admonetization

Here is a quick list of things that founders should do when starting to fundraise: 1. Does my pitch resonate?Ask founders who've previously raised in your sector about your chances of raising. Don't know anyone like that? Do cold outreach to founders on LinkedIn. Do many outreaches; eventually, you will find people to help you. If founders tell you your pitch won't resonate with investors, you should ask why and what could be done differently.2. Pitch resonates, then what?Create a list of VCs who specialize in your sector. Just google for "gaming vc list." Use a spreadsheet to list and track your fundraising process. I have such lists on EGD, just google for "EGD News #109 — Success in fundraising"3. Talk to actual investorsPitch a few VCs and get feedback on questions: is it the right time to raise? What […]

New UA Lab series: Creative Decode 🔍 In this series, we'll explore the latest top-performing creatives, dissecting their strengths and weaknesses. Our aim is to spark engaging discussions and elevate the quality of mobile ads across the industry 🏆 Each creative will be expertly analyzed by AdQuantum's Production Director, Ivan Razmakhov, offering his professional insights. 👑 Kicking off this series, we'll delve into a creative for the exciting Royal Match mobile game: https://lnkd.in/eymaXenh Join us on this enlightening journey as we uncover the secrets behind successful mobile ads!

In the ever-evolving landscape of mobile gaming, 2023 has been a year of remarkable trends and advancements in both Western and Eastern markets. For mobile gaming 2023 was the first year to register a positive growth post Covid with some reports indicating growth to as much as 4% just teasing the potential growth potential in this segment. In this newsletter, we'll delve into the latest trends, explore the most popular titles, and examine what the future holds.For this article, we would focus on the western (US, UK, Germany and France). In the next part of the same series we would keenly focus on the Eastern markets (Japan and South Korea) markets separately primarily because the genre preference on mobile vary vastly on mobile. For western markets (US, UK, Germany and France):Match genre remained the top IAP grossing genre with 21% […]

Want to decrease your acquisition costs?Optimize your Onboarding, Login/Signup, and Payment/PaywallIn the competitive world of user acquisition, it's not enough to just get users to sign up for your product or service. You need to make sure they have a positive experience from the very beginning, or they're likely to churn and never come back.That's where onboarding, login/signup, and payment optimization come in. These three factors can make or break your user acquisition strategy.Onboarding:Make it easy for new users to get started. Provide clear instructions and guidance to help them understand your product or service.Personalize the onboarding experience. Tailor your messaging and recommendations to each user's individual needs and interests.Use gamification and rewards to keep users engaged. Make the onboarding process fun and rewarding to encourage users to continue exploring your product or service.Login/Signup:Keep the login/signup process simple and straightforward. Avoid asking for too […]

eCPM is the most useless metric in ad monetization. Yet, it attracts the most attention among Ad Monetization Managers and senior staff in game development studios. Working in the mobile, free-to-play video games industry for over seven years now, some of the most common questions I’ve heard from colleagues working on ad monetization, leadership team members, and my clients concern eCPM. I heard that this game has $20 eCPM, and we only have $12. What are we/you doing wrong? Our game X has $10 eCPM, and our game Y has $6. Why are we not working more on achieving the same eCPM? In this piece, I will try to argue why eCPM is the trickiest and, hence, the most useless metric in ad monetization if it’s observed outside of the proper context. Read on if you want to learn about […]

User Stickiness: A Key Metric for Measuring Product Success 📱 📲 User stickiness is a key metric for measuring product success. It measures how often users return to your product over a period of time. A high stickiness rate indicates that your product is engaging and valuable to users.There are three main user stickiness metrics:WAU / MAU (Weekly Active Users / Monthly Active Users): This metric measures the percentage of monthly active users who also used the product in the past week.DAU / WAU (Daily Active Users / Weekly Active Users): This metric measures the percentage of weekly active users who also used the product in the past day.WAU / DAU (Weekly Active Users / Daily Active Users): This metric measures the average number of times a user uses the product in a week.To calculate user stickiness, simply divide the number of active […]

My work producing and hosting weekly podcasts, frequent webinars and masterclasses feels a little like speed dating. Every interview and interaction - from martech pioneers to marketing wizards - starts with a short briefing call where I listen to their story and help them shape a narrative that will make the content we create together shine. Sometimes, I discover a diamond in the rough and then feel committed to making that individual stand out. (I am over the moon when I can unlock that potential.) Other times, I hear a cool idea that sparks a fire in my brain. On the best days, I get both -- and reinforcement of the hard truth that marketers have to grasp. Demographics are dead - to borrow a phrase from my esteemed friend and colleague David Allison. He literally wrote the book on […]

The App Growth PhasesFrom $0 to $5M MRR. Each phase has its own unique challenges and opportunities, and it's important to understand them in order to grow your app successfully. * $0 to $100K MRRThis is the early stage of app growth, where you're focused on acquiring your first users and building a loyal base. Some key strategies for this phase include:ASO: Make sure your app is visible in the app store by optimizing your app title, description, and keywords.App Store Ads: Use app store ads to reach potential users who are searching for apps like yours.Influencer marketing: Partner with influencers in your niche to promote your app to their audience. * $100K to $500K MRRAt this stage, you're starting to see some traction and your user base is growing. Now, you need to focus on increasing retention and engagement. Some key strategies […]

How to analyze your Monetization Metrics? 📊Similar to acquisition, engagement, and retention, monetization performances can be analyzed through cohort views.By doing so, you can see how changes in your pricing or product affect your revenue over time.Analyzing cohorts for monetization would represent groups of users who made their first payment in the same period.Customers with different characteristics (like how they were acquired, user behavior, and location) may have various monetization performances. This can help you understand which types of customers are the most valuable and tailor your monetization strategies accordingly.🔔 But remember: no single metric tells the whole story. In Growth, metrics are interconnected.The most meaningful insights often come from understanding how different metrics relate.A great acquisition is not meaningful if most users churn quickly.Retention will not power revenue if you don’t acquire users.It’s the sum of each metric and their relations […]

Success in a post-privacy world is highly unpredictable. To make matters worse, the headwinds facing the global App Economy have reached gale-force speeds, turning up the pressure on marketers to conserve cash, not burn it on UA. And finally, the marketplace has become a monstrously large and massively noisy space where apps compete for audience attention. This is where a strong brand pays dividends. "Unless you've built a brand, the user journey to conversion typically remains longer due to a lack of top-of-the-mind awareness," Piyush Mishra, Head of Growth Marketing at Product Madness, Mishra told me during a recent podcast interview. Short user attention spans and limited budgets represent dangerous disconnect marketers can only bridge with a strong brand. From data-driven user acquisition (UA) marketers to performance marketing pros and from lifecycle experts to retention specialists, I have interviewed hundreds […]

You never forget your first time - and that goes double for me when I look back at my first Game Developers Conference GDC. And what a year to join the party! It was much more than a must-attend gaming developer meetup and happening. To borrow a few words from my favorite (and practical!) visionary Frans Johansson, GDC marked a tipping point in “The Great Recombination” era. It’s an exciting space where creativity explodes (and has far greater importance) because the cost and ease of access to platforms, products and services are dropping at stunning speed. As Frans puts it: “Because technical expertise matters less and less — creativity will mean far more.” Nowhere is the impact more profound than in gaming. Games industry veteran and innovator Chris Heatherly captures the zeitgeist in a post-GDC LinkedIn post. “The game-as-app era […]

Marketing teams are combining talent and tools to produce campaign creatives that are memorable and hit the metrics. It’s an arms race to develop compelling and engaging ads, and it’s an idea that is spreading like wildfire as companies realize ad creatives are the source of their competitive advantage. But are they? My interview with attention measurement pioneer and thought leader Dr. Karen Nelson-Field PhD flies in the face of everything I have heard over the past months about the power of the ad creative. The research she has produced with her team at Amplified Intelligence, where she is the founder and CEO, shows that ad creative is actually near the bottom of the hierarchy of factors that influence audience and outcomes. Image courtesy of Amplified Intelligence It comes as no surprise that marketers also need to nail audience context […]