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Unlocking the Secrets: How Gaming Supercharges Your Brain Chemistry?

Great to see you all! Hello mobile game enthusiasts! 🤩 Games are a powerful tool that shapes players' brains. Crafting these experiences leaves a lasting impact.It is possible to design the experience hormonally:Dopamine 🎉𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀: The "feel-good hormone," key for pleasure, reward, and motivation.𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝗲𝗱 𝗯𝘆: Leveling up, achieving success, winning rewards.𝗘𝗳𝗳𝗲𝗰𝘁𝘀: Increases pleasure and happiness, and boosts motivation.𝗘𝘅𝗮𝗺𝗽𝗹𝗲: Think of the joy when beating a tough area in Dark Souls or unlocking a rare achievement in WoW. That’s dopamine rewarding your effort.-Adrenaline 🚀𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀: The "fight or flight" hormone, preps the body for action.𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝗲𝗱 𝗯𝘆: Thrilling scenes, enemy encounters.𝗘𝗳𝗳𝗲𝗰𝘁𝘀: Increases heart rate, boosts energy and alertness.𝗘𝘅𝗮𝗺𝗽𝗹𝗲:  Feel your heart race during a boss battle in Sekiro or when you're carefully pulling your fallen friend in Chained Together? That’s adrenaline.-Serotonin 🌞𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀: Stabilizes mood, well-being, and happiness.𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝗲𝗱 𝗯𝘆: […]

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Soft-launch Sonar #5

13 brand new soft-launched games with no particular filter 😅 There are games from a lot of big players in the market such as FunPlus, tap4fun, SYBO, Century Games, Voodoo, Playrix, KRAFTON Inc., Rollic, 37Games. Come check out what we caught this time 😎 Empires And Magic by 37Games Bugtopia by 37Games Dark and Darker Mobile by KRAFTON Brawly by Century Games DotDot Blast by Century Games Roomscapes by Playrix Octopus Feast by Rollic Drop Sort JellyFish by VooDoo Subway Surfers City by SYBO Tavern Legend by Tap4Fun Mist Survival by FunPlus The trend of 4X companies from the East diversifying into casual categories continues, as seen with Merge Episodes, DotDot Blast, and Coin Pusher. I'm expecting many more games to follow as the UA know-how, from the giant 4X creative teams 💡 will be utilized in casual. This can […]

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What Percentage Of Game Time Are Players Socially Engaged?

Here's the breakdown of social presence in popular games: • Zynga Poker (with Core): 85%• Monopoly Go: 70%• Board Kings: 70%• Coin Master: 67%• Dice Dreams: 27%• Animals & Coins: 18%• Solitaire Tripeaks: 10%• June's Journey: 9%• Candy Crush Saga: 7%• Royal Match: 5%• Zynga Poker (without Core): 5%• Fishdom: 4%• Best Fiends: 0%• Solitaire Grand Harvest: 0%Statistics are based on 10-hour playtests for each game, during which all moments where the player sees avatars or names of other players on the screen were counted.Data Source: Playliner

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New Games From Freshmens [Jul 26 – Aug 1, 2024]

Hello mobile game enthusiasts! 🤩 Great to see you all! In the past 7 days, 122 games were published for the first time by new developer accounts.↳ 20 on Android↳ 102 on iOSBreakdown:Android:↳ 4 out of 20 are Action games. 💥↳ 3 out of 20 are Card games. 🃏↳ 2 out of 20 are Simulation games. 🏗️↳ 2 out of 20 are Arcade games. 🕹️↳ 2 out of 20 are Puzzle games. 🧩iOS:↳ 29 out of 102 are Casino games. 🎰↳ 5 out of 102 are Casual games. 😎↳ 4 out of 102 are Simulation games. 🏗️↳ 3 out of 102 are Strategy games. 🏰↳ 3 out of 102 are Role Playing games. ⚔️The voice echoing in my brain: Why so many casino games? Will i see similar data next week?Data source: AppticaPS: These are the first games ever published […]

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Squad Busters: Revenue Drop by 50%

Is it time for Supercell to worry? 📉 In June, daily revenue fell from $1.2M to $600k, a 50% drop. ↳ This was expected as the initial spike was due to organic downloads from pre-registrations.↳ A decline was anticipated once those settled and user acquisition shifted to paid traffic.📉 But in July, daily revenue dropped another 50%: from ±$600k to <$300k.This isn't just normalization: User Acquisition can’t attract enough traffic at this price. The game probably is far from reaching profitability. Why did the decline happen again? • Very low medium- and long-term retention• Day 30 retention does not exceed 3%• For comparison, Brawl Stars has nearly 20% Day 30 retentionCauses:• Insufficient gameplay depth• Weak further gacha mechanics• Lack of content• UX problemsIt's time for Supercell to take more decisive measures to improve the game.Data Source: AppMagic

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Trending Live-Ops Events: Choose Your Reward

Welcome back to my segment on Live-ops events in mobile games! This week, we're diving into a cool event concept: Letting players choose the complexity and reward. Let’s explore how it works and why it’s so effective! ❓ What Makes These Events Effective? ❓ How They Work: Players are presented with three different choices: Small, Medium, or Large.✅ Small Reward: Typically includes basic in-game resources.✅ Medium Reward: Often adds a mid-tier bonus or collectible item.✅ Large Reward: Usually comes with high-value items and bonuses. ❓ Impact on Players ❓ When these events first appear, most players probably go for the biggest reward, which means they need to spend more resources like lives, energy, or coins. The interesting part is how behavior changes in future events. Players may choose rewards more wisely, making the event more engaging and increasing their playtime […]

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Mobile Gaming Today: 19

⚡️ 22-26 July Mobile Gaming Data Digest Industry Highlights ⭐️ Mobile Gaming Jobs of The Week 📚 Anton Slashcev: 80 GameDev Tools Cheat Sheet 🕹️ Michael Fitch: Secret To How To Make Games Fun 👎🏻 Sergei Vasiuk: 10 Signs Players Spot A Disappointing Game 🐍 Zack Weiss: Wondering How Snake Games Are In Top Charts? 🐱 Outfit7’s Talking Tom Series: A Colossal Media Empire 🇰🇷 Myoungwon Kim: Korean Gaming Industry: Key Insights 📖 Ali Farha: Gaming Lingo: Top Gaming Terms Cheat Sheet 💰 Gil Tov-Ly: An Appstore That Only Charges A 12% Fee? 🎯 Ten Square Games: Capturing the Future of Mobile Gaming 📱 Telegram to Launch Own App Store After Almost 1Bn Users 📊 Newzoo: How Consumers Engage With Games Today Mobile Marketing 🌳 Gökhan Üzmez: Healthy Game Metric Matrix 📈 Anton Slashcev: How to Increase Game Retention? 🦄Matej Lancaric: Azur Games’ 10bn Installs & $250M IAP 🦸 Nexters: Hero Wars: Alliance surpasses $1.5bn in […]

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Effective Phone Connect Funnel by Coin Master

Here's a great example of an effective phone connect funnel that I saw in Coin Master by Moon Active. This simple yet engaging process makes it easy for players to connect their phone numbers and rewards them along the way. It’s a strategy that other game developers can learn from to enhance player engagement and retention.How It Works:✅ Step 1: Enter Your Phone Number✅ Step 2: Enter the Verification Code✅ Step 3: Receive Your Rewards✅ Step 4: Add Friends and Get Additional RewardsThis method is straightforward and keeps the user engaged throughout the process by offering immediate rewards. It's an excellent way to integrate players more deeply into the game ecosystem and ensure they feel valued.

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Royal Match: Monetization at the Point of Failure

Have you noticed how Royal Match cleverly uses the moment of failure to present enticing monetization offers? When players run out of moves, they're immediately offered a special offer or a Royal Pass. This tactic targets players' frustration and sense of failure, increasing the likelihood of spending to overcome the challenge.By presenting these offers right when players need them most, Royal Match effectively boosts spending habits and enhances player retention. Check out the screenshot below to see this strategy in action! 👇

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Gaming Industry Research Tips #1

1. You Target Audience Is Not Always Visible While studying reviews is a basic step, it’s crucial to consider the majority of players who don’t express their opinions online. To learn about their preferences, tastes, and habits, delve into reports from public companies. You might be surprised to discover that a game, seemingly a failure, can actually be a successful project in terms of copies sold. For mobile games, gather as many metrics as possible from the targeted market, such as gender split, playtime, and spending habits. These metrics can reveal more about your players than reviews ever could. The minorities are loud, but the majority often speak through their actions. 2. Actually Play Games Play. Play a lot. This hands-on experience will not only give you valuable insights into the genre you’re targeting but also speed up all your […]

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