Moon Active laid off staff despite $2B revenue in 2024

Moon Active, the gaming giant behind Coin Master and Family Island, recently laid off dozens of employees worldwide, including in Israel. The company attributed the cuts to an “organizational restructuring” aimed at aligning its structure with its strategy. Moon Active operates a major development center in Kyiv, alongside offices in Romania, Belarus, and Lithuania, and employs about 2,500 people. Founded in 2011, the company was valued at $5 billion in 2021 after raising $300 million in a secondary funding round led by Insight Partners. Unlike most startups, Moon Active has raised just $10 million in equity funding, with subsequent rounds focused on secondary share sales for employees and investors. Other notable backers include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu, and David Alliance. Moon Active's flagship title, Coin Master, surpassed $6 billion in revenue in 2024, according to Sensor Tower. […]

Gamigion January 27

Journal

Sensor Tower: State of Mobile

Super cool to see my name and quote on the front page of the gaming section on the new Sensor Tower State of Mobile report. If you haven't read it already you're seriously missing out as it's one of, if not the, most comprehensive report on mobile in the business.There's even a massive section on AI for all the hype boys and girls.Download directly from the link here.

John Wright January 27

Highlights

Jobs in Mobile Gaming: 29

🎨 970 Jobs in Mobile Gaming » 24 Jan Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Scopely 🇪🇸 Sr. Director, Engineering Scopely 🇺🇸 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Site Reliability Engineer - Scopely 🇮🇪 Senior Game Programmer, London Supercell 🇬🇧 Software Engineer - Ad Monetization Zynga 🇨🇦 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer - Developer Services, ZMGT Zynga 🇺🇸 Product Manager - Marketing (Ad Tech) Playtika 🇮🇱 Technical Account Manager Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 Mobile/C# Developer Playtika 🇷🇴 Senior C# Developer Playtika 🇷🇴 Software Architect Playtika 🇮🇱 Game Development Team Lead Moon Active 🇵🇱 Unity Team Lead Moon Active 🇮🇱 Software Engineer (Part-time) Dream Games 🇹🇷 Software Engineer Dream Games 🇹🇷 Game Developer Dream Games […]

Gamigion January 24

Journal

Gaming vs. Tech: Where Are Investors Heading in 2025?

Gaming vs. Tech: Where Are Investors Heading in 2025? This is my favorite slide from InvestGame's Gaming Deals Report 2024! It highlights how VCs are gradually shifting their focus from game publishers and developers to infrastructure and tech solutions around gaming. 📊We can see this trend in the Top-30 gaming-focused VC funds too, with more capital now going to Platform & Tech startups than to content creators.For me, this is one of the most fascinating changes to watch in 2025: — Will investments and M&As in Platform & Tech accelerate? 📈— Could AI become the key factor here? 🤖— And will we see a web3 comeback? 🌐While I can’t predict for sure, I know where to find the data to back up any forecast. 👇Get your copy of InvestGame’s report in the comments below!P.S. Infinite Reality raising $3B at the […]

Andrei Zubov January 24

Journal

Analyze 1000 Games in 5 min with AI

How to analyze 1000 mobile games in 5 minutes with AI: 𝟭. 𝗚𝗼 𝘁𝗼 𝗔𝗽𝗽𝗠𝗮𝗴𝗶𝗰: https://lnkd.in/gAtFSbiA • Use this link for temporary access to its pro features.𝟮. 𝗦𝗲𝗹𝗲𝗰𝘁 𝗮 𝘀𝘂𝗯𝗴𝗲𝗻𝗿𝗲 • Tap “TAGS.” • Choose the subgenre you’re interested in (e.g., Merge). 𝟯. 𝗦𝗲𝘁 𝗳𝗶𝗹𝘁𝗲𝗿𝘀 • Select “YEAR” for the time period. • Set the number of results to 1000. 𝟰. 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 • Download the CSV file by clicking “Download CSV.” 𝟱. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘄𝗶𝘁𝗵 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 • Go to: https://chatgpt.com/ • Open the GPT-4 model. • Attach the CSV file. • Use this prompt: https://lnkd.in/gEUyZkwr • Enter "continue" several times. 𝟲. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 • Discover trends, revenue changes, common mechanics, popular settings, styles, and even helpful graphs. Enjoy!

Anton Slashcev January 23

Journal

The State of Mobile 2025 Report

2024 was a banner year for the mobile market, with a whopping 4.2 trillion hours spent on Apps and $150 billion in user spend.As the frontrunner in mobile market intelligence, Sensor Tower is excited to unveil our most comprehensive report yet. Packed with key insights to elevate your digital strategy, this report uncovers the trends, tactics, and campaigns that defined the year.Here's a sneak peek at what you’ll discover in the Report:📲 Connecting Mobile to In-Person: App categories that bridge digital and real-world experiences—like outdoor health & fitness, grocery, and dining—are thriving amid digital fatigue.🎮 Mobile Gaming Bounces Back: Gaming spending surged to $81 billion (+4% YoY), driven by Strategy, Puzzle, and Action games.🌍 Competition Goes Global: The e-commerce landscape heats up as Chinese giants Temu and SHEIN expand their reach.📹 Video Dominates Spending: Streaming and Social Media apps see […]

Gamigion January 22

Journal

A few thoughts on PGC London

A few thoughts on PocketGamer Connects London as I fly back to Seattle: 1. Main Themes: Rewarded UA and Web Shop Payment providers dominated the event - it seemed like 50% of attendees were from those verticals!2. Conference Value: Few events are truly worth the effort and time away from home, but PGC consistently delivers. It’s one I always tell my wife was worth the trip.3. Familiar Faces: Amazing to reconnect with so many from my 15 years in mobile - ex-Tapjoy, Unity, and Vungle/Liftoff colleagues, as well as so many others I’ve worked with over the years.4. Location & Vibes: Shoreditch House remains a fantastic spot for an event. London (my home for 15 years) still has its magic. Thanks to AppCharge, AppsFlyer, DoF, Unity, Applovin, ZBD, Adjoe, and Raptor PR for incredible parties!

Paul Bowen January 22

Journal

Game Economy Loop

Better game economy means better retention. Why? The best game design lesson you’ll see today: A player-focused economy strikes a fine balance:1. Room to grow and grind.2. Fun and satisfaction in spending.If you lose this balance, you lose the player.At the core of every GREAT game economy,is a main currency loop that flows.1. Players earn resources through gameplay,2. Resources feed into upgrades, and rewards,3. Currencies drain (or convert) back into gameplay.How do you perfect this loop?✦ Track player behavior: ↳ Use data to identify spending and earning points.✦Excel sheets are your best friend: ↳ Map out EVERYTHING.✦Iterate based on data, often:↳ Adjust to maintain engagement.Combine this with fun, engaging game mechanics, and you get yourself a ticket to a successful game After all, Every successful game achieves one thing:Perfect economic balance.

Gökhan Üzmez January 21

Journal

Finding Your USP and Value Propositions

How deep you usually go for defining your game’s unique selling points (USPs) and value propositions (value props)? Do you just play a competitor game quickly and scratch the surface of this layer, or do you go deeply in breaking down your competitor games? This article focuses on discussing USPs and value props for games and why they matter — as well as giving an example exercise (one way among many) on defining USPs more better, if you haven’t ever done it thoroughly (which you should always do). Why USPs and Value Props Matter In today’s industry, where competition is fierce and player expectations are ever-evolving, the importance of USPs and value propos cannot be overstated. USPs and value props aren’t just marketing buzzwords — they are the DNA of your game’s success. They guide development, attract the right players, […]

Antti Kananen January 21

Highlights

Gaming Investments: 2025 Predictions

Written by our partner InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyers’ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]

Gamigion January 20

Journal

Most Downloaded 2024 Release Puzzle Games

If new game alerts were paid in 2024, I’d be writing this on my private jet, thanks to color sort puzzles. What do you mean you don’t get new game alerts?If you’re competing in this market, Which by now, I assume you are because you’re still readingit’s about time to subscribe to AppMagic.Competitors keep those new puzzle games coming,In fact, as you read this, another color-sort game Has been probably released for testing.As the majority stayed in the “Color” lane in 2024,How much will they scale in 2025? Let’s see who’s really going to take off.

Gökhan Üzmez January 20

Reports

8 Predictions for Gaming M&A and Investments in 2025

Written by our Partner, InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyers’ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]

Gamigion January 20

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