The harsh reality of Mobile Game Dev in 2025
The harsh reality of mobile game dev in 2025: 97% of mobile games fail. Over the past 3 years, 139,396* games were launched. Only 3,704 reached at least 1 million downloads. โณ Thatโs a success rate of less than 3%. Most games donโt even cover their development costs. Does that mean success is impossible? No. But itโs very difficult, even for experienced teams. Plus, the mobile market isnโt growing like it did during the pandemic.Here are two main paths forward for new teams:๐ญ. ๐ฅ๐ฒ๐๐ถ๐น๐ถ๐ฒ๐ป๐ฐ๐ฒ & ๐๐๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป โข Build a strong testing pipeline. โข Keep learning from multiple failures. โข Have a very long runway (>2 years) until success๐ฎ. ๐๐ ๐ฝ๐น๐ผ๐ฟ๐ฒ ๐ข๐๐ต๐ฒ๐ฟ ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ๐ โข Think about PC, UGC, or web games. โข They might offer smaller revenue, but better chances. โข Itโs a different risk-to-reward ratio.One thing is clear: Thereโs no easy […]