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The harsh reality of Mobile Game Dev in 2025

The harsh reality of mobile game dev in 2025: 97% of mobile games fail. Over the past 3 years, 139,396* games were launched. Only 3,704 reached at least 1 million downloads. โ†ณ Thatโ€™s a success rate of less than 3%. Most games donโ€™t even cover their development costs. Does that mean success is impossible? No. But itโ€™s very difficult, even for experienced teams. Plus, the mobile market isnโ€™t growing like it did during the pandemic.Here are two main paths forward for new teams:๐Ÿญ. ๐—ฅ๐—ฒ๐˜€๐—ถ๐—น๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ & ๐—œ๐˜๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€ข Build a strong testing pipeline. โ€ข Keep learning from multiple failures. โ€ข Have a very long runway (>2 years) until success๐Ÿฎ. ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฒ ๐—ข๐˜๐—ต๐—ฒ๐—ฟ ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ๐˜€ โ€ข Think about PC, UGC, or web games. โ€ข They might offer smaller revenue, but better chances. โ€ข Itโ€™s a different risk-to-reward ratio.One thing is clear: Thereโ€™s no easy […]

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Mobile Gaming Today: 42

Hey Fam โ˜ƒ๏ธ Hope you had a healthy, nice start to 2024! Letโ€™s start with my favorite NY post on LinkedIn :)) Sweet work by Supercell Letโ€™s start with a big THANK YOU. Already reached 6.4K followers on LinkedIn ๐Ÿ•บ Super grateful for all the love and support. Thank you, Gaming People! Game of the Week Magic Sort by Grand Games Magic Sort is an innovative sort puzzler that tries to disrupt the whole Sort genre, driven mainly by Ad Revenue. It applies the typical Royal match high production formula, together with some innovation regarding the core gameplay, such as fail state monetization. This is all validated by the 30M$ raise. Will be on Two & Half Gamersโ€™ podcast this week. Mobile Marketing ยป How to Create Playables ๐ŸŽจ Importance of Mixing Creatives in Meta ๐Ÿ† 2024 Top Hypercasual Mobile […]

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Mobile Game Leaders: 2024 Analysis

Market Performance Global consumer spending on Mobile Games declined for the second consecutive year, reaching $107 billion in 2023. Mobile game downloads fell for the first time, totaling 88 billion. Emerging Trends Casualization: There's a notable shift towards more Casual Gaming experiences, with Mid-core games facing challenges connecting with their audiences. Brands & IPs: Brands are increasingly engaging in partnerships to attract new audiences, leveraging well-known intellectual properties to enhance appeal. Regional Developments Chinese gaming companies have significantly expanded their global presence, with China-based publishers capturing a third of global revenue. They've successfully entered markets like Japan & U.S. through quality production and localization efforts. WeChat Minigames Are Crushing It in China Technological Innovations Advancements in cloud gaming and AI integration have been pivotal. Big Studios like Tencent and NetEase are leading with cloud gaming platforms and AI-driven game features, […]

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Dark and Darker by Krafton

Dark and Darker mobile โš”๏ธ published by Krafton Inc. is on its way to launch in the first half of 2025. We couldn't wait, so we reviewed the PC version of the game and looked at the different monetization models that the mobile game will probably have. The game got taken down from Steam and after a victory in lawsuit over Nexon's copyright claim in January 2024 it is back on Steam from June 2024. The PC version relaunched as a free to play game with a very unique model, reminiscent of Path of Exile "pay for convenience". As you see in the image, by being free to play you can only enter the Normal dungeons, have 1 character slot and can't sell items on the marketplace. After a $30 purchase the game basically goes from demo mode into full […]

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How diversified are the largest game publishers?

How diversified are the largest game publishers? Hereโ€™s a breakdown:๐Ÿญ. ๐—ง๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ป๐˜ โ€“ $๐Ÿฒ๐Ÿญ๐Ÿฌ๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ โ€ข Honor of Kings โ€“ 30.8% โ€ข PUBG Mobile โ€“ 19.4% โ€ข Other games โ€“ 49.9% โ€ข Tencent keeps things balanced, with almost half its revenue coming from a broad portfolio.๐Ÿฎ. ๐—ก๐—ฒ๐˜๐—˜๐—ฎ๐˜€๐—ฒ โ€“ $๐Ÿญ๐Ÿฒ๐Ÿต๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ โ€ข Identity V โ€“ 15.7% โ€ข Onmyoji Arena โ€“ 12.4% โ€ข Other games โ€“ 72% โ€ข NetEase shows solid diversification ๐Ÿฏ. ๐—ฃ๐—น๐—ฎ๐˜†๐—ฟ๐—ถ๐˜… โ€“ $๐Ÿญ๐Ÿฎ๐Ÿด๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ โ€ข Gardenscapes โ€“ 27.1% โ€ข Township โ€“ 22.4% โ€ข Homescapes โ€“ 21.4% โ€ข A more even spread across its popular franchises.๐Ÿฐ. ๐—ฆ๐—ฐ๐—ผ๐—ฝ๐—ฒ๐—น๐˜† โ€“ $๐Ÿญ๐Ÿญ๐Ÿฑ๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ โ€ข Monopoly Go! โ€“ 73.9% โ€ข Marvel Strike Force โ€“ 5.9% โ€ข Other games โ€“ 20.2% โ€ข Scopelyโ€™s strategy revolves around a single blockbusterโ€”Monopoly Go!.๐Ÿฑ. ๐—ž๐—ถ๐—ป๐—ด โ€“ $๐Ÿญ๐Ÿญ๐Ÿญ๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ โ€ข Candy […]

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Grand Games secures $30M Series A

Istanbul-based Turkish Mobile Game Studio, Grand Games raises $30M Series A to build genre-defining mobile games. Grand Games, the trailblazing gaming studio behind the widely lovedย Magic Sortย mobile game, has raised a $30M Series A round marking its arrival as the latest up-and-coming studio to emerge from Istanbul, the gaming powerhouse that brought forth Dream Games and Peak Games. Balderton led the round with participation from existing investors Bek Ventures (formerly known as Earlybird Digital East), Laton Ventures and angel investor Mert Gรผr.ย  Suranga Chandratillake - General Partner, Balderton ๐Ÿ‘‡๐Ÿป Istanbul is producing some of the worldโ€™s finest gaming studios and within that ecosystem the founders of Grand Games stood out with their vision to create world-class genre-defining casual games that players love to play. The speed with which they have built a brilliant team culture and achieved success with their […]

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Mobile Gaming & Apps in India

Sharing new report about Mobile, Mobile Gaming and Mobile Apps in India!!!  ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ (based on Sensor Tower, Statista, Emarketer, GWI, Stat Counter). The report provides a comparative analysis of major mobile gaming and non-mobile categories across 2022, 2023, and 2024, ๐ข๐ฅ๐ฅ๐ฎ๐ฆ๐ข๐ง๐š๐ญ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ญ๐ซ๐š๐ฃ๐ž๐œ๐ญ๐จ๐ซ๐ฒ ๐š๐ง๐ ๐ž๐ฏ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐ž๐š๐œ๐ก ๐œ๐š๐ญ๐ž๐ ๐จ๐ซ๐ฒ. ๐˜•๐˜ถ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ ๐˜ฐ๐˜ง ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ฏ๐˜ฆ๐˜ต ๐˜ด๐˜ฎ๐˜ข๐˜ณ๐˜ต๐˜ฑ๐˜ฉ๐˜ฐ๐˜ฏ๐˜ฆ๐˜ด ๐˜ช๐˜ฏ ๐˜๐˜ฏ๐˜ฅ๐˜ช๐˜ข ๐˜ฃ๐˜ฆ๐˜ต๐˜ธ๐˜ฆ๐˜ฆ๐˜ฏ 2024 ๐˜ข๐˜ฏ๐˜ฅ 2029 ๐˜ช๐˜ด ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ค๐˜ต๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฉ๐˜ช๐˜ต ๐˜ข๐˜ญ๐˜ฎ๐˜ฐ๐˜ด๐˜ต 300๐˜”. ๐˜”๐˜ฐ๐˜ฃ๐˜ช๐˜ญ๐˜ฆ ๐˜จ๐˜ข๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฏ๐˜ฐ๐˜ฏ-๐˜จ๐˜ข๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ๐˜ถ๐˜ฆ ๐˜ช๐˜ด ๐˜ฐ๐˜ง๐˜ต๐˜ฆ๐˜ฏ ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฎ๐˜ข๐˜ต๐˜ฆ๐˜ฅ ๐˜ข๐˜ด ๐˜ช๐˜ต ๐˜ข๐˜ฅ๐˜ด-๐˜ฅ๐˜ณ๐˜ช๐˜ท๐˜ฆ๐˜ฏ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต. There are many other such elements in that country. Since a lot of data points about mobile technology, gaming, and apps are scattered across various sources, I decided to compile them . It is version 2.0 of the report I did about India some time ago (based on latest data). - Mobile in India - in-app and subscriptions - in-app and in-game advertising […]

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20 Lessons From Running a Game Studio

20 Lessons From Running a Game Studio Here's what Mykola and I learned after years of running game studios:1. Focus beats headcount โ†ณ A small, sharp team > a large, distracted one.2. Passion drives the business, but discipline sustains it โ†ณ Passion starts things, but discipline keeps them running.3. Something will always go wrong โ†ณ Plans fail. Adapt quickly and keep moving forward.4. Build a culture, not just games โ†ณ Strong culture fosters creativity and happier teams.5. Speed > quality > quantity โ†ณ Fast iterations are great, but never sacrifice quality.6. Players are your compass โ†ณ Listen, observe, and adapt based on their feedback.7. Build a pipeline, not a one-hit wonder โ†ณ Create systems that let you learn, improve, and reuse.8. Partnerships are a force multiplier โ†ณ Collaborate to unlock opportunities you can't do alone.9. Kill your darlings โ†ณ Let […]

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The Future of Web Games: Beyond What We Know Today

When looked critically, for the past 10โ€“20 years, web gaming has not evolved much and it's been on repeat, with little innovation beyond what we saw a decade or more ago, even itโ€™s currently growing again steadily.This article focuses on a discussion and trend and prediction setting about the future of Web Games.The Future of Web GamingThe future of web gaming doesnโ€™t just lie in improving what already exists and it isn't on instant games, current portals, etc. โ€” I believe itโ€™s in reinventing how we think about gameplay, meta game, social experiences / systems, and cross-platform potential.The next unicorn and even decacorn companies in gaming will come from those who think beyond current models and explore new territories, such as:๐Ÿ”น User Experience Innovation: Creating fluid, immersive experiences that feel fresh and intuitive. Imagine e.g., how different types of UI […]

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2024 Top Hypercasual Mobile Game Publishers

2024 Top Hypercasual Mobile Game Publishers charts and my analysis, is a good start for 2025. Numbers tell a story... Does Revenue per Download really matter?Looking at the charts:โ†ณ We have Rollic leading the hybrid-casual transition.Abi Game, Boombit, Lion and Voodoo following,โ†ณ Tapnation, Supersonic, Supercent and Kwalee holding on to Advertisement Revenue tight.โ†ณ While Azur dominated worldwide downloads,they are also depending on the Ad revenue as well.โ†ณ Looking at Western revenue,Azur and Say Games leading, while Rollic stillholding the revenue per download flag.โ†ณ Abi Gameโ€™s rise in the west is noticeably high,And they are generating games on every genre. โ†ณ The most crucial thing here is that whileAzur, Say Games, Rollicย and Abi Games Studiotesting new games very often, other studiosrely on their existing titles.โ†ณ When it comes to Homa, Boombit and Crazylabs,further analysis should tell more about them.All quickly made […]

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How Games Manipulate Emotions

Most Game Devs Miss This Key Element! They refine mechanics, visuals, and stories.But they ignore the core: player emotions.Why?Because emotions seem unmeasurable.But emotions are the heart of gaming.Hereโ€™s a ๐˜€๐˜๐—ฒ๐—ฝ-๐—ฏ๐˜†-๐˜€๐˜๐—ฒ๐—ฝ ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ๐˜„๐—ผ๐—ฟ๐—ธ:[1] Define the Desired EmotionsAsk: What do you want players to feel?Excitement? Fear? Joy? Clarity starts here.[2] Align Emotions with GenreNot every emotion fits every game.Your genre sets emotional expectations.[3] Identify Emotional TriggersPinpoint key moments to evoke emotions.Story twists? Boss fights? It all counts.[4] Map the Emotional Cycleโ€ข Stimulus (an event in the game).โ€ข Realization (seeing its value).โ€ข Reaction (a decision or action).โ€ข Expectation (hopes for outcomes).[5] Use Emotional TheoriesMaslow: Tap into player motivations.Plutchik: Mix and intensify emotions.[6] Adapt Gameplay DynamicallyChange based on real-time player input.Shift NPCs or difficulty for balance.[7] Balance Emotional LoadAvoid extremes of constant highs or lows.Neutral gameplay lets players recover.Design games that donโ€™t just entertain,โ†ณ but […]

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