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Mobile Gaming Today: 40

Hej Fam!Ready for the last Mobile Gaming Today of the year?Let's go!Some cool news here 🕺🏻Was included in the ‘Top Gaming Insights Sources’ list made by AAA Agency.Kudos to everyone who supports this lovely industry 🐿️Let’s get this party started!Weekly Quote: Christmas & NY Edition“Our minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrolls—just you, your priorities, and the freedom without interruptions.” ¯\_(ツ)_/¯Mobile Marketing» Match Factory’s Success & Gameplay Mechanics⚡️ Game Analysis: Spyke Games’ Tile Busters🎅 2025 App Marketing Predictions 🤝 Power of Partnerships in Gaming🌏 Mobile Gaming in South East Asia🎢 ‘Pick Me Up’ By SuperSonic📊 New AdROAS in Meta🔔 Push Notifications Guide📚 New week & New case study🔗 Cross-Promotion for Mobile Games🧠 Smart Signal IntegrationIndustry Highlights» Top 10 Predictions for Mobile Gaming in 2025☃️ Survive(d) to 2025🌍 Mobile Games Downloads Heatmap🏅Sports Apps are becoming increasingly popular💼 […]

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Stakeholder and Executive Expectations Management in Iterative Development

Iterative development vs. business. How do we as an industry still tackle it wrongly most often? Where is the trust in real iterations?This article focuses on stakeholder and executive expectations management during iterative development and it’s partly a continuation post to my post about iterative game development (see more: https://gamesalchemy.substack.com/p/2-get-iterative-game-development): Business vs. Real and True Iterative DevelopmentOverall, trying to keep it a bit shorter this time; if we would follow right type of iterative approach, we shouldn't limit ourselves with the constraints of business too much. Yet, we do that by setting strict timelines, deadlines, budgets, and such — and, sometimes, even set in place strict game design documents, and similar things, to be followed madly beyond true iterative means. What is set in place, in this context, it is usually done by management, or team in collab. with management.Real […]

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Arcane was a disaster and a function of IP narcissism

Yes, Arcane was a disaster and a function of IP narcissism. It's transmedia bingo 18 different ways. From the Bloomberg exposé:• Riot spent about $250 million on two seasons of the series• Four people with knowledge of Arcane’s production said the company didn’t have a robust plan to recoup the cost of the show before it launched.• Riot believed the show would be the first of many produced by its new entertainment division, which would transform the Los Angeles-based company into the next Walt Disney Co.• Netflix paid Riot $3 million an episode and Tencent an additional $3 million for the rights to show it in China.• Those payments amounted to less than half the total cost. • The company scaled back its Hollywood ambitions recently, ending Arcane and pausing development on other adaptations. • The pricey passion project, backed […]

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Annual Review 2024

At the end of each year, I’ve reflected on the past 12 months, what have gone well, what hasn’t gone well and what things I look to improve. The format has been evolving pretty much every year. Here are my previous reviews from 2020, 2021, 2022, and 2023.I’ve always used templates to examine my year in review. These are Sahil Bloom's annual review and Steve Schlafman's Ultimate Annual Review. Also I’ve used the ones from James Clear and Chris Guillebeau.Let’s get into the learnings from this year.What went well this year?After much reflection, browsing my journals from 2024, these are the things that went well this year on all fronts.Personal Life Developments2023 has been a transformative year on the personal front. My kids have grown a lot. They're doing great in school and developing amazing personalities. We moved into a […]

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Mobile Gaming Today: 40

Hej Fam! Ready for the last Mobile Gaming Today of the year? Let's go! Some cool news here 🕺🏻 Was included in the ‘Top Gaming Insights Sources’ list made by AAA Agency. Kudos to everyone who supports this lovely industry 🐿️ Let’s get this party started! Weekly Quote: Christmas & NY Edition “Our minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrolls—just you, your priorities, and the freedom without interruptions.” ¯\_(ツ)_/¯ Mobile Marketing » Match Factory’s Success & Gameplay Mechanics ⚡️ Game Analysis: Spyke Games’ Tile Busters 🎅 2025 App Marketing Predictions 🤝 Power of Partnerships in Gaming 🌏 Mobile Gaming in South East Asia 🎢 ‘Pick Me Up’ By SuperSonic 📊 New AdROAS in Meta 🔔 Push Notifications Guide 📚 New week & New case study 🔗 Cross-Promotion for Mobile Games 🧠 Smart Signal Integration Industry Highlights […]

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My Top 10 Predictions for Mobile Gaming in 2025

My Top 10 Predictions for Mobile Gaming in 2025: 1. 🚨 Stagnation ahead • Expect slow growth in revenue and a slight drop in downloads. Rising costs for user acquisition and marketing are making things tough.2. 💳 Alternative stores take the stage • Developers are moving to platforms like Amazon, Appstore or Galaxy Store and embracing web payments to avoid heavy app store fees.3. 🤝 IP collaborations will thrive • Big games are teaming up with famous brands for live-ops events. It’s a marketing and engagement win-win.4. 🧩 Puzzle games rise to the top• Puzzle games will dominate revenue growth, while action, arcade, and simulation games lead in downloads.5. ⚡ Hybrid casual is the new trendsetter • Games with simple yet engaging mechanics are blending monetization models and extending live-ops.6. 📈 M&A heats up• Major players will expand portfolios through […]

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About helping Founders as an Investor:

The hardest things about helping founders as an investor: - Making the founder feel they're not alone. It's "against the odds" difficult to make a startup successful- To not work from the position where the founder feels they need to interact like a subordinate- Finding the balance between being supportive while maintaining necessary objectivity- Knowing when to be hands-on vs when to step back and let founders find their own path- Building genuine trust that enables founders to share real problems, what keeps them up at night- Accepting that sometimes the best help is simply listening, not trying to solve everything- Resisting the urge to pattern match too quickly based on past experiences- Understanding that each founder's journey is unique, even if challenges seem familiar

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End Of Year Soul Review

It’s that time of year again—rushing to close the business, meet deadlines, and prepare for the holidays that inevitably take up mental space. Usually, the end of the year is a time people wind down, process the year, and gear up to dive back into the grind come January. I get it. It can feel like an endless race. All you want at the end of the year is to stop thinking about work, let alone examine yourself. But when is the right time to work on yourself, if not now? I mean to review your year not just from a business perspective but also from an inner one. For the past seven years, I’ve made it a point to do an EOY (End-Of-Year) review. It has become a routine —a chance to step back and evaluate my life choices […]

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History of Match 3

The combined lifetime revenue of the big Match 3 games is $24 Bil. 🤑 and 5 Bil. downloads 🤯 on mobile. We covered the 13 years long evolution in our most longest and comprehensive episode yet 😎 looking at the top grossing games in the current charts. The overall trend of the market suggest it is an elite club as during the last 3 years there are no new games with critical scale as Laura pointed out. Space Ape Games's Chrome Valley Customs, released in 2023, being the most successful one with $40 Mil. lifetime revenue. To get a comparison, Dream Games's Royal Match was doing $20. Mil. a month 1 year after release, currently $120 Mil. per month 😅 and even King's Candy Crush is still making $80 Mil. a month, being a 13 years old game 👵. Having […]

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Mobile Gaming in South East Asia

South East Asia is a region with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this region. For that reason I created that report covering mobile topics (with strong focus on mobile gaming and mobile apps) in South East Asia (especially: Vietnam, Thailand, Cambodia, Indonesia, Singapore, Philippines, Malaysia). - general data about internet and mobile in South East Asia - detailed data about mobile gaming in South East Asia - detailed information about mobile apps in South East Asia

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‘Pick Me Up’ By SuperSonic

HYBRIDCASUAL STUDIES“PICK ME UP” BY SUPERSONIC & HIBOX Hello, Mobile Gaming Fanatics! 🤪Last month, I posted about Supersonic from Unity's competition for new Hybridcasual titles (link in the comments). 💪Among the sub-genres being focused on in the competition is Idle Resource Management (IRM).To support your search for a new IRM 🤩, I bring you a study of the new game that is starting to be successful, “Pick Me Up”.Developed by Hibox and published by Supersonic, “Pick Me Up” is an excellent case of how to build an IRM game from an everyday theme.The theme of “Pick Me Up” is the car-sharing business (a.k.a. Uber). 🚗📲Hibox's version is detailed and fine-tuned, giving the player the feeling of opening a new ride-sharing startup! 👏👇 Swipe through the slides below and see similarities between the game and the Uber app. 👇The game has […]

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Experts’ Favorite Games of 2024

What is your favorite game to play in 2024?I asked 5 Game Industry Experts, here they are: Matej , UA and Marketing Consultant,Capybara Go!You know him from two & a half gamers,His pick is an absolute revenue making machine,Scaling big time in mobile platform, Eric, Principal at Gossamer ConsultingWorld of Warcraft: The War Within.‘’Even after 20 years, WoW remains the gold standard for the MMO genre.’’And he is absolutely right.This particular expansion features‘’ ↳ a compelling storyline ↳ innovative additions like scalable Delves, ↳ the Hero Talents system, ↳ and Warbands for shared character progression’’ Renata, Head of PR at UGC NinjaRoyal Match by Dream GamesShe is particularly interested in Level and progress system, and as she isAround lvl 777, it’s safe to say she is addicted.Sergei, LiveOps Director Wargaming,Astro Bot and also mentioned Helldivers 2.We know he like spending […]

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