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Motivations in Gaming

It seems to me that there is a lot of discussion about retention rates, conversion rates, growth, data, and design in gaming, although there is much less discussion about users' motivations in gaming.This is especially true when it comes to understanding the motivations of users in different countries. As the data shows that these motivations differ. We often highlight differences in the popularity of different gaming genres in different countries, forgetting that these differences are often the outcome of different motivations.- For example, research on gaming in India has shown that Indian gamers see more value in gaming together (one player is quoted as saying, "I feel better when I play with others. It is a way to interact with people and it is better than playing alone. You learn from other players and you also can teach them something.") […]

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2024: Endings And New Beginnings

I had a transformative experience in 2023 ✨ I am ready to finally share a life-changing experience I had during a three-week trip to Colombia at the end of 2023. For full disclosure, I meant to release this post much earlier, but it stayed in my drafts since January as I couldn’t finalize it. I needed time to process what happened, what I was going through, and where I am going now. A lot happened in my personal world in the first six months of 2024. I want to share the retrospective journey of what led me to discontinue Kylan, the game studio I kicked off in Vietnam in November 2023 with two co-founders (more to come in the podcast in August), and soon after what led me to start another business in April: Olivya. I am excited to share […]

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Top Games Reclaiming Revenue Share in 2024

There is a lot of discussion in the gaming industry about projects like Monopoly Go, Brawl Stars, and Royal Match. I thought it would be interesting to analyze data to see if the growth of such projects increases the share of total mobile gaming revenue taken by top games.This analysis is based on worldwide Data.ai data (top Google Play games by revenue divided into buckets: "top 10 games by revenue," "top 11-50 games by revenue," etc.). It includes data for recent months as well (2024 data covers January-May).Interestingly, the share of revenue held by top games was decreasing in recent years, but this trend reversed in 2023 and accelerated in 2024. Simultaneously, we see a growing share of revenue coming from smaller projects (i.e., games outside the top 1000 list).

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What I Wish I Knew Founding a New Studio in 2024

What I Wish I Knew Founding a New Studio (Again) in 2024… 🤦🏻‍♀️ Coming from mobile development, my mindset has always been on #testing, #learning, #improving and repeat... Sometimes 'winning', sometimes 'failing', sometimes pivoting, sometimes discontinuing. That’s the nature of running multiple experiments 👩🏻‍🔬🤷🏻‍♀️ I approach building talks like I approach building a product. I test the talk, and get learnings to iterate for future talks/workshops💡But in this case, it was more than a normal talk I’d give because I was doing a full retrospective of my entrepreneurial journey for DevGAMM #Vilnius and share with no filter my top 5 mistakes as an entrepreneur. Over the past decade, I built 5 ventures, 2 of which are still ‘alive’. One of them, Rise and Play, is in its 3rd year of growing revenues, allowing me to focus full-time on it. The […]

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Passion For Games Is A Huge Business Advantage

Why? 1. Passion = KnowledgeEver met someone who lights up when discussing a topic?They can talk for hours, knowing every tiny detail.This deep immersion can't be faked—it's driven by passion.2. Passion = Understanding the AudienceIf you love the games you make, you know exactly what your audience wantsBecause you are the audience!3. Passion = High Product ValuePassionate creators can't tolerate mediocrity.They strive to enhance every aspect of the game, adding interesting details and putting their soul into the project.Players notice this dedication.4. Passion = Going the Extra MileEvery project faces tough moments.In these times, the willingness to go the extra mile is crucial.Those who don't care will give up.Those who love the game will find creative solutions to succeed.Of course, other qualities are essential in game development.Game design, business skills, management, strategy, etc. All are critical.But a love for games […]

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Mobile Gaming and Apps in CEE

I was building reports on various regions, but I wasn't sharing much about Central and Eastern Europe (CEE region), even though I'm from there and work primarily with that region (I added some additional countries too)..  Of course, CEE countries aren't priority markets for most mobile gaming and app companies, but I thought it would be valuable to offer more perspective on our region. For that reason I made it quite detailed (and long as the consequence).➤ CEE countries can be a very interesting niche for many companies, especially smaller ones that struggle to compete in Tier 1 markets.➤ If you are from any of the markets covered by the data (Poland, Ukraine, Romania, Hungary, Czechia, Slovakia, Greece, Croatia, Serbia, Lithuania, Latvia), these reports should be useful for understanding the dynamics of mobile gaming and apps market in your country […]

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The Power of Communication

I’ve remembered today that one of my colleagues described the way I talk to people as “Graceful Communication”. Nowadays, effective communication is more critical than ever. Whether we are interacting with clients, colleagues, or stakeholders, the tone and approach we use can make a significant difference. When engaging with clients and customers, a calm and friendly demeanor builds trust and fosters long-lasting relationships. It shows that we are approachable, understanding, and genuinely interested in their needs. This approach not only enhances customer satisfaction but also encourages positive word-of-mouth and repeat business. Communication that is supportive and respectful creates a healthy work environment. It promotes collaboration, boosts morale, and increases productivity. When team members feel valued and heard, they are more likely to contribute their best ideas and efforts.Pushy and aggressive communication can lead to unnecessary stress, misunderstandings, and conflicts. While […]

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Mobile Gaming and Apps in LATAM

Mobile gaming and apps are mature and competitive verticals. At the same time, many regions still hold strong potential for significant growth in the coming years. LATAM is one of such regions; particularly within the mobile sector (including mobile gaming, non-gaming apps, and the overall mobile industry).In the last months, I had a lot of discussions around that region. Since a lot of data points about mobile technology, gaming, and apps are scattered across various places, I decided to compile them (similar to how I approached the mobile, gaming non-gaming in previous posts in iOS, Africa, India, gaming overall). It starts with more general data and then it gets more and more detailed.- general data about LATAM- growth of internet and mobile connections (based on many sources)- detailed data about gaming and mobile gaming in LATAM (based on data ai data)- […]

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Mobile Gaming in India

India is a country with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this country. Since a lot of data points about mobile technology, gaming, and apps are scattered across various sources, I decided to compile them (similar to how I approached the gaming, iOS, and Africa data in previous posts). It starts with more general data and then it gets more and more detailed.- general data about India- growth of internet and mobile connections- detailed data about gaming and mobile gaming in India- detailed information about apps in India

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iOS in 2024?

In recent years, there have been many changes within the iOS ecosystem.✅ What does the current iOS ecosystem look like?✅ How do iOS users differ from Android users?✅ How does iOS perform across different mobile gaming and non-gaming genres?✅ How does iOS data change when we exclude China?✅ In which countries does iOS have a strong presence, and where is it less dominant?✅ What insights can we derive from this data?Industry professionals frequently ask me these questions. After recently analyzing these topics, I'd like to share some data points gathered from various sources.

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Mobile in Africa in 2024?

Africa is a region with strong potential for growth in the coming years, particularly in mobile gaming, non-gaming apps, and the overall mobile sector. Having been involved in several Africa-focused initiatives in the last years (with an emphasis on mobile gaming), I've observed this potential firsthand.However, reliable data about this market can be difficult to find due to its scattered nature. Let's explore what existing data tells us about Africa. I recently conducted some analyses and would like to share some parts of it here. I think it should be useful for some people exploring that region.

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Gaming in 2024?

How are the gaming and mobile gaming industries performing? What can we see based on the data? This is a common question I receive when talking to industry professionals.I've recently conducted internal and external presentations on gaming, and apps (with a focus on mobile gaming) and wanted to share some data points I've gathered from various data sources.

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