Current state of publishing in Mobile Games?
Mobile game publishing is set to thrive in 2025, building on the momentum of a strong 2024. Hits like Hexa Sort and Twisted Tangle have demonstrated the power of effective publishing strategies, and it’s no surprise that 9 out of the top 10 gaming companies by downloads have dedicated publishing divisions or strategies in place.For developers, partnering with a strong publisher has never been more essential. Here are my three key reasons why: 1. Funding challenges are growing.Investment in game studios is at a five-year low. According to the latest Konvoy report (see graph in the comments), Q4 2024 saw a 47% QoQ decline in funding. While early-stage investments are still happening, they are primarily small checks meant for prototyping or MVP development. Securing the capital needed for scaling and doing UA at scale? highly unlikely, or at least most […]