Motivations in Gaming
It seems to me that there is a lot of discussion about retention rates, conversion rates, growth, data, and design in gaming, although there is much less discussion about users' motivations in gaming.This is especially true when it comes to understanding the motivations of users in different countries. As the data shows that these motivations differ. We often highlight differences in the popularity of different gaming genres in different countries, forgetting that these differences are often the outcome of different motivations.- For example, research on gaming in India has shown that Indian gamers see more value in gaming together (one player is quoted as saying, "I feel better when I play with others. It is a way to interact with people and it is better than playing alone. You learn from other players and you also can teach them something.") […]