Game Publishers vs Investors: Key Differences
I have made deals with both investors and publishers. Here are the key differences between them based on my experience: Funding 💰- Publisher: Provides milestone-based funding specifically for the game.- Investor: Provides lump-sum or structured equity investments for the company.Terms & Ownership 📜- Publisher: Takes 30-70% of game revenue, may own the game IP, and covers their costs before distributing profits.- Investor: Takes 20-40% equity in your company, with the IP remaining yours.Focus 🎯- Publisher: Seeks marketable concepts, high success potential, clear USPs, and alignment with their portfolio.- Investor: Looks for great founders, a cohesive team, and a strong, innovative vision.Deal Speed ⏳- Publisher: Faster (1-3 months) with a detailed publishing agreement.- Investor: Slower (3-6 months) due to due diligence, legal issues, and incorporation.Additional Value 🌟- Publisher: Handles marketing, distribution, game feedback, QA, and localization.- Investor: May provide marketing loans […]