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Custom Product Pages: Tailor your App Store Content

Custom Product Pages are a great way to tailor your app store content for different audiences. Here are 5 practical use cases to maximize the benefits of CPPs:🎮 Player Motivators: Understand player motivations and archetypes to design CPPs that engage and retain your target audience.👥 User Personas: Segment users by age and gender to create custom pages that are relevant and appealing to each demographic.☀ Seasonality: Align CPPs with holidays or seasons to boost engagement and conversion rates by tapping into current user interests.🎯 Re-Targeting: Use CPPs to showcase new content and features to users who have uninstalled your game, encouraging them to return.📺 Ads Integration: Link ads to custom store listings with consistent visuals to increase conversion rates by up to 55% and reduce CPI by about 30%.

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Battle Royale: US Sues Apple for Smartphone Monopoly

The US Government has thrown down the gauntlet at Apple, saying they're playing dirty in the smartphone world. US accuses Apple of being a bully, making it hard for anyone else to compete. The big fuss is about how Apple controls App Store. The government says they're using this control to squash any rivals and keep everyone locked into using iPhones. Apple Fights Back Apple is fighting back, saying they're just looking out for their customers' privacy and security. But this fight is way far from over. If the government wins, it could mean big changes for Apple and how they run things. And that could shake up the whole smartphone scene. Shall we care? Well, if Apple has to change the business, it could mean more choices for you when it comes to phones and apps. And that's something […]

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