Here's what it revealed. ▫️Take-Two reported net revenue of $1.36 billion, which is 1% lower than the previous year. ▫️Almost all revenue came from digital game sales—96% or $1.31 billion. ▫️The leading platform for Take-Two remained mobile, accounting for 54% of revenue. Console games contributed 37%, while PC and other platforms made up 9%. ▫️The total net bookings for the quarter rose by 3% to $1.37 billion. ▫️Losses couldn't be avoided. During the quarter, Take-Two lost $125.2 million, a 36.6% increase compared to the previous year. ▫️Overall, the company is pleased with the quarterly results. Although the mobile division led by Zynga earned less than expected (mainly due to a downturn in the hyper-casual games segment), overall operational metrics […]

Ömer Yakabagi February 7

Highlights

Türkiye: Rising Gaming Empire’s 5-Year

When you think of recent massive mobile gaming fundraisings, Turkiye is the first country that comes to mind.What secret sauce links Peak Games, Gram Games, and Rollic? It’s much more than their Turkiye origin—they’re architects of the casual and hyper-casual gaming boom. Their exits didn’t just validate Turkiye’s market potential; they catalyzed a 4B+ investment surge with over 150 deals in the past five years, positioning Istanbul as a strategic hub for global gaming innovation.But here’s the kicker: Those figures don’t include the seismic $2.5B fundraising (50/50 split between equity and debt) rumored to be in play for Dream Games. If confirmed, this deal wouldn’t just break a record of being the most prominent gaming fundraising; it would shatter them, surpassing even Europe’s flashiest tech rounds. To put it bluntly, Turkiye isn’t just part of the mobile gaming conversation—it’s writing […]

Gamigion February 6

Highlights

Playable Factory secured a strategic investment from Ludus Ventures

The partnership, combining Playable Factory’s proven expertise with Ludus Ventures’ strategic insights, is set to redefine Interactive Advertising. Playable Factory, a leader in gamified advertising and interactive ad technologies, has secured a strategic investment from Ludus Ventures. This partnership will further enhance Playable Factory’s leadership in both its core playable ads business and its growing focus on non-gaming applications, enabling the company to deliver even greater value to brands across diverse industries. The investment will help the company expand its innovative web tools, refine its industry-leading playable ad solutions, and unlock new opportunities in emerging markets. Ludus Ventures’ extensive experience in scaling successful technology companies makes this partnership uniquely strategic with a portfolio that includes brands like Monetizr, specializing in gamified rewards, and Goama, a brand in gamification services, Ludus Ventures brings unmatched expertise in interactive solutions. Backed by General Partners with […]

Ömer Yakabagi February 6

Journal

Apple Faces Investigation in China Over Monopoly

China's antitrust regulator is preparing an investigation into Apple, Bloomberg reports, citing sources familiar with the situation. The potential subject of the investigation is the App Store's policies. According to Bloomberg, Chinese authorities suspect that Apple forced app developers to pay excessively high fees — ranging from 15% to 30% depending on their income levels. Additionally, the antitrust officials intend to assess the legality of prohibiting the use of alternative payment systems and mobile stores on iOS. It is reported that the State Administration for Market Regulation (SAMR) in China began discussing this issue with Apple executives and developers last year. Representatives from Apple and SAMR did not comment on the Bloomberg report. Notably, Chinese developers had previously attempted to sue the corporation, accusing it of imposing excessively large commissions in the App Store. Their efforts were unsuccessful. In May […]

Ömer Yakabagi February 5

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