App Open Ads and More
Recently, there has been a lot of chatter in the industry about app open ads. I also couldn’t help but notice a decent amount of confusion when it comes to this particular ad format. This has partially been caused by Applovin’s recent announcement that they have enabled mediation for app open ads on their MAX mediation. Per their documentation, app open ads have been available since mid-September, and for the time being, it remains an invite-only feature. For this reason, I thought it would be worthwhile to share my experience and insights and hopefully shed some light on this topic. This short post will try to cover all the main characteristics of the app open ads, including the following aspects: What are app open ads Key attributes What does user experience look like What does the performance look like Are […]