gamedevelopment

1. You Target Audience Is Not Always Visible While studying reviews is a basic step, it’s crucial to consider the majority of players who don’t express their opinions online. To learn about their preferences, tastes, and habits, delve into reports from public companies. You might be surprised to discover that a game, seemingly a failure, can actually be a successful project in terms of copies sold. For mobile games, gather as many metrics as possible from the targeted market, such as gender split, playtime, and spending habits. These metrics can reveal more about your players than reviews ever could. The minorities are loud, but the majority often speak through their actions. 2. Actually Play Games Play. Play a lot. This hands-on experience will not only give you valuable insights into the genre you’re targeting but also speed up all your […]

In fact, nearly every team struggles with it. Given the below issues, it’s no surprise why: → Miscommunication between disciplines→ Unclear goals and expectations→ Ineffective information sharingAll of this is quite shocking. So, how to get better at communication? For Teams:• Schedule regular feedback sessions• Encourage cross functional collaboration• Utilize appropriate communication channelsFor Leaders:• Tailor communication approaches to different members• Flexible project methods to improve communication• Create centralized information hubsFor Everyone:• Manage time zones and remote work effectively• Balance documentation with actionable details• Promote an environment for open feedbackImproving communication can lead to better collaboration, fewer misunderstandings, and a higher quality end product.

The financial success of game studios relies on business strategies. Hello mobile game enthusiasts! 🤩 Great to see you all! The gaming industry continues to show its tough side.😒 Back in 2019, it was almost routine to see games achieving 100 million downloads on Android and 30 million on iOS (1/3 ratio)... But now, that seems almost impossible, even 100m-15m is challenging... Nobody is happy with the situation. Is this the end of the world? Not at all. But it does call for a reckoning. Game development shouldn't be profitable for everyone; only the bests should remain. This is natural selection. I had to close my own studio, just like many other founders. The supply-demand balance is off – there's too much supply, making demand more selective. If supply decreases, demand will have fewer choices. Every industry has its ups […]

Downloads and revenue are not indicators of a game's success.Many large games operate with a negative ROAS throughout their existence.Despite impressive numbers, they often bring their owners nothing but losses.So why do studios continue to buy traffic for such games and lose money?Here are several reasons:• Hope for profitability: Belief in a turnaround during the live-ops phase• Competitive strategy: Securing traffic share to force competitors to bid higher.• Inflating valuation: Boosting overall ARR before selling the company.• Attracting investments: Demonstrating potential to draw in investors.• Misjudgment: Sometimes, it's simply foolishness. :)There are rare cases where buying traffic for a loss-making game makes sense.But it's mostly an attempt to create the illusion of a successful game for investors or stakeholders.Profit > Volume