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Hit-driven nature of Mobile Gaming and Asian Dominance

New report shows the hit-driven nature of mobile gaming and Asian dominance 📈📱Take a look at the chart below — notice how much of the total revenue comes from just the Top 100 games. AppMagic data reveals that in Q3’24, around 54% of all mobile games IAP revenue was generated by the top 100 highest-grossing titles. 📊This really shows how important it is for developers to break into that top tier. Another key trend? Asian developers are leading the charge. 🇨🇳🇰🇷🇯🇵Top-6 revenue-generating games in Q3’24 were created by studios from Asia, showing the region’s growing impact on the global mobile gaming market. 🌏These are just a few highlights from one collaborative slide of the new InvestGame quarterly report!Curious to learn more about M&As, investments, and the public market trends shaping the gaming industry? Check out the full report here.

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15 Insightful take aways from Mobidictum

15 Insightful takeaways from Mobidictum that you want to hear:✦ Location was great and everyone was happy with it.↳ Easy to get in and out (besides Istanbul traffic).↳ Breakfast and lunch were amazing, but coffee was not.✦Major stakeholders from last year with big booths:↳ Were only present with their business developersand some didn’t even show up, that’s not good.✦Pretty much every game tech is looking for a gamedeveloper who has ‘’potential’’. Where are they?↳ Probably at home, working on the game.✦While these developers looking for investment:↳ because publisher deals and trust are damaged.✦Meanwhile investors looking for early metricsand staying away from new developers,↳ So the whole thing is ‘’TANGLED’’✦There were almost only B2B people, so whoever you↳ run into either something to sell or buy.✦Great positive vibes among all the people on the floor.✦Too little time, too many people to […]

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Data Dump Friday; Oct 18th

Data Dump Friday; Fri Oct 18th, Week 21 𝗝𝗮𝗽𝗮𝗻’𝘀 𝗣𝗖 𝗠𝗮𝗿𝗸𝗲𝘁 𝟯𝗫’𝗗 𝗦𝗶𝗻𝗰𝗲 𝟮𝟬𝟭𝟵• Similar trend when working with clients: Japan stands out.• Apex Legends famously has a devoted Japanese player base.• How to figure out where to go next with the insight?• More Japanese localization and characters?• The West needs to spend more time understanding how they broke through in Japan to begin with.𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗼 𝗛𝗮𝗱 𝗔 𝗠𝗲𝗿𝗲 𝟯 𝗠𝗼𝗻𝘁𝗵 𝗦𝗟• Early ARPU signs must have reinforced the decision to launch, but the shape of the ARPU is uncertain. How did they calibrate UA?• This is where the DS team made big bucks (if they were right).• The team thought long soft launches drain morale, which is potentially why Squad Busters launched early.• MiHoYo thinks they can will games to No. 1.𝗢𝗙𝗙 𝘁𝗵𝗲 𝗚𝗥𝗜𝗗 𝗚𝗢𝗘𝗦 𝗢𝗙𝗙 𝗧𝗛𝗘 𝗚𝗥𝗜𝗗• Web3 […]

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Consumer Sentiment in Different Countries

How and where will consumer spending rise in mobile gaming, apps, and subscriptions? This question is complex, and I frequently write about the various data surrounding this topic. We usually approach this from a content perspective (who will create the next gaming or app hit etc.).However, it's equally crucial to examine this from the consumer's viewpoint. How do consumers in different countries perceive their current situation? What are their expectations for economic growth in their countries and their personal financial growth? I often analyze these topics. Below are the results of extensive research conducted on a significant number of consumers across various countries (GWI, Q2 2024).This research reveals consumer sentiment in different countries (based on the question: "In the next 6 months, how do you think the following will change?") regarding their country's economy and their personal finances. The results […]

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Situation in Mobile Gaming & Non-Gaming

What is the situation in mobile gaming and non-gaming after the first 3 quarters of 2024? I am adding data here, although in general what we can see:▪️ The situation in mobile gaming in-app is improving (slowly, although with some optimistic trends)▪️ As I expected earlier it will have ~5% YoY growth during the whole of 2024 (latest estimates from Newzoo share a similar trend for the next months)▪️ In both platforms, gaming, and non-gaming revenue grows faster than downloads (is that the effect of focusing on high-value users in the whole industry?).▪️ Non-gaming is growing faster than gaming, although I would be very cautious with statements that heard at a few presentations like "non-gaming is eating the gaming". Even if such a process was some time ago, it plays a much less important role now. Additionally, it is just […]

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3 Pillars of a Successful Game Studio Founder & Director

⭐️ 3 Pillars of a Successful Game Studio Founder and DirectorIn a recent workshop by Amir H. Fassihi, creator of the famous Children of Morta, he shared a powerful framework for what it takes to be a successful Game Studio Founder and Director:1. 🧠 Creative (World of Imagination):A great founder must have a boundless imagination, big dreams with high hopes. They need to generate fresh, innovative ideas and have an open mind with a broad vision for what’s possible. Creativity is the engine that drives all new projects.2. 👷🏻 Execution (Real World):However, ideas and dreams alone aren't enough. A founder needs to have the ability to bring these ideas to life—whether executing solo or leading a team. It’s about translating those imaginations into tangible results in the real world.3. 👀 Grand Vision (The Bridge):Finally, the bridge between imagination and execution […]

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AVG Rating in App Segments in US

Quality matters, especially in a competitive space like the app and game market. For games and apps, their rating is one of the easiest and fastest ways for users to understand the value and quality of the product. When encountering a problem with a specific app campaign in a country, it is essential to check the app or game's rating in that country.This seems obvious, yet I'm still surprised by how many people involved in user acquisition activities fail to check ratings or discuss with different teams at their company how to improve them.To see the importance of this topic, it's enough to look at data showing the average app and game scores in the US in recent months (games sorted by revenue + apps, iGaming apps sorted by downloads). Here we segments including top 10 apps, top 21-50 games […]

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An Analysis of Google Play Data in the US

Many discussions might lead one to believe that mobile gaming is a well-established industry with minimal shifts. However, a closer look at the data often reveals a different picture.An analysis of Google Play data in the US (using Sensor Tower) shows a recent decrease in the average number of years since release. While still high, this metric demonstrates strong dynamics in the industry..."

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Mobile Ad Spend in US by Industries

Simple, although very powerful data showing changes in the mobile ad spend in US by industries (based on eMarketer). Why it is important?▪️ Growth: It shows how verticals like Retail, CPG are getting strong on Mobile. ▪️ App Monetization: With approximately 80% of mobile ad spending occurring within apps, this shift indicates a change in app monetization strategies, especially towards hybrid models. This is crucial for mobile games, as increased non-gaming ads within them signify a move towards true hybrid monetization with potentially lower cannibalization rates. Since eCPMs for these ads might not be tied to in-app purchase probability, it allows for diversified revenue streams.▪️ Industry-Wide Shift: This trend reflects the adoption of data-driven strategies, user acquisition (UA), and measurement techniques, previously common in mobile gaming, by other sectors like retail. ▪️ This is evident in the job market, where […]

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26 years – 26 professional learnings in this life

🎈🎂✨ 26 years & 26 *professional* learnings in this life ↓1. You can't go wrong with being authenticYou can go wrong with acting as someone you are notBut nobody can do you better than youBe you2. Delegation is key to maximizing your impact The more you delegate, the more you will be able to executeThink of delegation as the compound interest in financesYou are buying your future self more time3. To make a difference you must have skin in the gameBeing half in half out won't get you there4. Caring is powerfulCaring makes you curious, run the extra mile, and do an exceptional job.Find something you care about and make it your profession. 5. I thought friends were a distractionSo I'd shoot out of any plans and just focus on my computer. The truth is that the right friends will […]

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What Is Wealth For You?

I used to believe wealth = money (while you sleep) only.Through reflection talks with my coach, I realized my motivation has never been to chase money, and more importantly, what for? Source: Rich Dad Poor DadWealth is a personal concept.Reflecting on my first year as an entrepreneur with Rise and Play — signing 32 clients, traveling to 13 destinations for talks and workshops, and launching two startups such as Olivya—did I become ridiculously rich? Hell no.But have I become wealthier? Absolutely.🌏 Traveling to incredible places around the world (Colombia, India, Finland, Spain, France, Lithuania...), all while being paid to do what I love.⏱️ Choosing who I work with and when I work.🫶 The deep connections I made with new and old friends, experiences, and memories😫 Growing personally—often painfully—each day 🧘🏻‍♀️ Feeling at home in my body in most days⭐️ Developing […]

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Online Ads get better, or we get used to them?

Are online ads getting better, or are people getting used to them...? Anyway it is interesting to see that the attitude towards online advertising is not going more negative over time…(very interesting research done over a few years on a substantial number of users in different markets via Consumer Insights Global survey, the last edition done in August 2024)

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