Mobile Gaming Today: 33

Helloi Gamers 👾 I love asking industry friends about their fav games. Though, idk why everyone attacks mobile gamers, lol. Ok, here’s mine: Supercell’s Clash Royale. Aaand, my best spot is my bed, helps backaches :D Mobile Marketing 🎨 Slashcev: Top Ad Creatives of Casual Games 🤔 Semykina: WHY are Endless Offers so Effective? 🚀 Janković: Google Launches High-Engagement Ads 💰 Lancaric: All in Hole already scaled to $50K+ A Day 📈 Remiar: Hexa Sort is crushing it with $15M A Month 🏆 Braberg: Hexasort: A $200M/year Hybrid-Casual Giant 🎯 Kananen: F2P Re-Engagement & Retargeting Strategies 🛠️ Kopelovich: Monetizing Live-Ops Events: Key Examples 💡 Savenkova: How Integrating IP Can Impact Monetization 💸 Zubov: DeamPlus Games Earned $12M+ IAP Revenue 📲 Pereira: TikTok Trend: Do Re Mi & Scream Chicken 📊 Üzmez: My 5-year Mobile Casual Game Analysis 📅 Voodoo’s 2024 […]

Gamigion November 4

Journal

Will AI Take My Job?

This is the question everyone is asking these days. But it's more complicated. This isn't the first time technology has replaced jobs. It happened with production lines for years.Now, AI is replacing knowledge work. And it's more advanced.Should you be worried about your job?It depends. Some jobs will become obsolete. But new jobs will be born, too. Here is how to be safe: Be good at what you do:↳ Your unique human touch is valuable.↳ No machine can replace your creativity and empathy.Understand AI:↳ Use it to your advantage.↳ Learn how it works and integrate it into your workflow.Keep Learning:↳ The world is constantly changing, and so should you.↳ Stay updated with new skills and technologies.Innovate:↳ Find new ways to use AI in your field.↳ Be a leader in adopting and adapting AI.Boycotting AI means losing the race in the […]

Ali Farha July 12

Highlights

Brands Prohibit AI Use in Agencies

Companies are beginning to forbid advertising from using AI and Generative, but why? More and more brands are telling advertising agencies not to use AI in their work, whether it's for creating content or other tasks - Human Artists vs AI. Surprisingly, corporate brands are siding with human creativity over AI, for now. Businesses are now insisting on stronger rules about AI in their contracts with advertising agencies. They're worried about AI accidentally copying ideas from one brand to another, and using things without permission to train AI. This is different from what advertising agencies are doing. They're increasingly using AI in their work to make things faster and better. Companies Tighten Grip on AI in Advertising The report shows cases where companies say AI can't be used unless they say so first. This even applies to using AI to […]

Gamigion April 2

Highlights

Rovio’s Insights on Unveiling Biases in AI

Rovio released a series of articles exploring AI biases in mobile gaming, offering a comprehensive look at ethical concerns. In this enlightening blog series, Rovio’s DEI People Analytics Lead and ML Engineer, Bee Steer, delve into the ethical landscape of AI, exposing how unchecked AI can perpetuate biases, from gender to political radicalization. Part 1: The Ethical Landscape Rovio's recent exploration into AI biases in mobile gaming reveals the ethical complexities of algorithmic decision-making. Through real-world examples, they uncover how unchecked AI can perpetuate discrimination. Notably, Amazon's recruitment algorithm favored male-dominated interests, while YouTube's recommendation system inadvertently promoted extremist content, highlighting the societal impact of biased AI. Part 2: Exploring Solutions To address these biases, Rovio proposes actionable solutions. Diversifying training data is paramount to ensure AI models capture the full spectrum of real-world scenarios. Transparency in AI decision-making processes […]

Gamigion March 17

Highlights

The Future Of GameDev: Cosmic Lounge’s AI Insights

Established in 2022, Cosmic Lounge received €4M in seed funding from Transcend Fund, fueling the advancement of their AI-driven puzzle game development. Cosmic Lounge's Puzzle Engine rapidly prototypes games in 5-6 hours, streamlining game creation for designers with user-friendly dropdown menus and prompts. CEO Tomi Huttula showcased Puzzle Engine's capabilities at the recent Google Think Games event, unveiling a puzzle game prototype dubbed "Angry Dev" created within hours. With only two human level designers, Cosmic Lounge leverages AI bots to generate, test, and optimize game prototypes, enabling rapid iteration and feedback loops for high-quality results. Huttula expressed, "We view AI as a tool to enhance, not replace, our team's capabilities, improving productivity and outcomes." While AI streamlines tasks like level and art production, it complements rather than replaces human designers. The studio envisions AI as a tool to empower designers […]

Gamigion March 17

AI