How to Increase Game ARPU
How to Increase Game ARPU Here's a quick framework to guide you:1️⃣ Retention FirstIf your retention rate is low, focus on improving it before anything else. A leaky bucket can't be filled.Check my flowchart on improving retention - https://lnkd.in/eiREXky52️⃣ Engagement is KeyHigh engagement drives better monetization. If engagement is low, consider enhancing gameplay mechanics or adding social features to boost activity.3️⃣ Conversion MattersTurn non-payers into payers by creating a resource shortage or offering starter packs for new spenders.4️⃣ Maximize Transaction ValueSegment your players to personalize offers and adjust prices. Whales? Focus on high-value items!5️⃣ Increase Purchase FrequencyIntroduce fresh activities for your paying players and run regular re-engagement campaigns.6️⃣ Diversify MonetizationExplore multiple models like Ads and Subscriptions to capture more value.
